The Fundraiser’s Field Guide to Donor Optimization
NonProfit PRO
APRIL 15, 2024
Learn how to elevate every aspect of your fundraising programs—from acquisition to reactivation, digital co-targeting to housefile optimization.
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Nonprofit Tech for Good
JUNE 23, 2020
Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.
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Bloomerang
MARCH 8, 2024
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether they can credit a donation in 2023 if the check was dated 2024: Dear Charity Clairity, A donor advised in early December a $20,000 check was mailed to us. But it’s a bit tricky.
Candid
APRIL 6, 2023
Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. Think about peer-to-peer fundraising as a ripple effect: One person connects their friends, which expands into reaching those friends’ social circles, and so on.
Blue Fox
OCTOBER 1, 2021
Inform, guide, motivate, and recognize your board members and watch them become your fundraising heroes! That means fundraising season is right around the corner. Is your staff prepared to make the asks, attend the events, mail the collateral and try some Facebook fundraising ads? Grab your pumpkin spice latte!
EveryAction
JULY 21, 2016
The sea of tech options for nonprofits is large and growing - what isn't is data-driven, expert advice on making tech decisions (as a CRM provider, we get it!). I find that organizations tend to rely most heavily on the same three things: Websites, Email, and Online Fundraising. Your mileage may vary, as they say!
Kindful
JUNE 15, 2021
Although many nonprofits still report receiving more donations offline than online, online fundraising is too valuable to ignore. If your organization is interested in beginning the process of collecting donations online, keep reading to see our advice for navigating the technical world of online giving. Online fundraising channels.
The Storytelling Non-profit
MAY 3, 2022
Any nonprofit organization dreams of having successful fundraising campaigns. Of course, managing a fundraising campaign can have a lot of parts and pieces. It can be a challenge to figure out how to manage them all while dealing with other day-to-day fundraising tasks.So, what is the key behind a successful fundraising campaign?
Allegiance Group
SEPTEMBER 16, 2022
Are you charged with writing the fundraising appeals for your nonprofit? If so, you’ll want to read our tips for better writing effective fundraising letters. At Allegiance Group, when we talk about fundraising writing, we focus primarily on direct mail and email appeals directed toward individual donors.
Everyaction
FEBRUARY 5, 2018
Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. You started out in direct mail almost 17 years ago.
Bloomerang
OCTOBER 14, 2022
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on the best fundraising strategy for new nonprofits. . I’m excited to get a fundraiser going for our organization to further benefit our clients and their missions! .
Qgiv
AUGUST 5, 2021
This means, you have their consent to reach out via direct mail, email, calls, and texts! Use that checkbox for event registrations, volunteer signup forms, and mailing list signup forms. You can place keywords on your website, social media pages, in emails, and direct mail. Market your text fundraising keywords.
Bloomerang
JANUARY 13, 2022
Traditionally, January isn’t a very lucrative month for fundraising. While that is likely still going to be the case this January, here are three things that you can do to fundraise without exhausting your donors or ignoring their financial realities. The post Yes, You Can Still Fundraise In January.
EveryAction
OCTOBER 7, 2015
Last week, I had the ear of a brilliant nonprofit guru and jumped on the chance to ask her for some advice. What can I write about to help them through this crazy time besides end-of-year fundraising? Brilliant Nonprofit Guru: End-of-year fundraising. Message received.
Bloomerang
FEBRUARY 2, 2024
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on how to persuade leadership to get donor thank-you letters out sooner: Dear Charity Clairity, I just took a new job and have discovered they don’t get thank you letters out for two weeks.
Connection Cafe
JUNE 19, 2017
If you’re like me, you probably receive a number of e-newsletters related to fundraising , as well as a print publication or two. But even a casual review makes one thing clear— not everyone agrees on everything, not even in fundraising. Each fundraiser has his or her own lens to view fundraising through. For example ….
Bloomerang
AUGUST 27, 2021
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not you have to ask for donor feedback in person. . I also received articles in the mail. Have a question for our Fundraising Coach? So far, so good. .
Bloomerang
APRIL 26, 2021
You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Who laid off their fundraising and marketing staff, and cut back on donor communications. If you rely on contributed income, fundraising and marketing are essential.
The Storytelling Non-profit
OCTOBER 5, 2021
I’ve been writing fundraising copy since 2010. If there’s one thing that I’ve learned in 11 years of writing and millions of dollars I’ve raised, it’s that writing for fundraising is its own genre. And writing fundraising emails is its own wonky subgenre. Writing for Fundraising is a Process. Source stories.
Get Fully Funded
MAY 2, 2022
During the pandemic, countless small nonprofits replaced their signature event with a virtual fundraiser and got amazing results. That success has many nonprofit leaders wondering … should a virtual fundraiser become a regular line item on our fundraising plan? Virtual fundraising requires more creative thinking to pull off.
Bloomerang
MARCH 13, 2023
And when you do send a fundraising appeal , they’ll be receptive. Practical advice: How often to message people? Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Keep priming the pump.
Bloomerang
MARCH 22, 2024
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Develop a direct mail donor acquisition program. For example, you might hire a direct mail consultant to teach you all the things you must consider and the best ways to approach and implement them. Develop an email and/or phone number acquisition program.
Qgiv
JUNE 23, 2021
If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! What other ways can you get more eyes on your fundraiser? Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Direct mail appeals are most successful with Baby Boomers.
