Greater Giving

FEBRUARY 20, 2024

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Call to Action with Contact Information : Provide ways for guests to reach you for reservations, questions, or clarifications. Let’s dive in! Digital or Physical?

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Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. It is worth noting that if your nonprofit later discovers a duplicate unclaimed page for your nonprofit, you can easily delete the unclaimed page provided you have a professional email address i.e., an email address that matches your website URL.

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Linkedin Practice Social Media Sponsor 362

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. However, how can you ensure that your donors will even read your email? This can be applied to email marketing as well. Be Straightforward.

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email Marketing Tips Captivate 40

Candid

MAY 10, 2023

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. Seek to round out your campaign’s messaging by giving your audience a clear call to action to get involved or learn more.

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Communication Campaign Channel Measure 98

NonProfit Hub

SEPTEMBER 18, 2015

With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. There is a variety of email marketing software available to help you create an effective and visually-appealing email template, but not everybody has a budget for this. Pay Attention to Your Subject Line and Headline.

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email Marketing Headline Ratio 28

Pamela Grow

APRIL 7, 2021

Lots of great takeaways, including… Short, compelling headlines and article leads directing the reader to their website (for online, endeavor to keep your writing to a 5th-grade level or below. Straightforward calls to action include the donate button and social media links. Hemingwayapp can help!). Take a look.

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Attention Newsletter Headline Storytelling 59

Eric Jacobsen Blog

MAY 12, 2021

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 52

Communication PowerPoint Headline Slides 52

M+R

JANUARY 24, 2022

It’s how we communicate compassion and outrage and hope, how we turn abstract and complex issues into concrete and immediate action. That’s why so many email messages begin “Dear <First_Name> ” It’s why ads are targeted based on demographics and user behavior, and why remarketing is a powerful tool. Source: Fight for $15.

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Effective Rhode Island Build Demographics 93

Bloomerang

SEPTEMBER 7, 2022

Though it would still need new stories and a fresh approach even if the angle is consistent with earlier calls to action. This is about drawing up new directions of travel for the action plan. Remember the importance of the headline. Have a well established core headline. Content delivery methods to consider: Emails.

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Content Donor Fundraising Headline 86

Nonprofit Tech for Good

AUGUST 23, 2015

A blog template with a body column width of 600 pixels and a call-to-action column of 300 pixels in width is ideal. Second, the call-to-action column provides ample space to feature your nonprofit’s most important calls-to-action. Use large font for headlines and body text. Next City Blog. Enable social sharing.

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Design Practice Plugin Headline 100

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Email subscriber ask language. For nonprofits, an effective call to action is paramount.

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Test Digital Headline Language 84

Greater Giving

APRIL 11, 2023

With its ability to generate catchy headlines, persuasive messages, and call-to-action statements, ChatGPT can help fundraiser professionals quickly create content that resonates with potential donors. It can also suggest the best communication channels to reach specific donors, such as email, social media, or direct mail.

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Fundraising Demographics Headline Professional 40

Connection Cafe

DECEMBER 1, 2017

An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. . Landing pages. Landing pages. You only need one.

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email Build Guide Social Media 29

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

You can also learn a lot from analyzing the email questions from your organization’s web site general email address. And, of course, don’t forget to pay attention to questions and comments that bubble up on your social media channels as well. Craft good headlines. Avoid giving it all away in the headlines.

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Social Media Headline Media Social 101

Eric Jacobsen Blog

JULY 20, 2020

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 52

Communication Effective PowerPoint Headline 52

Eric Jacobsen Blog

MARCH 5, 2020

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 52

Communication Effective PowerPoint Headline 52

Eric Jacobsen Blog

DECEMBER 4, 2019

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

PowerPoint 55

PowerPoint Headline Slides Storytelling 55

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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Lesson Fundraising Digital Test 59

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be Clear With Your Call to Action. Also, don’t be afraid to send follow-up emails to improve your response rates.

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Donation Tips Rate Mobile 67

Connection Cafe

NOVEMBER 17, 2017

But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. That’s right.

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email Rate Test Spam 32

NonProfit Hub

MARCH 12, 2019

You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. Be strategic about your word choice and tone. Sign up and get…”.

Newsletter 66

Newsletter Digital Captivate Headline 66

Bloomerang

OCTOBER 4, 2021

You want to inspire them to take action and feel a certain way after they make their donation. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb.

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Question Donor Test Student 142

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. If you’re noticing high CPCs with certain keywords, do they have a strong CTR and/or are they leading to conversion actions?

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Adwords Campaign Search Headline 52

NetWits

JANUARY 3, 2011

Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? If you’re testing important calls to action like Donate, Register and Subscribe, then you are sure. Are you sure?

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Rate Content Conversation Test 134

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

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Newsletter email Create Template 124

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

Dreadful disaster stories are still making headlines; isn’t the public tired of giving? We haven’t seen any decrease in email engagement rates (nor an increase in unsubscribes!) For example, we saw that donations to the South Asia Floods (starting August 17) increased after Harvey Floods led the headlines in August 28-20.

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Puerto Rico Sierra Leone Disaster Donor 108

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2007

On the Progressive Exchange list, Michael Whitney asked : Campaign Monitor's " Email Design Guidelines for 2006 ," which though it is 2 years old, still has some staying power. Never use images for important content like headlines, links and any calls to action.

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Nonprofits Source

APRIL 19, 2017

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Custom Facebook audiences are an effective way to leverage your existing email lists. Result: 100%-600% increase in email opt-ins. 7 Online Fundraising Ideas (That Actually Work): 1.

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Ideas Donation Online Strategy 111

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email. Social media.

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Advocacy Strategy Nonprofit Volunteer 59

M+R

JANUARY 26, 2023

If all you’re here for is a list of email ledes you can use for fundraising or advocacy messaging, you can go ahead and skip right to that part. The same thing applies to writing direct response email copy. And so that’s what this is: 22 email ledes that always work. 22 EMAIL LEDES THAT ALWAYS WORK!! That’s okay.

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Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. The visual email: [link]. The visual email: [link].

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Rate Newsletter Adobe Headline 52

Nonprofits Source

NOVEMBER 3, 2022

Use calls-to-action. So, save the longer stories for your “About Us” tab or your blog and try using call-to-actions on your homepage instead. So, save the longer stories for your “About Us” tab or your blog and try using call-to-actions on your homepage instead. Some classic examples include “Donate Now!” or “Contact Us.”

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Websites Fundraising Calendar Social Media 52

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. As we’ll outline below, the time of day our clients sent emails on GivingTuesday did not have a direct impact on when donors made gifts. Much of that performance improvement was influenced by emails’ subject lines.

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Lesson North America New York Kentucky 52

NonProfit Hub

FEBRUARY 11, 2021

Consider setting up an email series that is triggered with a first-time gift. These emails help educate the donor on your mission and should show them how their gift is put to good use while thanking them for their support. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”.

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Donor Gift Newsletter Headline 62

Eric Jacobsen Blog

SEPTEMBER 18, 2017

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 40

Communication PowerPoint Headline Slides 40

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. 15 Minute Storytelling Workouts.

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Storytelling Fundraising Calendar Map 46

Tech Soup

JANUARY 19, 2017

Email Is Back. Email is re-emerging as a communications channel that is new and powerful again. With the oversaturation of social media and the challenges over fake news, people are turning back to receiving email from organizations they trust. Improve the Email Mobile Experience. Embrace Automation.

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Digital Marketing Game Headline 36