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Inflation Demands Fundraisers Intelligently Rationalize Direct Mail Volumes

NonProfit PRO

Fundraising is facing its most significant threat in years thanks to inflation. Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Direct Mail Retention Software/Technology direct mail Inflation

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. The non-profit has a large donor file and e-mail list.

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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment?

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8 Ways to Find Major Donors for Your Small Nonprofit

Get Fully Funded

If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors.

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How to Manage and Leverage Multiple Donor Mailing Addresses

DonorPerfect

At first blush, donor communications (mailings, emails, etc.) One of the most essential components of any mailing is the greeting, and this can be fraught with complications. Donor Management DonorPerfect Fundraising Software Featured Fundraising Strategies

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How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors.

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Creating Fundraising Systems for Your Nonprofit

The Fundraising Authority

This is a two part article on how to create fundraising systems for your nonprofit. In Part 1, we will talk about what fundraising systems are and why they are important for development. They were worried about donor communications. What are Fundraising Systems?

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal!

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. This type of campaign uses a combination of various digital methods and/or direct mail. . Direct Mail.

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Are You Stewarding Your Donors?

The Fundraising Authority

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors. are great ways to communicate with and steward your donors.

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The Importance of Direct Mail in Nonprofit Fundraising

Joy of Membership

However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. . Which, as you know, having supporters is an important part of fundraising. .

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Why Volunteers Make Amazing Donors

The Fundraising Authority

Storytelling is one of the most challenging aspects of donor cultivation. This is especially true when engaging prospective donors who are new to your cause. In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail.

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7 Tips for Keeping Donors Engaged Using Fundraising Communications

Get Fully Funded

Keeping donors feeling connected to your work through fundraising communications is critical to your fundraising success. It’s pretty simple really – when donors feel like part of your team, they give bigger and more frequent donations. Do you hear from donors?

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Two Qualities Donors Need To See Before They Invest Big

The Fundraising Authority

As fundraisers, we often focus on planning and tactics: what five things are we going to do to raise $200,000 this year? How are we going to shift our direct mail strategy to find more mid-level donors? What’s our social media fundraising plan ?

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Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre. The three things are: #1 – Letters that Focus on the Donor Raise More. Donors don’t respond to letters that talk primarily about the organization.

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Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

Fundraising events are a staple part of non-profit development programs worldwide. Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. You need to cultivate your donors.

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Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. .

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14 Donor Retention Strategies to Show Your Donors Some Love

Get Fully Funded

It’s a great time of the year for some hot donor retention strategies! That includes donors, too. It’s one of my favorite holidays to spread a little love to my donors. As a Development Director, I used to get kids’ Valentine cards and send them to my best donors.

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5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

Wouldn’t life be easier if people opened and read your fundraising emails? And when you post on your website, well, most of your donors aren’t regularly visiting your website. So, what can you do to get more people to open and respond to your fundraising emails?

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Fundraising is not debate club

Hands on Fundraising

Take a look at the fundraising mail making its […]. The post Fundraising is not debate club appeared first on Hands-On Fundraising. Donor communications Fundraising Uncategorized debate donor commI bought a rowing machine last Christmas.

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The Best Place to Find New Donor Prospects for Your Non-Profit

The Fundraising Authority

Almost every non-profit organization wants to find new prospects to keep their donor funnel full. Without new prospects coming into the pipeline, there won’t be anybody to cultivate, you won’t be able to make any asks, and ultimately, your events, direct mail, and fundraising campaigns will fail. The single best place to find new donor prospects is inside your current donors’ rolodexes. Donor Cultivation fundraising networks

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Smart, Sharp Tools For Quality Fundraising Data

NonProfit PRO

Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!

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Donor touches? Paper is still your best bet

Hands on Fundraising

Donor touches matter and paper is still your best bet. The post Donor touches? Paper is still your best bet appeared first on Hands-On Fundraising. Blog Donor communications Fundraising annual giving direct mail donor communications

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Donor Love: 5 Things to Do (and 1 Definitely Not to Do), According to Shakespeare

NonProfit PRO

When it comes to your fundraising, don’t be like Othello. Love your donors wisely. And you do that by mailing and emailing them not necessarily more but smarter. Donor Relationship ManagementHe loved “not wisely.” You should do the opposite.

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Smart, Sharp Tools For Quality Fundraising Data

NonProfit PRO

Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!

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Marketing Matching Gifts With Direct Mail Outreach

Double the Donation

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

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Making the Most of Year End Fundraising Appeals

The Fundraising Authority

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. The Basics of Year-End Fundraising. It’s a simple fact that has been proven time and again in fundraising studies and research: people give to charity at the end of the year. Your mileage may vary, but for me, I usually stick to current donors for year-end appeals.

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10 Ways to Find Monthly Donors for Your Small Nonprofit

Get Fully Funded

Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . For the donor, $20 per month is easier to manage in their budget.

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Fundwriter.ai 101 – Can A Robot Write Better Than You?

The Fundraising Authority

writing assistant for fundraising? because this tool has transformed my life as a nonprofit fundraiser, and I believe it will do the same for you… Have you ever been faced with writing something and wished that you had an assistant to do the work for you?

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Welcome to Your Donor’s Story

NonProfit PRO

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting.

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Top 2021 Fundraising Strategies: Increase Your Donor Lifetime Value

Bloomerang

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Make this the year you truly master personalized, customer-centered mid-level and major donor philanthropy facilitation.

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A 10 Step Guide to a Throwing a Successful Fundraising Event

The Fundraising Authority

Charity events are a popular form of fundraising. To help you ensure that your fundraising event is a winner, here are ten major components that you must incorporate into your event plan, regardless of the specific fundraising event ideas you use: 1. Purpose of Your Fundraising Event: Before doing anything else, you must decide what the purpose of your event is. Here are a few questions: Is this truly a fundraising event?

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3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. Today, I want to present three quick and easy tactics you can immediately implement in your online activities that could easily double your online fundraising revenue over the coming year: 1. Internet fundraising

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Developing a Tactical Fundraising Calendar for Your Organization

The Fundraising Authority

The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. Your best bet to ensure maximum revenue is to lay out a tactical fundraising calendar as part of your overall fundraising plan. A tactical calendar, as its name suggests, is simply a calendar that shows when your non-profit will employ each of the fundraising tactics it is planning to use in a given year. Prospecting mailing.

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10 Must-Know Stats About COVID-19 Donors

Nonprofit Tech for Good

7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male.

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4 Communications Strategy Tips for Donor Retention

sgEngage

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. .

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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

Last week, we started a three article series on year-end fundraising. The first part described why donors give during the year-end giving season. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising. The 5 Rules for Supercharged Year-End Fundraising. The first rule for strong year-end fundraising is that the message of your year-end campaign needs to be consistent with your message throughout the year.

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Creative Deviations: a book you’ll want to read

Hands on Fundraising

Agents of Good are known for their creativity and utter dedication to the humanity of fundraising. The post Creative Deviations: a book you’ll want to read appeared first on Hands-On Fundraising. Blog Donor communications creative deviations direct mail donor communications

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The 7 Habits of Highly Effective Fundraisers

The Fundraising Authority

Every non-profit fundraiser is different. And that’s ok – every non-profit is different, each with their own unique development needs… thus, there’s room for almost every type of fundraiser imaginable. Then they follow up with an e-mail. How to Hire Great Frontline Fundraisers.

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