M+R

JULY 10, 2023

I often tell folks that making a practice of self-editing is a great way to level up : finish your draft (email appeal, social media post, video script, or whatever else), walk away from it for a minute, and then go back and make changes as an editor would. Eliminate, or clarify, any jargon or Official Language that may be opaque to readers.

Guidelines 90

Guidelines Audience Language Content 90

Get Fully Funded

APRIL 9, 2023

How do you motivate people to take action so you’ll get the results you’re looking for? A good fundraising message gives hope , which triggers action. Now that you understand, let’s look at some specific words that are powerful in motivating people to take action. They can envision their role and how they’ll help change a life.

People 122

People Donation Money Goal 122

Whole Whale

APRIL 14, 2021

Thus, they are much more engaged and willing to support organizations creating change in the world, but they can’t be reached like older generations – marketing to Gen Z will require a different approach. They want action, not words. Content should propose ways Gen Z can get involved and take action.

Marketing 105

Marketing Tips Teen Generation 105

Nonprofit Tech for Good

APRIL 10, 2022

Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers. Create custom graphics for powerful quotes, statistics, and call-to-actions. Format your tweets for easy reading. 8) Get to know your Twitter Analytics Dashboard.

Twitter 350

Twitter Practice Social Media Nonprofit 350

sgEngage

OCTOBER 9, 2023

But things forever changed when OpenAI released version 3.5 Generative AIs went from entertaining but ultimately not very useful to possessing, and the change happened overnight.  of ChatGPT last December. We didn’t ask. It seemed just another Tuesday—just Apple’s version of a mobile phone that not everyone had or even wanted.

Generation 96

Generation Education Blackbaud Model 96

EveryAction

OCTOBER 6, 2022

Consider adjusting your content to attract a younger audience: is the language being used up-to-date and inclusive? On top of time constraints on staff, gift installments due to be processed on weekends and holidays would need to wait for human attention unless a computer was to process them on days staff were out of the office.

Program 130

Program Donor Gift Fundraising 130

Get Fully Funded

JUNE 20, 2022

You may be tempted to just change your bylaws to reflect how the Board is currently operating, but you shouldn’t do that. When you do change the bylaws, there’s more to it than simply updating a document. When you do change the bylaws, there’s more to it than simply updating a document. How and when are officers elected?

Government 122

Government Nonprofit Review Language 122

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2013

Building Capacity for Social Change 2.0 These new collaborative initiatives pull together various players (often government, private sector and nonprofits) within an ecosystem, defined by issue and/or place, to coordinate and align their action to drive greater impact. Call this “social change 2.0”.

Build 112

Build Change Social Facilitation 112

The Modern Nonprofit

MARCH 26, 2024

However, the real challenge begins when the initial urgency subsides and public attention shifts away. Having these elements in place not only positions you to capitalize on the increased attention during emergencies but also provides a clear pathway for donors to continue their support.

Support 52

Support Donor Community Retention 52

Get Fully Funded

JUNE 25, 2023

It shows donors that their actions are making a difference. Your story is what you say about the lives you change and why it’s important. It’s your mission statement in action. Your story is about how your nonprofit changes lives. Donors want to feel like this is their story and their support in action.

Storytelling 124

Storytelling Examples Donation Story 124

M+R

FEBRUARY 8, 2022

It will use language, visuals, and other creative elements that are appropriate to the speaker in tone and content. It will be focused on issues and actions that make sense given who the organization is, how they effect change, and the relationship they have with the audience. Honest, human language matters. Source: SEIU.

Effective 52

Effective Rhode Island Los Angeles Build 52

Network for Good

OCTOBER 16, 2020

Thanks to your generosity, { One beneficiary’s story [Use language that evokes emotions and empathy.] }. Your ongoing monthly support will: {action verb + beneficiaries}. action verb + beneficiaries}. action verb + beneficiaries}. The ability to change or suspend your donations at any time.

