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Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

I posted the above photo on my Facebook page , primarily to test how different content sparks interaction on my own Facebook page. But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media.

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Social media posts and account maintenance We’ve noted that organizations should guard their voice online. QA and user flow testing Interns can walk through the main user flows of your website and note where there is confusion. Organize that neglected online/offline space Every organization has that room that has become a disaster.

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How to Upgrade Nonprofit Donors Using Suggested Donations

Bloomerang

Then they reversed this order for the test. Nick Ellinger of Donor Voice is a guru on this type and he suggests the following as a guideline: For current low/mid-level donors – Set suggested donations at 1x, 1.5x, and 2x their average amount, and offer an “other” option. Arranging options from high to low yielded a 15.7%

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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. Ensure all of your marketing materials reflect your organization’s brand by incorporating your logo, fonts, colors, and tone of voice. Conduct A/B testing. 10 steps to plan a successful year-end giving campaign.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Offline and Direct Mail – be sure to segment your list by folks who would have just received something from you in the mail, some times it works to do messages in tandem, and some times it just doesn’t. Tips for testing your messages: From field – do your messages currently come from “Your Organization&# ?

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5 Ways to Effectively Use Your CRM

Everyaction

Utilize A/B testing for more impactful emails. Your digital tools should allow you to run A/B tests on email subject lines, to experiment with different options and prove what your supporters care most about. EveryAction’s multivariate testing suite enables A-J testing of up to 10 options.

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Nonprofits in the Autonomous World: Will the Bots Take Over?

Beth's Blog: How Nonprofits Can Use Social Media

Bots needs to be designed increase engagement, support and inspire offline action. You also need to think about its voice and tone and how it can be relevant and engaging to your target audience. And that brings us to the another task, testing and iteration. Bots could help protect the privacy and safety of activists.

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