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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. Website Traffic.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

The team likes to take advantage of every opportunity to ask members questions, from polls, to website forms, and longer annual surveys conducted through Survey Monkey. For IAEE, it’s important to keep a pulse on what members are asking and saying about the association’s products and services.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

If you track current events, Sharon advised, you are aware of the erosion of public confidence across a spectrum of institutions. Sharon notes that 50-year longitudinal studies from Gallop Poll, NORC’s General Social Survey, Harris Poll, and Edelman Barometer, find that trust in public institutions and their leaders has declined steadily.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. Sending email newsletters with an attachment is an absolute worst practice that is common with BCC email campaigns. 2) 37% regularly delete unengaged email subscribers.

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The Phantom Pollbooth

NetWits

Maybe not with polls and surveys, but they are voting with their actions. You can track this to give them more of what they want and cut down the clutter of things they don’t need. People are voting on your website every day.

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Twitter for Nonprofits in 2018: Rebirth or Retire?

Beth's Blog: How Nonprofits Can Use Social Media

Twitter Polls: Twitter Polls , the ability to do a flash survey, have been integrated with Tweets for some time. Here’s an example of how AskACurator used polls. Twitter polls are limited to four answer options and have a lifespan of a week. Here’s an example of using Moments from a Museum.

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Using Social Media to Engage and Recruit Volunteers

Volunteer Hub

Ask your community of volunteers for feedback via polls. Track Results It is impossible to optimize your volunteer recruitment strategy on social media if you are not tracking the results of your campaign. allow them to feel involved) Engage with daily comments and posts. Invite your followers to share your content.