Template 98

Template email Donor Time 98

Get Fully Funded

APRIL 23, 2023

To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. This is really important if you know the donor because it shows them you’re paying attention and noticed their donation.

Gift 119

Gift Donor Language Donation 119

Forum One

NOVEMBER 10, 2021

Behavioral science—which encompasses the fields of psychology, sociology, and behavioral economics—is getting a lot of attention these days. By using behavioral science principles, you can design your messages to be more impactful and drive greater actions and better behaviors. Highlighting differentiation. Optimizing value.

Communication 55

Communication Strategy Audience Press 55

Qgiv

JULY 10, 2023

Strength-Based Messaging: A Powerful Tool Thankfully, in recent years, new and long overdue attention has been focused on changing the way we build our donor relationships. This acknowledges your constituents’ agency, or control over their actions and consequences. It also fairly places them in the context of community.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

Qgiv

JULY 27, 2021

It builds that trust and earns their attention, so when you do have something to ask them, they’ll pay attention. This is true for businesses, it’s true for nonprofits, it’s true for entrepreneurs, it’s true for basically anyone that’s trying to get someone to take an action. Julia: There are two pieces to this question.

Social Media 138

Social Media Media Tips Social 138

Get Fully Funded

NOVEMBER 14, 2022

Who would have thought a simple meal could change a family’s life? Use Normal Language in Your Story A long, drawn-out, flat story with a bunch of numbers and statistics and jargon is not a good way to convey your message and your needs. Your nonprofit is simply the conduit to allow people to change lives. Your donation of $7.32

Storytelling 139

Storytelling Fund Raise Music 139

Allegiance Group

NOVEMBER 2, 2023

This repetition not only increases the likelihood of individuals taking action but also reinforces the importance of your cause and the urgency of their support. When implementing this strategy, create compelling and visually appealing call-to-action buttons that convey the purpose and urgency of donating to your cause.

Websites 52

Websites Calendar Registration Nonprofit 52

Qgiv

JANUARY 8, 2024

Fundraising is a pivotal part of your nonprofit’s ability to help change the world. With technology and societal changes, organizations like yours must stay on top of the trends to meet donors’ expectations. This versatile tool can generate text, translate languages, create diverse forms of creative content, and more.

Trend 52

Trend Raise Tools Tips 52

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website.

Grant 98

Grant Google Problem Analytics 98

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Include calls to action in your ads that direct your supporters to your website or a specific project’s landing page. Use catchy words to grab the reader’s attention.

Facebook 86

Facebook Guide Demographics Nonprofit 86

NonProfit Hub

FEBRUARY 21, 2020

But that might be changing soon. It operates in many languages via access through the low-band internet. . Personalizing and creating actionable insights. Nonprofits can use this to make future recommendations and generate actionable advice to consumers. . Raising funds for orphanages. Sustainability.

Nigeria 65

Nigeria Nonprofit Haiti University 65

Whole Whale

DECEMBER 11, 2022

There are two new major online privacy policy changes coming in 2020, the CCPA in California and SHIELD act in New York. If you were paying close attention when GDPR came around in 2018 and your organization is confidently GDPR-compliant , you are probably in good shape beyond some updates to privacy policy language.

Law 52

Law Digital Guide New York 52

Get Fully Funded

AUGUST 24, 2021

Not the call to action (which needs to be clear and motivational). How will you grab the attention of your donors when their inbox is already full and they barely have time to read what’s already there? How will you convey your message in as few words as possible so you make the most of every second you have their attention?

Results 122

Results email Fundraising Story 122

Achieve

MARCH 30, 2016

While the typical solicitation often includes language from an organization’s mission and values statements, it rarely appeals to potential supporters with a unique and compelling proposition. Through a combination of the right words and a well-calibrated appeal to the emotions, it should move them from indifference to action and beyond.

