Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Data capabilities: Learn what metrics the tool can track, along with reporting functionality.

Application 267

Application Marketing Nonprofit Evaluation 267

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *.

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email Raise Cancer Info 230

Achieve

MAY 3, 2024

One way to achieve this is by implementing an email strategy where you send a series of emails that educate and inspire your target audience and provide them with a clear call-to-action. If your click-through rate dips below 1%, it suggests that your call-to-action may be buried or unclear within your email.

Analytics 98

Analytics Data Spam Fundraising 98

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Facebook Fundraising ROI Metrics 235

Qgiv

APRIL 22, 2024

Nonprofit marketing goals often focus around building recognition, fostering community, and increasing your funds raised. Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Raises more funds by sharing compelling stories about your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Media Cause

JUNE 22, 2021

Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters. We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Action Center. Advocates aren’t donors.

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Advocacy Digital Fundraising Global 101

Nonprofits Source

OCTOBER 25, 2023

It’s no mystery that nonprofits must promote their missions to raise awareness for their causes. Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit.

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Marketing Support Demographics Nonprofit 52

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause.

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Social Media Media Guide Social 52

Bloomerang

FEBRUARY 1, 2023

Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go. 25+ Fundraising Apps for Your Nonprofit to Consider Fundraising apps can be powerful tools for raising more for your mission, but each one is different and will provide different benefits to your organization. Individual tasks.

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Org Raise Tools Help 82

Top Nonprofits

DECEMBER 23, 2021

Here are five tips to help you raise more for your mission: Be transparent with your supporters. Look for a solution that supports essential event tasks from beginning to end and tracks important event metrics, all in one system. Embrace hybrid events. Don’t neglect your ongoing fundraising activities. Get creative.

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Raise Tips Fundraising Virtual 52

Qgiv

OCTOBER 9, 2023

Cause marketing is a collaboration between a nonprofit like yours and a business that helps you raise money and awareness for your cause. A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. What is cause marketing?

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Causes Marketing Impact Guide 52

Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered.

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Audience Museum Classes Library 38

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. The term “call to action” (CTA) is used multiple times in the list. Be aware of key accomplishments, metrics, testimonials, and milestones.

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Fundraising Mail Law Donation 343

Achieve

JUNE 1, 2023

But donors can reveal just as much information about their motivations and interests through their unspoken actions. Analyze your online giving trends and engagement metrics. Consider creating a strategic marketing campaign to spread awareness during an affinity month and raise funds. Review your donor demographics.

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Donation Donor Giving Demographics 52

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. How much money do you need to raise? Put yourself in the shoes of a member of your audience when you self-audit your systems.

Marketing 69

Marketing Guide Metrics Nonprofit 69

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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Lesson Fundraising Digital Test 59

Bloomerang

AUGUST 17, 2021

When executed properly, a fundraising auction can be an incredibly effective way to raise money for your nonprofit. In this blog post, I’ll cover five tips for nonprofits looking to throw their first auctions and how you can start planning for one that will wow your guests and inspire them to take action and support your mission.

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Tips Guide Fundraising Raise 121

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Use links to lead them to places where they can take action or learn about important updates. . in a unique way and raises a lot of money. online donor engagement. Your annual report. Fun challenges.

Social Media 52

Social Media Relationship Donor Media 52

Bloomerang

MAY 31, 2022

Ultimately, a well-rounded fundraising strategy will help your organization raise more and gain access to long-term support. We’ll introduce those elements here, then provide actionable steps for incorporating each of these aspects into your fundraising strategy. Also, review your fundraising metrics and data from previous campaigns.

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Strategy Develop Fundraising Nonprofit 105

M+R

JUNE 5, 2023

Receptive and swayable audiences are becoming harder and harder to reach. Someone who subscribes to watch an airport worker load bags in the cargo hold of a plane could be convinced they too need a raise. “Taxpayer” groups. Gold standard advocates. Enter spaces you otherwise would not have access to. Looking for benchmarks?

