Qgiv

JULY 30, 2021

Peer-to-peer fundraising is a great way to raise money and build your donor base, but the type of platform you use also has a major impact on your campaign’s performance, and your ability to retain new donors and fundraisers from year to year. . Let’s break down each platform! Qgiv | Best Peer-to-Peer Fundraising Platform.

Platform 98

Platform Fundraising Nonprofit Gift 98

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. These allow you to determine whether the actions you’re taking are actually contributing toward the results you want to see. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Media Cause

OCTOBER 17, 2022

And it doesn’t stop at your website—many social media platforms are adjusting their algorithms so that hashtags are no longer king—instead, users can search and be found based on copy in the captions. Instagram is 4th most popular social platform with 2.9 Understanding user intent and your audience. With over 5.6

Content 52

Content Channel Search Case Study 52

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

Video 106

Video Support Tips Audio 106

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. This data can reveal which types of content your audience prefers to engage with.

Platform 52

Platform Donor Online Social Media 52

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

Storytelling 300

Storytelling Digital Channel Profile 300

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. In order to channel that enthusiasm, it’s important to make advocacy accessible to supporters and not leave anyone behind. Why should nonprofits use digital advocacy forms now?

Digital 130

Digital Advocacy Fundraising Channel 130

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. .

Action 64

Action Guide Language Test 64

Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. Review the platform’s Promotions Guidelines so your contest is all buttoned up.

Facebook 275

Facebook Los Angeles Online Effective 275

Media Cause

AUGUST 25, 2022

As you begin planning for your year-end fundraising, we wanted to provide some action items and insights based on our findings from 2021. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. So, what can you do to adapt to the changing platforms ahead of 2022 planning? Paid Media.

Action 52

Action Campaign Trend Tips 52

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. Clear calls-to-action (CTAs).

Audience 82

Audience Tips Fundraising Social Media 82

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Be sure to tailor your messaging to each channel.

Communication 98

Communication Campaign Channel Measure 98

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. Creating change is not a “one-size-fits-all” effort—there’s room for many voices.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Classy

MAY 12, 2021

Social media drove 51% of donation traffic to the Classy platform in 2020. . Back your nonprofit social media approach by a strong plan to increase the likelihood of attracting donors worldwide , driving them to take timely action, and building a following of new supporters to engage for recurring giving campaigns. . The result?

Social Media 99

Social Media Template Marketing Create 99

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

Social Media 52

Social Media Media Guide Social 52

AccelEvents

JUNE 17, 2020

As planners all over the world move their events online or to a hybrid format, the use of virtual event platforms continues to grow. These platforms can help event planners and organizers market and host a virtual event, like a conference or a trade show, that delivers the same quality and value as a live event.

Virtual 52

Virtual Platform Experiment Registration 52

AccelEvents

JUNE 17, 2020

As planners all over the world move their events online or to a hybrid format, the use of virtual event platforms continues to grow. These platforms can help event planners and organizers market and host a virtual event, like a conference or a trade show, that delivers the same quality and value as a live event.

Virtual 52

Virtual Platform Experiment Registration 52

Nonprofit Tech for Good

MAY 13, 2022

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Most ad platforms (Facebook and Google) will let you set them up automatically on your links. Parameters in action.

Donor 294

Donor Track Campaign Facebook 294

Nonprofit Tech for Good

MARCH 21, 2019

share with their personal networks the actions they take related to a cause, all through the megaphone of their mobile devices and social media. The larger opportunity of social fundraising is when you actually get your supporters to spread the word on your behalf through their own social channels. Making a donation.

Practice 275

Practice Fundraising Online Social 275

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. The Facebook Ads platform gets more powerful all the time and your organisation is missing a trick if you don’t have some ability to use and understand it. . And then it will start showing that audience your ads.

Test 325

Test Facebook Charity Profit 325

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

Social Media 138

Social Media Media Tips Social 138

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

Story 104

Story Guide Support Analysis 104

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Create social media posts based on your existing platforms. Demographics. Sponsor connections.

Game 52

Game Marketing Change Tips 52

Media Cause

NOVEMBER 7, 2022

Amplifying Your Nonprofit’s Brand Across Channel. Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash.

Social Media 52

Social Media Create Strategy Media 52

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

Storytelling 45

Storytelling Audience Channel Story 45

Media Cause

JUNE 22, 2021

Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters. We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Action Center. Advocates aren’t donors.

Advocacy 101

Advocacy Digital Fundraising Global 101

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact.

Digital 52

Digital Practice Donor Strategy 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofit Tech for Good

SEPTEMBER 12, 2021

They allow you to communicate a clear call to action and show supporters the tangible impact they create. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage.

Question 274

Question Giving Sponsor Nonprofit 274

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The short answer is, more than ever before, you have to embrace the pay-to-play nature of the platform.

Facebook 242

Facebook Fundraising ROI Virginia 242

Media Cause

OCTOBER 7, 2021

Social media is one of the most powerful tools for activating people to take action. The best time to drive action is when an issue is in the news or trending on Twitter. A powerful strategy to drive action is to show how many other people have taken action. In a campaign to build support for the $3.5 Show social proof.

Social Media 102

Social Media Advocacy Campaign Create 102