Eric Jacobsen Blog

JULY 20, 2020

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 52

Communication Effective PowerPoint Headline 52

Greater Giving

APRIL 11, 2023

With its ability to generate catchy headlines, persuasive messages, and call-to-action statements, ChatGPT can help fundraiser professionals quickly create content that resonates with potential donors. It can also suggest the best communication channels to reach specific donors, such as email, social media, or direct mail.

Fundraising 40

Fundraising Demographics Headline Professional 40

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Email subscriber ask language. For nonprofits, an effective call to action is paramount.

Test 84

Test Digital Headline Language 84

Connection Cafe

DECEMBER 1, 2017

An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. There are three components necessary to build your email list: Landing pages, social media pushes and CTA buttons. . Landing pages. Landing pages. You only need one.

email 29

email Build Guide Social Media 29

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

MARCH 12, 2019

You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. Be strategic about your word choice and tone. Sign up and get…”.

Newsletter 66

Newsletter Digital Captivate Headline 66

Bloomerang

OCTOBER 4, 2021

You want to inspire them to take action and feel a certain way after they make their donation. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb.

Question 142

Question Donor Test Student 142

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Are you sure? Why is testing important?

Rate 134

Rate Content Conversation Test 134

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email. Direct mail. Social media.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

NonProfit Hub

FEBRUARY 11, 2021

Consider setting up an email series that is triggered with a first-time gift. These emails help educate the donor on your mission and should show them how their gift is put to good use while thanking them for their support. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”.

Donor 62

Donor Gift Newsletter Headline 62

Get Fully Funded

NOVEMBER 2, 2021

This valuable piece of online real estate is where the donor goes to take action and give your organization money. Here’s our mailing address if you want to send a check. Include who to make the check out to and where to mail it. Request their email, address, and phone number, but make the address and phone number optional.

Giving 119

Giving Design People Fundraising 119

Eric Jacobsen Blog

SEPTEMBER 18, 2017

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 40

Communication PowerPoint Headline Slides 40

Eric Jacobsen Blog

JUNE 8, 2017

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 40

Communication PowerPoint Headline Slides 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2007

On the Progressive Exchange list, Michael Whitney asked : Campaign Monitor's " Email Design Guidelines for 2006 ," which though it is 2 years old, still has some staying power. Never use images for important content like headlines, links and any calls to action. Additions: 7.

Design 50

Design email gMail Headline 50

Nonprofits Source

APRIL 19, 2017

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Custom Facebook audiences are an effective way to leverage your existing email lists. Result: 100%-600% increase in email opt-ins. 7 Online Fundraising Ideas (That Actually Work): 1.

Ideas 111

Ideas Donation Online Strategy 111

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

Newsletter 124

Newsletter email Create Template 124

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Are there fields we can do without in the short term, with a plan to capture additional pieces later (via follow-up email, for example)? Is it WORN? Write Once, Read Never.

Donation 53

Donation Online Donor Blackbaud 53

Nonprofit Tech for Good

JANUARY 10, 2022

Encouraging actions such as signing petitions or driving social media engagement. Small nonprofits are eligible for Google Grants and they can often reap the same advantages that a larger organization can reap such as additional donations, increasing their audience, and encouraging people to take action. Audiences should be defined.

Google 329

Google Grant Guide Nonprofit 329

NonProfit Hub

NOVEMBER 3, 2022

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. Give Me One Single, Focused Call to Action. Keep my focus on the task at hand with a clear call to action. At least, I hope you will.

Donation 51

Donation Giving Headline Conversation 51

Pamela Grow

DECEMBER 14, 2023

On the other hand, the second example uses urgency, a timeline, and power words to inspire immediate action. It’s much more effective to bring readers into the story through the protagonist’s feelings and actions, rather than summarizing what happened using exposition. Alt: This image shows a call to action on the CARE website.

Tips 59

Tips Storytelling Images Camera 59

Care2

JULY 26, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Email me (Justin at care2team.com) if youd like to help beta test it.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Email me (Justin at care2team.com) if youd like to help beta test it.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Email me (Justin at care2team.com) if youd like to help beta test it.

ROI 53

ROI Social Network Social Media Advocacy 53

Bloomerang

FEBRUARY 1, 2022

So just be on the lookout for an email from me with all those goodies. Second is to develop some action-oriented strategies to recruit and retain and engage diverse board members in fundraising activity broadly. And the headline was that this $471 billion was a new record for charitable giving in the United States.

Leadership 64

Leadership Fundraising Gift Slides 64

Care2

MARCH 4, 2009

Integrate any relevant and current “take action” items such as “sign the petition to stop Big Oil from drilling in the Arctic Refuge.” 5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives.

Social Media 38

Social Media Content Web Practice 38

Bloomerang

AUGUST 28, 2021

We’re getting in the action a bit early. So be on the lookout for an email from me with all those goodies. They do the mailing. Maybe you send one email, and you don’t do any direct mail. Maybe you do like, you know, five emails and like four direct mail pieces. That’s right, folks.

Video 81

Video Fundraising Guide Test 81

Tech Soup

NOVEMBER 15, 2016

You can benefit by improving the online donation pages that are connected to your website and your email appeals. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. What can I do here?

Donation 36

Donation Headline Giving Tips 36

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) Then, they might click through, sign up to join our e-mail list, and spend time exploring our site, using our resources, and getting to know the organization. 60) Search « Why Every Nonprofit Should Embrace the Web 2.0

Google 31

Google Grant Social Media Adwords 31

Tech Soup

NOVEMBER 12, 2015

Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling page headline.

Donation 36

Donation Headline Tips Language 36

Connection Cafe

APRIL 13, 2018

Before you embark on a multichannel campaign, it’s important to evaluate the state of your constituent contact information as you may need to deploy strategies to improve the hygiene of your file or append email information in order to maximize your results. Tip 1: Master your direct mail fundraising. Fundraising emails.

Education 23

Education Fundraising Mail Offline 23

Connection Cafe

DECEMBER 22, 2013

Here are the 7 Things You Need to Know About 2013 Online Donors from Gail Perry, with action steps you must take to ensure your site is armed and ready for the online giving season, and every season in between. The ones that have gone dark and stopped responding to or opening your emails? Yes, even your older donors! Give it a look.

Story 54

Story Social Media Nonprofit Content 54

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.

Mail 80

Mail Trend Offline Blackbaud 80