Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

Pamela Grow

JUNE 28, 2023

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Your header image: This is the graphic that appears at the top of your message. Call to Action: What are you requesting of the reader? Test your subject lines.

email 52

email Rate ROI Social Media 52

Get Fully Funded

NOVEMBER 2, 2021

It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . This valuable piece of online real estate is where the donor goes to take action and give your organization money. Your fundraising landing page is a perfect opportunity to make a strong connection with your donor.

Giving 119

Giving Design People Fundraising 119

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. For nonprofits, an effective call to action is paramount. Email subscriber ask language.

Test 84

Test Digital Headline Language 84

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Focusing on just one element can detract from your overall user experience and leave donors feeling unmotivated to give.

Donation 67

Donation Tips Rate Mobile 67

NetWits

JANUARY 3, 2011

Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? If you’re testing important calls to action like Donate, Register and Subscribe, then you are sure. Are you sure?

Rate 134

Rate Content Conversation Test 134

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. But I can give you a list of actions to pick from, and you can take it from there. Website Actions. Watch a video.

Build 36

Build Online Donor Newsletter 36

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Here are three things you can do today, without reworking your entire online strategy, to have an impact in acquiring new donors. Don’t distract them!

Donation 53

Donation Online Donor Blackbaud 53

Nonprofit Tech for Good

OCTOBER 31, 2011

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Images should be consistent in size and resolution and should be placed in the same location on every page.

Websites 250

Websites Design Practice Widget 250

Tech Soup

JANUARY 19, 2017

2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. Improve the Email Mobile Experience.

Digital 36

Digital Marketing Game Headline 36

The Fundraising Authority

MAY 8, 2021

This powerful combination of targeting and effectiveness makes Google Ads extremely valuable for organizations looking to drum up more donors, increase site traffic, and expand their reach. Do you have a strong logo and some images on every page? So, the traffic your ad generates is very targeted. Does your site use HTTPS encryption?

Grant 152

Grant Google Search Application 152

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling. A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. 60 Minute Storytelling Workouts.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. A purpose-driven company stands for and takes action on something bigger than its products and services. Our customers are the communities we serve, our corporate partners, and our individual donors.

Companies 106

Companies Alaska Malta Philanthropy 106

Tech Soup

APRIL 14, 2015

It's practically free advertising to appear in a search results list when a donor, partner, or constituent "googles" phrases that are related to your organization's services. Load keywords in all the important places — page titles, meta descriptions, and headlines. Image / Alexis Wilke / CC BY-SA.

Search 36

Search Websites Tips Headline 36

Care2

AUGUST 22, 2013

Your board, donors, and activists love it too. What actions do you want people to take? Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month.

Online 71

Online Tips Calendar Test 71

Pamela Grow

DECEMBER 14, 2023

There are only three more days left to get your donation matched by an anonymous donor. On the other hand, the second example uses urgency, a timeline, and power words to inspire immediate action. Include images of people. Include images of people. Images of faces tend to be much more engaging than those without.

Tips 59

Tips Storytelling Images Camera 59

Connection Cafe

AUGUST 20, 2014

As a proud professional who works in the nonprofit industry, I am thrilled fundraising is making headlines. Because of this, ALS has 71,000 new donors. Because you want to be able to control your brand, your message, your image. So why is this new wave of fundraising fraught with fear? Step 2 – Set policy. Probably a bad idea.

Fund 38

Fund Headline Industry Money 38

Classy

AUGUST 23, 2021

We want to help you unlock the generosity of donors who are passionate about contributing to the cause. . Inspire donors to take action by choosing design elements that seamlessly draw them to your donation form. . Step 1: Upload a custom image to use as your headline. . Step 3: Define a single call to action.

National 71

National Raise Headline Campaign 71

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. In 2021, over $484.85

Fundraising 111

Fundraising Guide Mail Gift 111

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

Newsletter 124

Newsletter email Create Template 124

Nonprofit Tech for Good

NOVEMBER 7, 2020

You’ll reach donors where they’re at and maximize your marketing budget. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. How can you break through the noise?

Channel 247

Channel Sierra Leone Story Digital 247

Classy

APRIL 5, 2021

Generic donation pages often lack the personal touch most donors are looking for when deciding whether or not to make a gift. A fully customized donation page with a compelling appeal and branded call to action can be the difference between converting a visitor or losing a donation. Main Donation Page. Provide suggested giving amounts.

