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6 Steps to Get the Press to Tell Your Story

NonProfit Hub

Almost all media now feature feel-good stories about people and organizations that do good. Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your story: 1. Tell a riveting story. Start small.

Press 68
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11 Tips for Making Nonprofit Press Releases Social and Shareable

Nonprofit Tech for Good

Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. Almost every communication medium out there has been impacted by the rise of social and mobile media, but not press releases.

Press 278
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Fundraising & Public Relations: What’s the Connection?

The Fundraising Authority

Simply put, “public relations,” or “PR,” encompasses all the activities your organization does to get press coverage for your work. Smart non-profits have started to realize that a strong PR effort, and good press coverage, can lead to increased fundraising. Good press coverage is a great way to find new prospects.

Public 220
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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success.

ROI 67
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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

News articles on your website can serve the same function as blog posts on your website provided they are dated and written like a blog post, not a press release. Most blogs are no longer written in the first person and serve more to tell the stories and news commentary of a nonprofit, rather than the opinions of its leadership.

Practice 352
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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

With click-to-call functionality, advocates simply press a button to be connected to one or multiple elected officials—all you need to do is provide the talking points so that they’ll feel confident in their message. Visual and auditory elements make a story stronger by engaging the senses.

Advocacy 222
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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

Even though you won’t be networking in person, with online fundraising tools, you can still share success stories, celebrate your donors, energize your audience, and stay on brand the same way you would at an event that’d cost big bucks to put on. The best thing about incorporating video in your strategy is that no special skills are needed.

Ideas 357