Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 73

Action Report Practice Fundraising 73

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

Database 52

Database Track Donor Management 52

Neon CRM

DECEMBER 6, 2023

First, you’ll learn how to calculate your donor retention rate, and then you’ll uncover some specific steps you can take to keep new donors engaged with your organization in the coming months. The Donor Retention Rate Formula If donor retention is a priority for you, it’s important to know how to calculate and track your donor retention rate.

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Donor Retention Template Widget 98

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. When reporting on these numbers try breaking it down into small digestible chunks of data that are easy to interpret. Total Expenses: $1500.00 / Net Revenue: $3500.00 = Cost of Fundraising: $0.43).

Goal 300

Goal Fundraising Pledge ROI 300

Neon CRM

MAY 31, 2023

It can be difficult to track people who read a direct mail appeal and respond by donating online. The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients.

Statistics 97

Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

Metrics 318

Metrics Digital Marketing Retention 318

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

Track 234

Track Mobile Media Fundraising 234

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 60% share the responsibility with other staff.

email 334

email Marketing Data Digital 334

Nimble AMS

MARCH 10, 2024

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. An online community is a group of people with a shared interest or purpose who choose to connect and communicate virtually. What is an online community?

Community 116

Community Platform Benefit Online 116

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Do you know what social media posts they like or share? If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Track your own data. Do you know what topics people care about?

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements.

Retention 93

Retention Gift Donor Pledge 93

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

Track 186

Track Mobile Media Fundraising 186

sgEngage

SEPTEMBER 25, 2023

While grant funding may not require the continual stewardship efforts and nurturing of traditional donor-led funding, it often presents its own challenges: extensive reporting mandates, a list of requirements to qualify for funding, and the possibility of mission creep to meet those requirements. Adopt a robust fund accounting system.

Grant 91

Grant Process Management Tips 91

sgEngage

FEBRUARY 8, 2024

Or you can track the time it takes you to fill out the form, either with sample data or by trying to collect similar data from your own systems. Do you analyze it, report it, or share it with your stakeholders? Consider anonymizing the comments before you share them to minimize any unintended bias.

Application 88

Application Leadership Grant Philanthropy 88

The MatrixFiles

FEBRUARY 23, 2024

Here are a few statistics that we shared: 27% of Americans say they have not too much or no confidence in scientists to act in the public’s best interest ( Pew Research ) 39% of Americans, a record-high, say they don’t trust the media at all. Many attendees expressed surprise over the trust statistics that we shared.

Associations 130

Associations Industry Government Education 130

Bloomerang

APRIL 17, 2024

As the First Republic Bank reported, 90% of nonprofits are already collecting data ! You may be tracking the number of likes on a Facebook post. Did people like your post, or did they share it? When you record your data, errors are more likely to happen if it is messy or unorganized, and incorrect data will be reported.

Data 99

Data Metrics Measure Goal 99

Byte Technology

DECEMBER 15, 2021

Instead share the largest amount of your budget on SEO and content marketing (blog posts and fresh website content). You should have monthly reporting for ongoing stats that lead direction, but a Strategic Marketing Plan will help you create small manageable goals that correspond to an overall goal (more customers).

Marketing 246

Marketing Analysis ROI Picture 246

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. Mobile grew another nine percent in terms of overall digital share.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

JANUARY 19, 2023

From creating a financial cushion to clearly managing your financial reporting, your finance team can create a strong foundation to help you weather whatever the new year has in store. Tip 1: Plan to meet with your auditor bi-annually or quarterly to share updates. Tip 2: Review your scheduled reports.

Foundation 78

Foundation Build Fund Review 78

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000.

Software 84

Software Free Tools Adobe 84

Nonprofit Tech for Good

APRIL 2, 2023

This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. The tool can draft stewardship emails, create impactful copy for annual reports, and even generate speeches for stewardship events.

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Tools Fundraising Analytics Analysis 361

sgEngage

NOVEMBER 14, 2023

In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. Lack of shared storage, inaccessible files, and the desire to avoid changing existing data platforms all worsen these existing data silo challenges.

Integration 76

Integration Data Nonprofit Platform 76

Nonprofit Tech for Good

FEBRUARY 26, 2024

Data capabilities: Learn what metrics the tool can track, along with reporting functionality. The good news is that the longer the contract, the better the rate. Are there tech-savvy champions within your organization who can pilot new parts of the tool and then share what they find? Will you need to pull in your IT team?

Application 272

Application Marketing Nonprofit Evaluation 272

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%.

email 52

email Rate ROI Social Media 52

Nimble AMS

OCTOBER 17, 2022

Pew Research Center reports that 97% of Americans now own a cell phone, with 80% of respondents texting. Text messages have an average open rate of 98% , compared to the email open rate of 22%. Inspire trust by sharing the story of your campaign as you drive awareness at your event.

Associations 138

Associations Technology Giving Adopt 138

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. However, most nonprofit CRMs share a few standard features to help nonprofits evaluate and act on donor data.

Profile 91

Profile Software Nonprofit Donor 91

AccelEvents

DECEMBER 6, 2021

The global events industry is growing at a rate of more than 20% year over year and a 2021 research report showed that 85% of marketers believe online events and experiences are here to stay. The same report also revealed that almost 60% of marketers’ budgets for online experiences will grow in 2022. Department.

Management 96

Management Virtual Registration Integration 96

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions.

Time 72

Time Metrics Analytics Adopt 72

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. If you’re just getting up and running with ads, check on your Meta Ads Manager Account , a tool to run and report on ads for Facebook and Instagram. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 84

Fundraising America United States Track 84

Neon CRM

MAY 22, 2023

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! And in order to simplify the matching process for donors, it helps to share guidelines and eligibility criteria specific to the individual’s employer.

Gift 97

Gift Results email Metrics 97

Association Analytics

JULY 22, 2021

Even without a complete data set (which is practically unattainable), you can still do things like send renewals, get event registrations, create membership reports and raise funds for your foundation. Set a baseline and keep track of the progress you are making. Probably not. You can even start with data analytics.

Data 169

Data Analytics Associations Registration 169

Forum One

SEPTEMBER 15, 2023

The data isn’t apples-to-apples We knew this going in, but organizations are still having to adjust to learning and setting up new metrics, while data like unique pageviews and bounce rate are gone. There’s very little “out-of-the-box” Universal Analytics was designed to be useful immediately, providing over 30 pre-made reports.

Analytics 75

Analytics Museum University Google 75

Bloomerang

OCTOBER 16, 2023

Here are 3 rules for reporting impact Be warm, heartfelt, and sentimental. First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!)

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Gift Script Phone Voice 99

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. For example, a nonprofit offering services to the formerly incarcerated may analyze recidivism rates and tweak its programs to offer improved counseling and intervention solutions.

Statistics 52

Statistics Stats Program Management 52

Bloomerang

JULY 7, 2022

To do so, we recommend sharing the extensive research on the effectiveness of this fundraising strategy. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Going back to response rates, those can vary based on a number of factors inside and outside of your control.

Mail 107

Mail Retention Practice Donor 107

Qgiv

MARCH 14, 2023

Many organizations use disparate systems, CRM, online giving, volunteer management, email marketing, wealth screening, website tracking, the list goes on. If those systems don’t communicate, or place data into the same data warehouse, your organization can’t track donor/constituent engagement and behavior.

Challenge 98

Challenge Retention Nonprofit Tennessee 98

Bloomerang

APRIL 12, 2022

You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM , donor database, donor software, and donor tracking software. This feature appears in each donor’s profile and rates their engagement from “cold” to “on fire!” Generosity score. Fundraising metrics.

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Software Management Donor Guide 98