Campaign 64

Campaign Fundraising Strategy Headline 64

NonProfit Hub

NOVEMBER 3, 2022

If I’m a donor heading to your site to make a year-end gift, here’s what I’m thinking: Don’t Make Me Give You My First-Born to Donate. Give Me One Single, Focused Call to Action. Keep my focus on the task at hand with a clear call to action. Below the first paragraph is the call-to-action restated as an opportunity to respond.

Donation 51

Donation Giving Headline Conversation 51

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Action Item #1. Action Item #2. This is especially important if the potential donor is expecting to give to a particular campaign. What’s different about you, and how are you inviting the donor to be a real part of your work? Action Item #3.

Donation 92

Donation Question Effective Test 92

sgEngage

MARCH 22, 2023

Most often, foundations contribute to the following: Capital projects—funding building purchases, construction, renovation Large programs—making transformational investments tied to a specific outreach Individual donors are responsible for up to 75% of raised funds for most nonprofits. There are two categories for individual gifts.

Fundraising 82

Fundraising Gift Nonprofit Raise 82

Care2

MARCH 4, 2009

Integrate any relevant and current “take action” items such as “sign the petition to stop Big Oil from drilling in the Arctic Refuge.” 5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives.

Social Media 38

Social Media Content Practice Web 38

Tech Soup

NOVEMBER 15, 2016

Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. The truth is, many prospective donors leave uninspired, confused, or frustrated. Feature a Clear Call-to-Action Headline.

Donation 36

Donation Headline Giving Tips 36

Tech Soup

NOVEMBER 12, 2015

Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. The truth is, many prospective donors leave uninspired, confused, or frustrated. Feature a Clear Call-to-Action Headline. Think Mobile.

Donation 36

Donation Headline Tips Language 36

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Action Item #1. Action Item #2. This is especially important if the potential donor is expecting to give to a particular campaign. What’s different about you, and how are you inviting the donor to be a real part of your work? Action Item #3.

Donation 41

Donation Question Effective Test 41

Nonprofits Source

MARCH 21, 2018

Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Whether it’s aid workers, blood donors or people who have been helped by the American Red Cross, they make everyone feel welcome and appreciated. of people who engage with nonprofits on Twitter end up taking some sort of action.

Social Media 109

Social Media Resource Marketing Media 109

Bloomerang

AUGUST 28, 2021

We’re getting in the action a bit early. But if you’ve never heard of Bloomerang beyond these webinars, we’re actually a provider of donor management software. And I absolutely love helping fundraisers fundraise more confidently and delight their donors and boost their donors’ loyalty.

Video 80

Video Fundraising Guide Test 80

Nonprofits Source

OCTOBER 11, 2017

Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor. Another is the need for your content to persuade readers to take an action. But how do we structure content in a way that it is both great and persuades a visitor to take an action?

Process 98

Process Content Digital Marketing 98

Bloomerang

SEPTEMBER 6, 2021

But if you’ve never heard of Bloomerang beyond the webinars, we are also a provider of donor management software. So using everything I’ve learned to spark action across Latin America and to create communities and inspire people to take action on social and environmental issues. We love doing them. So this is me. .

Community 66

Community Video Broadcast Phone 66

The Storytelling Non-profit

DECEMBER 5, 2021

But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work. I chose this one because it’s primary use of an image. I think this email is a great example of the power of an image.

Newsletter 62

Newsletter Charity Headline Learning 62

Connection Cafe

DECEMBER 22, 2013

You’ve got 3 kinds of donors – the True Believer, The Casual Fan, and The Reluctant Tagalongs. More and more donors are giving online, especially towards the end of year. Yes, even your older donors! There’s a lot of talk about attrition rates, and what nonprofits must do to keep their donors around.

Story 54

Story Nonprofit Social Media Content 54

Nonprofit Tech for Good

DECEMBER 13, 2020

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Use your headline to explain what the data reveals and what you want your viewers to know.

Design 278

Design Slides Tips Online 278

DNL OmniMedia

OCTOBER 22, 2020

Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical. Donor-focused content. Interlochen knows that their campaign results are only possible because of their generous donors. Meet the Residents page.

Websites 52

Websites Organization Nonprofit Site 52