Donor, Fundraising and Mail - Nonprofit Technology

Inflation Demands Fundraisers Intelligently Rationalize Direct Mail Volumes

NonProfit PRO

OCTOBER 25, 2022

Fundraising is facing its most significant threat in years thanks to inflation. Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail.

Mail

Mail Fundraising Discussion Impact

No, Your Direct Mail Campaign Isn’t Relational Mid-level Fundraising

NonProfit PRO

OCTOBER 3, 2023

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

Mail

Mail Campaign Fundraising Program

Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

DECEMBER 5, 2020

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. The Background Behind the Letter.

Mail

Mail Sample Profit Fundraising

The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

SEPTEMBER 22, 2022

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster. Write professional drafts with A.I.

Mail

Mail Fundraising Database Summary

Creating Fundraising Systems for Your Nonprofit

The Fundraising Authority

SEPTEMBER 22, 2022

This is a two part article on how to create fundraising systems for your nonprofit. In Part 1, we will talk about what fundraising systems are and why they are important for development. They were worried about donor communications. In short, this nonprofit lacked fundraising systems. What are Fundraising Systems?

System

System Create Fundraising Nonprofit

How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

DECEMBER 10, 2022

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors. We need our donors emotionally involved and excited about our work… not bored.

Story

Story Work Fundraising Storytelling

5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

OCTOBER 15, 2022

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

Campaign

Campaign Tips Fundraising Mail

6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

OCTOBER 22, 2020

Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. Gone are the days of list acquisitions and swapping of mailing lists.

Social Media

Social Media Donor Media Social

How Will Donors Feel When They Open Direct Mail from Your Organization?

NonProfit PRO

NOVEMBER 8, 2023

Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.

Mail

Mail Donor Open Calendar

100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually.

Fundraising

Fundraising Mail Law Donation

Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

AUGUST 6, 2021

Fundraising events are a staple part of non-profit development programs worldwide. Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. Fundraising events are still fundraising , and all of the rules of fundraising apply.

Profit

Profit Fundraising Sponsor Money

Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

SEPTEMBER 7, 2022

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time.

Guidelines

Guidelines Donor Organization Profit

Donor Love: 5 Things to Do (and 1 Definitely Not to Do), According to Shakespeare

NonProfit PRO

MAY 25, 2022

When it comes to your fundraising, don’t be like Othello. Love your donors wisely. And you do that by mailing and emailing them not necessarily more but smarter. He loved “not wisely.” You should do the opposite. Here’s what to do.

Donor

Donor Mail email Fundraising

Why You Should Mail and Email Your Donors More Often and More Strategically

NonProfit PRO

JANUARY 13, 2025

Some nonprofits are under the impression that sending multiple mail and email appeals constitutes an intrusion in donors lives. Nonsense.

Mail

Mail email Donor Nonprofit

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

JUNE 23, 2020

Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.

Practice

Practice Online Fundraising Nonprofit

Making the Most of Year End Fundraising Appeals

The Fundraising Authority

DECEMBER 3, 2020

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. The Basics of Year-End Fundraising. Your mileage may vary, but for me, I usually stick to current donors for year-end appeals.

Fundraising

Fundraising Calendar Mail Gift

Nonprofit Direct Mail Fundraising Tips and Best Practices

Wild Apricot

OCTOBER 28, 2024

Nonprofit direct mail fundraising is a great way to find new donors. Here are our best tips for making sure your campaign is a success.

Mail

Mail Tips Practice Fundraising

Why This Trait That Almost All People Share Is Essential for Your Fundraising

NonProfit PRO

MARCH 16, 2023

As fundraisers because we want to use curiosity in all kinds of ways to get donors engaged in our appeals and keep them engaged. Here are three things to consider for the teaser on your next direct mail fundraising appeal.

People

People Share Fundraising Mail

Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

Giving

Giving Strategy Fundraising Gift

How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

NOVEMBER 28, 2020

Last week, we started a three article series on year-end fundraising. The first part described why donors give during the year-end giving season. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising. The 5 Rules for Supercharged Year-End Fundraising. by the end of the year!”