Bloomerang
DECEMBER 9, 2022
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question come from a nonprofit employee who want advice on which year to count gifts that are made on or before December 31, but not received until January: . Fundraising data management perspective (year in which the gift was generated). .
Qgiv
JUNE 23, 2021
As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Why is fundraising important for nonprofits? Leverage Nonprofit Fundraising Best Practices.
3rd Sector Labs
MAY 14, 2014
Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Well, our best advice is “ Don’t let the show stop!” ” What is fundraising data analytics? Why is fundraising data analytics important? It’s a show-stopper.
Bloomerang
DECEMBER 11, 2021
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. The best information we have is from the Fundraising Effectiveness Project (FEP) reports. These can be downloaded for free.
Bloomerang
DECEMBER 2, 2022
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question come from a nonprofit employee who want advice on whether suspense or emotion is a better hook in a fundraising appeal: . You might even try a series of email appeals or mailings, each targeting a different social benefit.
TechImpact
SEPTEMBER 9, 2013
In terms of fundraising, Pisapia mentions that cultivating an online presence, particularly in social media, allows nonprofits to see their audience in a new way and directly interact on an individual level to create a community. Beyond the social sphere, nonprofits see less activity from mailing (i.e., direct mail and email).
Bloomerang
MARCH 13, 2023
And when you do send a fundraising appeal , they’ll be receptive. Practical advice: How often to message people? Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Keep priming the pump.
Bloomerang
OCTOBER 30, 2023
As we’re preparing for our year-end appeals, can you offer some advice on how we can infuse our year-end appeals with the magic of the season? In the spirit of the season, Festive Fundraiser Dear Festive Fundraiser, Thank you for your letter. Set clear goals: Clearly communicate your fundraising goals for the year-end appeal.
Greater Giving
JUNE 29, 2022
A comprehensive list of every different Fundraising Event Committee you’ll need for your gala- their roles and job descriptions. A successful event requires a lot of coordination, planning and effort from your Fundraising Event Committee. Printing and mailing thank-you letters with tax deductible information. Decor Committee.
Nonprofit Tech for Good
FEBRUARY 16, 2013
Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications. The NCPSSM is very familiar with my advice on the subject. 1 of the 31 nonprofits had set a $10 default donation amount.
3rd Sector Labs
JUNE 30, 2014
If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Next problem, the fundraising advice. A recent Third Sector Labs survey of fundraising advice showed us that 80% of expert advice focused on content, messaging and materials.
Bloomerang
JUNE 30, 2023
CFRE, our very own Fundraising Coach , also known as Charity Clairity. CAVEAT: Make sure when you generate reports you include soft credits so you don’t inadvertently omit individual donors from recognition lists, cultivation mailings, and future appeals. Have a question for our Fundraising Coach?
Bloomerang
NOVEMBER 13, 2023
Here’s some visual proof that your fundraising communications are not one size fits all. Step 3: Suggest varying gift amounts Use suggested gift amounts , also known as ask strings , in your direct mail appeal (and reply device) based on the donor’s last gift. As in, “Will this REALLY raise me more money?”
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 20, 2012
Note from Beth: As we head into the home stretch of the giving season, there are lots and lots of wonderful holiday giving campaigns and plenty of fundraising data to guide strategy. Frank Barry offers this guest post with some advice about how to succeed with nonprofit fundraising in 2013. Flat or decreased fundraising.
Bloomerang
MAY 26, 2021
While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. . Options could include: Direct mail. Peer-to-peer fundraisers. Events (live or remote).
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 5, 2016
Being a Happy, Healthy Nonprofit isn’t just about your physical health, it is also about enriching your knowledge and professional development. What better way than to read a book that gives you the best practical information about an important nonprofit area – fundraising. Online and email fundraising.
Connection Cafe
SEPTEMBER 1, 2013
Mentioned this week in the Agitator , SOFII has become the treasury of the Jerry Huntsinger’s direct mail fundraising advice. Take a gander at The Huntsinger Tutorials and get insight into everything you need to know about direct mail fundraising. How about you? Tell me about it on Twitter @MaddieTplease.
Pamela Grow
JANUARY 25, 2024
It’s not even how compelling your offer is, or your mailing list. A few years back, I asked donor retention expert and copywriter Lisa Sargent for her advice on stewarding monthly donors, and here is what she said: Some “best practices” I’d recommend based on direct experience and personal research: 1.)
Bloomerang
JANUARY 20, 2023
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question come from a fundraiser and donor who wants advice on how to handle poor donor engagement: Dear Charity Clairity, I’m a fundraiser, but also a donor. Did I offend the previous fundraiser? That individual sent me an email.
The Modern Nonprofit
APRIL 6, 2021
Many of the most respected professionals run their own blogs to shed light on best practices, challenge the status quo, and even offer humor to help folks fundraise smarter. Claire Axelrad ( @charityclairity on Twitter) has been called a Fundraising Ninja, and we have to agree. Don’t let it be you! THE AGITATOR / DONOR VOICE.
Bloomerang
MARCH 10, 2023
CFRE, our very own Fundraising Coach , also known as Charity Clairity. This comes from the “tin cup” model of fundraising, where we come from a place of begging. How many people are on your mailing lists? – – Charity Clairity Have a question for our Fundraising Coach? – – Too Greedy? BOTTOM LINE 1.
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