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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 144
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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

1) A multi-channel approach to engagement. Multi-Channel Engagement. Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher.

Campaign 253
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Three Ingredients for Successful Year-End Fundraising

NetWits

In 2010 an estimated $291 billion was raised. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. . – Fundraising Facts. Charity Navigator. Charity Navigator.

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

People who give online are no different from other donors in that most of them expect a relationship— not simply a transaction—with the organization they support. Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Analysis of cumulative online giving (i.e.,

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The End of the Beginning of Online Giving

Connection Cafe

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

Online 36
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Top 5 Lessons Learned in 2009: Multi-Channel Engagement

Connection Cafe

I’m connected in different ways to numerous nonprofit organizations. And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Top 5 Lessons Learned in 2009: Multi-Channel Engagement. Author: Emma Zolbrod. Share them here!

Channel 32
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Rock Your Year-End Fundraising

Care2

In 2010 an estimated $291 billion was raised. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. Fundraising Facts. – Charity Navigator. – AFP.