Remove Accessibility Remove Demographics Remove Measure Remove Metrics
article thumbnail

Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Easy Access to All Data.

Analytics 169
article thumbnail

Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. 5) Accessibility Accessibility must always be considered in fundraising. Define your metrics of success.

Practice 239
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Have there been demographic, economic, or policy changes that affect your messages and offerings? Other changes included the rise of accessibility and privacy legislation. We work quickly to create and disseminate content, and look at metrics on our various digital platforms. The environment is always changing.

Online 240
article thumbnail

3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Review your donor demographics. Analyze your online giving trends and engagement metrics. Make sure your online donation form is easily accessible on your social media pages and website so supporters can give at the moment of inspiration. Review your donor demographics. Their preferred giving amount. Their retention rate.

article thumbnail

Advancing Equity in Philanthropy with Resolve and Resilience: A Call to Action

sgEngage

This includes considering factors such as race, gender, socioeconomic status, and other intersecting identities that can influence access to resources and opportunities. This may involve conducting equity audits , adopting anti-racist policies and practices, and actively working to dismantle barriers to access and opportunity.

article thumbnail

Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Additionally, follow accessibility guidelines like adding alternative text to images and having proper contrast between text and background colors so that anyone can visit and engage with all of the content on your website.

Map 52
article thumbnail

Integration: The Ultimate Solution for Nonprofit Data Silos

sgEngage

Nonprofit Healthcare Data Integration By aggregating data onto one accessible platform, nonprofit healthcare organizations can deliver better results through strategic growth. Access a full view of patient profiles and avoid missing data. This leads to measurable growth and improved patient results. Improved staff collaboration.