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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. 3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account. Search Keywords: Navigate to the left side of the Google ads manager and click “Keywords.”

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

You can tell Google or whomever what the image is about, which in turn will help your content get found. Bonus Nonprofit SEO Resources Free keyword research tools: Google Keyword Planner , AHREFs’ Keyword Generator , and Semrush’s Keyword Magic Too l. They can also be a major boost to your next blog post’s SEO.

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7 Fundraising Actions Taken by Successful Nonprofits

Nonprofit Tech for Good

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How much time do you spend thinking about where your donors are coming from ? It is super important to understand where your donors are coming from and how you could be acquiring more! How to keep growing your donor acquisition. While acquiring (and keeping) new donors can often feel like a game of chance, it really shouldn’t.

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Nonprofit Google Ads 101: How to get the Google Ad Grant

Candid

With billions of Google searches happening every day, nonprofits around the world use the Google Ad Grant program to connect with people looking to learn more about their cause. To help people digitally reach and engage their organization’s supporters, Google can provide a (free) helping hand.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. Where did the donor come from?

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.