Fundraising

Fundraising Homeless Mail Hype

Developing a Tactical Fundraising Calendar for Your Organization

The Fundraising Authority

DECEMBER 10, 2020

The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. Your best bet to ensure maximum revenue is to lay out a tactical fundraising calendar as part of your overall fundraising plan. Facebook fundraising campaign. Walk-a-thon.

Calendar

Calendar Develop Organization Fundraising

Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. This Year Vs. Last Year.

Goal

Goal Fundraising Pledge ROI

3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. You are collecting e-mail addresses on your website, aren’t you?

Online

Online Fundraising Mail Newsletter

7 Ways to Grow Your Nonprofit Donor Base With Social Media

Nonprofit Tech for Good

OCTOBER 11, 2024

29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). One question that I see nonprofits constantly asking, and with good reason: “Can social media really bring in new donors for our nonprofit?”

Social Media

Social Media Media Donor Social

How to Identify, Grow, and Retain Your Most Loyal Donor Base

Nonprofit Tech for Good

JUNE 19, 2019

Your most loyal donors are your multichannel donors. Multichannel donors support you in every way possible. You should want all of your donors to interact with your organization the way multichannel donors do! How can you identify your multichannel donors? Send direct mail, too! Email them.

Donor

Donor Offline Captivate Social Media

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To be successful at email marketing and fundraising, nonprofits must regularly attempt to re-engage unengaged subscribers.

email

email Marketing Data Digital

8 Best Practices for Fall 2021 Golf Fundraisers

Nonprofit Tech for Good

APRIL 10, 2021

By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. 1) Launch an event website. 2) Upgrade to online registration.

Practice

Practice Fundraising Registration Virtual

Personalize the Donor Experience With Marketing Automation

NonProfit PRO

OCTOBER 2, 2023

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.

Personal

Personal Experiment Marketing Donor

The Fundraiser’s Field Guide to Donor Optimization

NonProfit PRO

APRIL 15, 2024

Learn how to elevate every aspect of your fundraising programs—from acquisition to reactivation, digital co-targeting to housefile optimization.

Guide

Guide Donor Celebrate Advice

Smart, Sharp Tools For Quality Fundraising Data

NonProfit PRO

JANUARY 10, 2023

Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!

Data

Data Tools Fundraising Mail

Smart, Sharp Tools For Quality Fundraising Data

NonProfit PRO

NOVEMBER 3, 2022

Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!

Data

Data Tools Fundraising Mail

Smart, Sharp Tools For Quality Fundraising Data

NonProfit PRO

MAY 10, 2023

Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!

Data

Data Tools Fundraising Mail

Smart, Sharp Tools For Quality Fundraising Data

NonProfit PRO

JANUARY 26, 2023

Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!

Data

Data Tools Fundraising Mail

Nonprofits! This Is How to Use Facebook’s Fundraising Tools

Nonprofit Tech for Good

FEBRUARY 14, 2018

Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! Finally, it is worth noting that: 1) Facebook’s Fundraising Tools are free to use. Newly Released!

Tools

Tools NGO Fundraising United States

Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

NOVEMBER 20, 2020

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre.

Raise

Raise Money Headline Fundraising

Smart, Sharp Tools For Quality Fundraising Data

NonProfit PRO

MARCH 7, 2023

Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!

Data

Data Tools Fundraising Mail

How to Do Year-End Fundraising the Right Way (Part III)

The Fundraising Authority

DECEMBER 4, 2020

Welcome to the third and final article in our three-part series on year-end fundraising. In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. In the second post , we reviewed the five rules for supercharged year-end fundraising. Second, Warm-Up Your Donors.

Fundraising

Fundraising Phase Mail Gift

82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

JULY 21, 2019

Fundraising Stats. of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post.

Stats

Stats Social Media NGO Media

The Top 5 Fundraising Trends in 2020

Nonprofit Tech for Good

OCTOBER 4, 2019

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Without further ado, here are the top five trends we see impacting the nonprofit fundraising space in 2020.