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Conservancy Influence Mail Headline 78

Bloomerang

AUGUST 22, 2023

More than 75 percent of Gen Z and Millennial donors reported preferring giving online, meaning it’s essential to use fundraising solutions that help you better understand and connect with this audience. GoFundMe GoFundMe is one of the world’s largest crowdfunding websites, having helped raise over $15 billion since 2010.

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Websites Paypal Fundraising Nonprofit 76

Achieve

MAY 24, 2024

Tatango’s guide to nonprofit text messaging recommends leveraging these platforms to get the word out about your text messaging campaign: Email newsletters: Include a compelling call to action to sign up for your text-to-give campaign in your next email newsletter. Your website: Develop a landing page dedicated to your text-to-give campaign.

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Retention Rate Donor Campaign 52

Allegiance Group

FEBRUARY 27, 2024

An event is any kind of action a user performs on your website, such as clicking a button, downloading a file, or submitting a form. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. It doesn’t only track where users go on your website but what they do as well.

Analytics 52

Analytics Google Fundraising Track 52

sgEngage

JANUARY 17, 2023

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. raise $100,000 via major gifts; volume-based—e.g., Outline specific actions and the necessary budget to achieve those goals. Goals may be dollar-based—e.g.,

Gift 78

Gift Develop Measure Blackbaud 78

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements.

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Design Marketing Metrics Measure 99

Nonprofit Tech for Good

DECEMBER 28, 2010

Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Absolutely email.

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United States Social Media Interview Media 236

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But if you have the raw numbers, it's easy to combine them to calculate an overall metric.

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Metrics Benchmark Rate Newsletter 55

Amy Sample Ward

JULY 29, 2011

And the crowd is everyone else; yes, they are part of your service area or your “audience&# but you haven’t reached them yet. Some of the questions raised in the webinar chat focused on the role of public media organizations as content creators and how community-driven engagement fits in the work they do. Metrics Template.

Social Media 178

Social Media Public Media Community 178

Bloomerang

JULY 6, 2023

Write these actions down and create a timeline to complete each one. You may decide to ask one team member to post to social media every day to engage your online audience. Each person then comes up with actionable next steps to help get closer to that goal by the next time the group meets.

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Examples Guide Model Nonprofit 122

Media Cause

APRIL 22, 2022

Whether you’re reaching out to build issue awareness, share important news, or raise money for your organization, incorporating these best practices into your email marketing campaigns can help your emails reach your target audiences and keep them engaged with your mission. . Define Your Goal + Have a Clear Call to Action.

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email Practice Marketing Test 52

Classy

JULY 14, 2021

. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways. Make Your Content Accessible to Varying Audiences. How to Measure Success.

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Virtual Professional Marketing Fundraising 105

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Understand your target audience As a small business, it’s important to focus your marketing efforts and dollars on the audiences that are most likely to invest in your products or services.

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Map Digital Business Marketing 52

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Targeting the wrong audience. Raise awareness. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Neon CRM

NOVEMBER 8, 2023

If you’re a nonprofit, those ads can help you reach new audiences, connect with donors who are looking for a cause like yours, promote your events, and more. That means you can create ads and show them to targeted audiences when they visit any of those places online. The metrics you choose to track will be related to your goals.

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Grant Google Track Guidelines 52

Neon CRM

DECEMBER 8, 2023

If you’ve ever attended a nonprofit event and noticed the materials say “sponsored by [insert corporation name here],” you’ve witnessed a corporate sponsorship in action. Tip #1: Seek Companies with Similar Audiences When you’re beginning your research, look for organizations that share your same audience.

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Tips Sponsor Nonprofit Relationship 52

sgEngage

JANUARY 17, 2023

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. raise $100,000 via major gifts; volume-based—e.g., Outline specific actions and the necessary budget to achieve those goals. Goals may be dollar-based—e.g.,

Gift 52

Gift Develop Measure Blackbaud 52