Donor 52

Donor Language Homeless Conservancy 52

DNL OmniMedia

JULY 14, 2021

But there’s a lot competing for your donors’ attention online. You don’t want social media feeds or a text message to take their attention away from their goal of giving. . A major part of that process will be making sure your site holds your donors’ attention and gives them access to easy-to-use online donation tools.

Tech 52

Tech Donor Tips Online 52

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. The links in the three columns on the right change based on the answer you choose. Using call-to-action (CTA) buttons to point visitors to your donation form.

Websites 77

Websites Organization Tips Map 77

Get Fully Funded

OCTOBER 31, 2022

Because you have such a small amount of time to grab your reader’s attention, you need to catch their eye immediately. When the donor clicks through to the donation page, a call to action should be prominent like “Your gift helps us feed the homeless!” Use well-written and concise copy, with no long paragraphs or lists.

Websites 89

Websites Giving Donation Nonprofit 89

Pamela Grow

SEPTEMBER 20, 2023

Make sure to end your story with a clear call-to-action to give so more beneficiaries can receive support. Use bold calls to action: Top nonprofit websites use calls to action (CTAs) throughout their website content that direct supporters to give. For example, a CTA that says “Donate towards our campaign!”

Websites 52

Websites Donor Strategy Demonstration 52

Forum One

JUNE 15, 2022

It helps us: Know what to look out for Determine how much energy to put into prevention or contingency planning Build shared language and normalize talking about risk—this makes it less charged or scary Get the whole team looking ahead, communicating about risks, and actively mitigating them. Simple, working framework.

Hurricane 53

Hurricane Articulate Classes Language 53

Bloomerang

FEBRUARY 1, 2023

Language barriers For those who are not fluent in English, language barriers can create additional challenges and make it difficult to access certain opportunities and succeed in certain fields. The best schools drive home the need to access the wisdom and economic opportunities of those who have already carved out a successful career.

Accessibility 107

Accessibility Challenge Leadership Tips 107

Achieve

JULY 27, 2017

The people, though, are bound by a common vision and a common narrative — to change the course of an issue that has affected so many people. How can an individual turn his or her attention from the general issues present in so many communities to the importance of one issue affecting a group of people they may have never met before?

Question 52

Question Develop Help Language 52

Top Nonprofits

FEBRUARY 2, 2021

Let’s explore a few big changes and how you can create custom-developed courses to incorporate them. Courses need to be actionable and give learners the tools to be more effective in their jobs. While the topics of the day have changed, that’s far from the only adjustment your nonprofit’s staff is seeing. Evolutions in Content.

Training 52

Training Train Course Storyboard 52

The Science Behind Engaging your Supporters

OCTOBER 18, 2018

Relational organizing These days you’ll hear a lot of talk in the political world about “relational organizing"- the idea that people are more likely to be persuaded to take action by someone that they know and trust than by a stranger affiliated with the campaign.

Trend 53

Trend Campaign eBook Nonprofit 53

Eric Jacobsen Blog

JUNE 21, 2023

Other times, more action is needed. Later, we learned why big brands like NPR, left, but for audiences who regularly counted on Twitter to connect, engage, and/or follow their favorite brands, this lack of attention to a speedy departure felt wrong, no matter how one felt about Musk’s takeover. Sometimes, a simple apology will work.

Experiment 52

Experiment Leadership Impact Amazon 52

AccelEvents

JUNE 24, 2021

Few roles have changed more dramatically since the pandemic than that of the event marketer. With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . The Changing Role of the Event Marketer. Actionable Event Growth Strategies.

Guide 93

Guide Virtual Registration Platform 93

Get Fully Funded

JANUARY 26, 2021

By varying the styles of your videos, you capture your audience’s attention in different ways. A documentary should make an impact on the viewer, making them feel deep empathy or outrage and inspiring them to take action, such as giving to your organization. Avoid an overly sweet or flowery language or imagery.

Video 98

Video Giving Fundraising Script 98