Interview: SXSW4Japan Raises over $120,000 #sxswcares
Amy Sample Ward
APRIL 7, 2011
SXSWcares , co-branded as SXSW4Japan, was a campaign that rallied the SXSW community to raise awareness and harness support for disaster relief. In the end, it raised over $120,000 from 1500+ donors. Meanwhile, bloggers Leigh Duncan and Deb Ng were starting a grassroots effort to raise awareness and support for the Japan disaster too.
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