EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

Metrics 100

Metrics Social Media Measure Media 100

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Tech Soup

SEPTEMBER 11, 2013

Do you suffer from survey fatigue? It seems that a new survey pops up every day, sent to you by organizations, businesses, advertisers, pollsters, and opinion analysts. Surveys are often an advertising gimmick, a marketing ploy, or a general nuisance. So when, and why, should you invest your time in survey participation?

Survey 52

Survey Voice Benchmark Comparison 52

Candid

APRIL 25, 2023

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

Effective 104

Effective Demographics Philanthropy United States 104

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate. and take action.

Rate 61

Rate Open Benchmark Mail 61

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Overall, 55% of people who engage with nonprofits through social media end up taking some sort of action, whether it’s donating money, clothing, food or their time.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate. year over year.

Mail 52

Mail Donor Strategy Files 52

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Call-to-Action Link Testing.

email 48

email Campaign Test Benchmark 48

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Top feature: Donorbox’s UltraSwift Checkout feature allows donors to quickly complete payments in just a few clicks, promoting higher conversion rates.

Software 86

Software Free Tools Adobe 86

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. They can also reveal “opportunities” for growth and remedial action to solidify the performance of an event.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights. messages per month.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

OCTOBER 21, 2009

After studying over 50 international nonprofit organization's email lists and response rates, the 2009 eCampaigning Review Study revealed that 60% of nonprofits present a compelling argument for supporters to take action, yet close to 70% of the organizations did not send a follow up email within one month.

Studies 71

Studies Communication Online Practice 71

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

There are three main types of crowdsourcing: Work, Input and Action. In terms of “Action,” nonprofits can deploy crowdsourcing initiatives that encourage many people to contribute to a cause such as through crowdfunding on platforms like Causes or Crowdrise or any of the other numerous social online fundraising platforms.

Measure 104

Measure Aggregator Platform Consultant 104

NTEN

OCTOBER 23, 2012

Both the nominators and nominees will be invited to their region's official launch of MMT's Oregon Unlimited in February, an online community space where Oregonians can connect and take action. GreatNonprofits announced the launch of its "community-sourced" Top-Rated Awards. Take part at networkforgood.org/beyourdonor/.

Award 61

Award Oregon Fundraising New York City 61

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . advocacy action or donation)? Make your life easier: remember that Facebook fans, for example, tend to respond best when presented with FB-focused calls-to-action.

Social Media 67

Social Media Site Media Social 67

Neon CRM

MAY 31, 2023

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. Action This is the step where a potential donor decides to take the plunge and support your nonprofit.

Donor 52

Donor Management Guide Retention 52

Neon CRM

MAY 18, 2023

Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. No matter what you choose, don’t forget to consider your target audiences and the resources you’ll need to have available to put that plan into action.

Raise 98

Raise Strategy Help Fundraising 98

Neon CRM

AUGUST 4, 2023

Fifty-five percent of individuals who engage with an organization on social media wind up taking action, whether it’s by donating, seeking more information, or volunteering. A low engagement rate may mean that your content isn’t resonating. It’s another good benchmark for determining ad spending.

Social Media 52

Social Media Guide Media Fundraising 52

Neon CRM

JUNE 2, 2023

While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents. Email open rates, social media followers, and website visits are great starting points, but there are deeper metrics that will help you understand your constituents.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Care2

MAY 31, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Advocacy Activities Active 28

Bloomerang

JUNE 20, 2023

You can always send out a survey to supporters after they give or include a couple of optional questions for them to answer on the gift confirmation page to collect additional information. Optimize your donation page for mobile According to the M+R Benchmarks study , mobile devices accounted for 54% of nonprofit website traffic in 2021.

Ideas 96

Ideas Guide Online Fundraising 96

Neon CRM

APRIL 28, 2023

Why a Good Subject Line Is Crucial for Your Emails According to The Nonprofit Email Report: Data-Backed Insights for Better Engagement , the average nonprofit has a 29.58% open rate and raises $5,598.51 Imagine if you could raise those open rates: How would it would increase your donations per campaign? per email campaign.

email 52

email Ideas Work Template 52

sgEngage

JANUARY 24, 2024

Here are six top workplace culture and compliance trends for 2024, with some suggested actions you can take to address each of them: 1. Take action : Keep a close eye on legal rules that will continue to be introduced and finalized in 2024. Take action : Consider reviewing the scope of your DEI efforts for inclusion.

Trend 67

Trend Law Minnesota Captivate 67

Bloomerang

JULY 20, 2023

You can always send out a survey to supporters after they give or include a couple of optional questions for them to answer on the gift confirmation page to collect additional information. Optimize your donation page for mobile According to the M+R Benchmarks study , mobile devices accounted for 54% of nonprofit website traffic in 2021.

Ideas 79

Ideas Online Fundraising Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

Lots of great data, resources, examples, and action steps foundations need to understand the value of transparency, be more open in their own communications. What caught my eye immediately was the infographic that summarizes data about how foundations are using social media.

Studies 116

Studies Research Trend Fund 116

ASU Lodestar Center

AUGUST 24, 2011

This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.) It is important to establish a baseline and set benchmarks and goals to strive to achieve.

Communication 93

Communication Effective Impact Benchmark 93

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

Alexandra gave an overview of the methodology offered by her company, Vision Critical , and some insights they have learned from combining a survey data from large sample with appending actual social media usage. If they incorporate survey data it is often based on self-reported use of social media.

Social Media 122

Social Media Analytics Data Media 122

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. This year’s study – the seventh Benchmarks report – analyzes 1.6 million advocacy actions, and more than $438 million online donations from over 6.5 The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate. RESEARCH STUDIES.

Studies 112

Studies Research Attention Data 112

Bloomerang

NOVEMBER 26, 2021

So I’m really pleased to welcome back a friend of the program, someone who’s done Bloomerang webinars for us in the past, and is always a great presenter and highly rated. The first part is having an actionable strategy. And in the Impact Method we call our actionable strategy. Sarah, how’s it going?

Video 92

Video Goal Method Impact 92

sgEngage

MARCH 7, 2011

The first study is the “Peer-to-Peer Event Fundraising Consumer Survey&# which was developed by Blackbaud and the Run Walk Ride Fundraising Council. An online survey of individuals who have participated in at least one walk, ride, or run event in the last two years was conducted.

Trend 72

Trend Blackbaud Fundraising Benchmark 72

sgEngage

OCTOBER 27, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Key Insights from the 2010 Global State of the Nonprofit Industry Survey Posted by Steve MacLaughlin on October 27th, 2010 Blackbaud has conducted its North American State of the Nonprofit Industry Survey annually for six of the past seven years.

Global 48

Global Netherlands New Zealand Germany 48

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). More and more donors are giving online, especially towards the end of year.

Story 54

Story Nonprofit Social Media Content 54

NonProfit Hub

MARCH 7, 2016

For instance, if you regularly send out direct mail appeals to most of your donors, but you have only a 10% response rate, it might be time to scale back that method. Sending out a link to a survey via email. You can always include a call-to-action or a link to your donation page within these other communications.

Fundraising 28

Fundraising Tips Method Social Media 28

NonProfit Hub

MARCH 10, 2016

For instance, if you regularly send out direct mail appeals to most of your donors, but you have only a 10% response rate, it might be time to scale back that method. Sending out a link to a survey via email. You can always include a call to action or a link to your donation page within these other communications.

Fundraising 28

Fundraising Tips Social Media Method 28

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. This is a recurring theme from previous studies.

Benchmark 73

Benchmark Internet Giving Offline 73