Eric Jacobsen Blog

MARCH 5, 2020

According to a Microsoft study a few years ago, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. So, how do you stand out? How do you communicate effectively?

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Communication Effective PowerPoint Headline 52

Eric Jacobsen Blog

DECEMBER 4, 2019

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. So, how do you stand out? How do you communicate effectively?

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PowerPoint Headline Slides Storytelling 55

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Sending supporters a physical letter they can hold and consider can help build on your online campaign’s momentum and urge supporters to take action. Social media.

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Advocacy Strategy Nonprofit Volunteer 59

Eric Jacobsen Blog

SEPTEMBER 18, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. So, how do you stand out? How do you communicate effectively?

Communication 40

Communication PowerPoint Headline Slides 40

Eric Jacobsen Blog

JUNE 8, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. So, how do you stand out? How do you communicate effectively?

Communication 40

Communication PowerPoint Headline Slides 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best and next practices for nonprofits to use listening effectively as part of their social media strategy. If you manage social media accounts, you’re probably already doing some of this.

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Yemen Guide Support Social 50

ASU Lodestar Center

OCTOBER 24, 2017

Here are some tips to help you create content that your recipients will open, read, and take action on. That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. Pay attention to paragraph lengths, and for emails, the smaller the content blocks, the more reader-friendly it is.

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email Marketing Tips Captivate 40

Tech Soup

APRIL 14, 2015

Load keywords in all the important places — page titles, meta descriptions, and headlines. Put similar information with a call to action in the page meta description (this can be up to 155 characters and will also display in search results). You also need a headline that is similar to the page title. spanhidden.

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Search Websites Tips Headline 36

Connection Cafe

SEPTEMBER 8, 2014

Auctions, casino nights, galas, golf tournaments, fish fries, 5ks, raffles, and walks—whatever type of event your organization uses to raise funds—require a lot of planning, coordination, attention to detail, and time to bring to life. These are all very simple actions that could work on your behalf to generate an awesome turnout.

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Headline Fundraising Press News 46

Care2

AUGUST 22, 2013

What actions do you want people to take? Review procedures for rapid response and crisis management with key leadership. Look for opportunities to test different calls-to-action and other key content that is important to your organization. topic, draft headline, and bulleted ideas to expand on. Send 2-3 emails each month.

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Online Tips Calendar Test 71

sgEngage

AUGUST 23, 2023

Here’s what we’ll address: Receiving Minimal Traffic or Low Clicks Not Converting Enough Users A Deactivated Account By the end of this quick guide, you’ll have everything you need to resolve common issues that might arise during the management process. Capture attention with your headlines. Make your call to action clear.

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Grant Google Guide Management 72

Nonprofit Tech for Good

JANUARY 10, 2022

Encouraging actions such as signing petitions or driving social media engagement. Small nonprofits are eligible for Google Grants and they can often reap the same advantages that a larger organization can reap such as additional donations, increasing their audience, and encouraging people to take action. Audiences should be defined.

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Nonprofits Source

JANUARY 23, 2023

The Basics of Google Ad Grants for Nonprofits How to Apply for Google Ad Grants How to Use The Google Ad Grant 8 Tips for Better Google Grant Management How A Google Ad Grant Manager Can Help At Nonprofits Source, we’ve seen firsthand the difference a solid digital marketing strategy can make. Like we mentioned, anyone can apply.

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Connection Cafe

JUNE 9, 2011

What I find transformative about Lady Gaga’s celebrity philanthropy is that while she definitely has favorite causes, a significant part of her message is encouraging people to volunteer and take action. Her call to action inspired over 30,000 hours of community service and a new wave of attention on homeless youth.

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Celebrate Philanthropy Homeless Headline 48

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

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Channel Sierra Leone Story Digital 249

See3

NOVEMBER 4, 2008

During these campaigns, we’ve seen emails from nominees, their spouses, their campaign managers, their financial directors, their field organizers, and even some important figures outside the organization. They may have missed previous emails, or they just may not be paying attention. Create a community. Link to video.

