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What’s ahead in 2010?

Amy Sample Ward

weeks offline with friends and family for the holidays. My Focus for 2010. This year will, I think, provide some great opportunities to compare, contrast, explore and analyze the differences and nuances of communities defined as: communities of practice. Your Focus for 2010. I’ve just spent a very wonderful 2.5

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

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Three Ingredients for Successful Year-End Fundraising

NetWits

In 2010 an estimated $291 billion was raised. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. Fundraising Facts. Charity Navigator. This is an increase of 3.8% from 2009 when giving was $280.3

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

People who give online are no different from other donors in that most of them expect a relationship— not simply a transaction—with the organization they support. Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Analysis of cumulative online giving (i.e.,

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Said another way – what works offline also works online. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

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Great reads from around the web on May 3rd

Amy Sample Ward

Keep doing the offline stuff for the offline people! The Giving Effect – I love this campaign because it makes participation easy, let's participants feel like they are making a difference but also helping directly, and can be done from anywhere. ' There are two responses I usually give here. .'

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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. Email: No one can deny that email is an effective way to reach donors.

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