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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). Here are some of the highlights: 1.

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[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

What was the very first social media tool your organization utilized, and when? From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. What social media tools are you currently utilizing? Who maintains your social media campaigns?

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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Who maintains your social media campaigns? Listen first.

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Beth’s Blog, September 2011. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations?

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. Set up your Google/Gmail Account and personal Google+ Profile. . Now, onto setting up your personal profile.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. ” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. not another site I need to pay attention to.”

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Guest Post: Infusing “Social” into Social Justice Organizations

Beth's Blog: How Nonprofits Can Use Social Media

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. As courageous citizens connected with each other to express dissent and organize public actions, social media tools spurred activism and social change in unprecedented ways.

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