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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Finding the right mix of these elements is often done via a practice known as A/B testing.

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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

To answer these questions and put experts’ advice to the test, I decided to ask my peers. Adding Gen Z’s perspective to the picture To put today’s expert advice to the test, we created a short survey that asked Gen Z about their use of social media as it relates to philanthropy. Here are the top takeaways. Invest in Instagram.

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform. QA and user flow testing Interns can walk through the main user flows of your website and note where there is confusion. Many eyes make for light work.

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A Complete Guide to Strategic Web Design for Nonprofits

NetWits

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Create Personas and outline tasks: Create a sample person that represents each audience group you serve. Remember, your website is not just a pretty picture.

Design 247
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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

View more presentations from Amy Sample Ward. Events – people that attended an event are more likely to care about follow up than the rest of your list so be sure you track who came so you can share pictures, details or next steps. Email Campaigns: Know Your Audience and Get Results. Highlights.

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3 Ways to Integrate Impact Management Practices in Your Organization

Saleforce Nonprofit

It was more effective and equally appropriate to right-size an assessment with a survey from a statistically significant number of respondents. How do I know I’m doing it right? What does it look like when you are collecting the right impact data, and making program decisions based on this data?

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Nonprofits: Keep Calm and Mobile Friendly

Beth's Blog: How Nonprofits Can Use Social Media

Click to Test Your Web Site Now. You can test your web site here and find out if you passed the test and if you flunked it, there is some advice on what and how to fix it. My blog passed the test! Test the site. Is your web site mobile friendly? My colleague Amy Gahran, a mobile expert, has an analysis here.

Mobile 50