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email Campaign Tips Headline 40

Nimble AMS

DECEMBER 1, 2023

A call to action. By showcasing your membership theme across the report, you will make annual reporting more than just numbers, holding the attention of members and key stakeholders. Create a compelling report and show off your organization’s influence by leveraging exciting headlines, bright graphics, and photos.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

The actions include improving jobs, the quality of education, children’s health and other innovations. The TrustRadius Report analyzes the array of social media management, content, and analysis tools. Foundation Center’s Glasspockets Site ReLaunches with A Wealth of Data About Foundation Transparency.

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Care2

MARCH 4, 2009

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. 1) Get To The Point: When a user visits your website you have about 5 seconds to grab their attention before they click off. Remember, content is still king.

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Social Media Content Practice Web 38

Care2

FEBRUARY 4, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%. Receive monthly updates.

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Grant Google Case Study Search 31

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%. 2) Pay attention to quality scores.

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Nonprofits Source

MARCH 21, 2018

Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Admittedly most tools are a waste of time and money, however, we’ve managed to track down a few exceptions to this rule and provide a brief overview of how nonprofits can leverage them to get results. American Red Cross.

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Social Media Resource Marketing Media 109

Byte Technology

OCTOBER 30, 2015

It’s vital, therefore, that a group’s website—and especially any blog component to that website—be designed in a completely attractive and functional manner that captures a visitor’s attention immediately, holds that attention and encourages action. So what should a designer be stressing when crafting a blog page?

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Connection Cafe

APRIL 1, 2014

Giving your visitor too many links, too many choices, or too much information divides their attention and detracts from the bare essence of what you are trying to achieve. That is the number one priority, and there’s no question about the action you’re supposed to take when arriving at the site. Google got it Right!

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Nonprofits Source

FEBRUARY 25, 2017

Not only do you need to convey value in your article, but also retain reader’s attention. Seeing as humans have the attention span less than that of a goldfish , you may need the extra time to focus on storytelling. This article does so well because: The headline entices a positive emotion from readers. There’s just one problem.

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Content Leadership Marketing Files 40

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? There’s writer’s block, competition for our attention in the form of social media or our phones, and who can forget about the 50 other responsibilities we have on our plate. Work smarter, not harder.

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Process Content Digital Marketing 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Last week, I was honored to deliver the lunch keynote at the 2014 TechNow Conference in Pittsburgh, PA organized by The Bayer Center for Nonprofit Management at Robert Morris University. (My Therefore, it important to brainstorm different calls to action that go from light or easy involvement to heavier or more intensive involvement.

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Bloomerang

SEPTEMBER 12, 2021

But if you’ve never heard of Bloomerang, we are a provider of donor management software. And it’s taken me years to learn it, but if you pay attention and you’re not multitasking too much, you’re not over there sending you emails off, you can learn them in the next 30 minutes. One call-to-action.

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Results Video Donation Fundraising 85

Have Fun - Do Good

NOVEMBER 17, 2010

Our next phase is really a massive expansion - our vision is to link over five million women within three years into one of the largest action networks for women in the world, and have a communications infrastructure that really unites the women's movement. There are a lot of things that are different from the start up phase.

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Voice Global Saudi Arabia Journal 69

Connection Cafe

DECEMBER 22, 2013

Here are the 7 Things You Need to Know About 2013 Online Donors from Gail Perry, with action steps you must take to ensure your site is armed and ready for the online giving season, and every season in between. Being liked isn’t everything, especially if those likes don’t translate into further action. You should.

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Story Nonprofit Social Media Content 54

DNL OmniMedia

OCTOBER 22, 2020

Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical. Let’s explore a few ways that this site promotes engagement through creativity and attention to detail: Responsiveness. Why This Nonprofit Website Stands Out. Mission page.

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Websites Organization Nonprofit Site 52

Byte Technology

FEBRUARY 16, 2017

Indeed, as the most popular content management system ever, there’s a lot of competition for positive attention, and getting noticed can often be a daunting task. After all, it’s all about getting people to visit your page again and again and take agreeable actions as often as possible.

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Media Cause

JUNE 20, 2023

Take action. But not the go-to, sign-a-petition ‘slacktivist’ actions that we’ve grown accustomed to (and that unfortunately everyone has started to ignore). Instead, Gen-Z led efforts have been able to grab headlines and achieve victories in areas where established efforts have failed. They’re young and underestimated.

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