A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. 3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account. Search Keywords: Navigate to the left side of the Google ads manager and click “Keywords.”
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