Trend

Trend Fundraising San Diego Philanthropy

The Best Place to Find New Donor Prospects for Your Non-Profit

The Fundraising Authority

DECEMBER 8, 2020

Almost every non-profit organization wants to find new prospects to keep their donor funnel full. Without new prospects coming into the pipeline, there won’t be anybody to cultivate, you won’t be able to make any asks, and ultimately, your events, direct mail, and fundraising campaigns will fail. Think In Terms of “Two Asks”.

Place

Place Profit Donor Mail

The 7 Habits of Highly Effective Fundraisers

The Fundraising Authority

DECEMBER 22, 2020

Every non-profit fundraiser is different. And that’s ok – every non-profit is different, each with their own unique development needs… thus, there’s room for almost every type of fundraiser imaginable. Every highly effective fundraiser I have ever met used the telephone as a primary fundraising tool.

Effective

Effective Fundraising Stream Profit

4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

FEBRUARY 17, 2022

Here are 4 tips to help you plan a successful massive fundraising event. You may be surprised to learn how easy it is to find out important participant and donor characteristics through the right tools and data. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

Tips

Tips Fundraising Management Cancer

3 Ways to Manage & Grow Major Donor Relationships

Nonprofit Tech for Good

DECEMBER 12, 2019

Major donors are the most valuable supporters of the nonprofit world. Follow these three steps to engage and nurture the high net worth donors who share your vision. 1) Invite major donors to be an integral part of the work they’re funding. 2) Don’t forget about the impact of donor-advised on fundraising.

Relationship

Relationship Donor Management Sponsor

8 Best Practices for Nonprofit Event Fundraising

Nonprofit Tech for Good

JULY 25, 2019

Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon.

Practice

Practice Fundraising Registration Nonprofit

Inflation Demands Fundraisers Intelligently Rationalize Direct Mail Volumes

No, Your Direct Mail Campaign Isn’t Relational Mid-level Fundraising

Trending Sources

Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The 5 Rules of Successful Annual Appeal Fundraising Letters

Creating Fundraising Systems for Your Nonprofit

How to Collect Compelling Stories to Use in Your Fundraising Work

5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

6 Tips on How to Use Social Media to Acquire New Donor Prospects

How Will Donors Feel When They Open Direct Mail from Your Organization?

100+ Fundraising Tasks for Your Nonprofit’s Board

Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

Donor Love: 5 Things to Do (and 1 Definitely Not to Do), According to Shakespeare

Why You Should Mail and Email Your Donors More Often and More Strategically

10 Online Fundraising Best Practices for Nonprofits

Making the Most of Year End Fundraising Appeals

Nonprofit Direct Mail Fundraising Tips and Best Practices

Why This Trait That Almost All People Share Is Essential for Your Fundraising

Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

How to Do Year-End Fundraising the Right Way (Part II)

Developing a Tactical Fundraising Calendar for Your Organization

Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

3 Quick Ways to Double Your Online Fundraising Revenue

7 Ways to Grow Your Nonprofit Donor Base With Social Media

How to Identify, Grow, and Retain Your Most Loyal Donor Base

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

8 Best Practices for Fall 2021 Golf Fundraisers

Personalize the Donor Experience With Marketing Automation

The Fundraiser’s Field Guide to Donor Optimization

Smart, Sharp Tools For Quality Fundraising Data

Smart, Sharp Tools For Quality Fundraising Data

Smart, Sharp Tools For Quality Fundraising Data

Smart, Sharp Tools For Quality Fundraising Data

Nonprofits! This Is How to Use Facebook’s Fundraising Tools

Here’s How to Raise More Money with Your Next Fundraising Letter

Smart, Sharp Tools For Quality Fundraising Data

How to Do Year-End Fundraising the Right Way (Part III)

82 Fundraising and Social Media Stats for Nonprofits

The Top 5 Fundraising Trends in 2020

The Best Place to Find New Donor Prospects for Your Non-Profit

The 7 Habits of Highly Effective Fundraisers

4 Tips for Managing Massive Nonprofit Fundraising Events

3 Ways to Manage & Grow Major Donor Relationships

8 Best Practices for Nonprofit Event Fundraising

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