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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

Museum 96
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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages. Black Country Living Museum TikTok.

Museum 95
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VolunteerHub Helps Holocaust Museum Houston Increase Volunteers by 478%

Volunteer Hub

Holocaust Museum Houston needed a volunteer management solution to help them recruit, engage, and manage volunteers, following expansion. Opened in 1996, Holocaust Museum Houston has become a valuable resource for community residents and people around the world. Expansion led to an increased need for volunteers and software.

Houston 98
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MuseWeb 2021: Amplifying the Museum Experience

Forum One

We are very excited to connect with the amazing people who work hard to amplify the online museum experience at this year’s virtual MuseWeb 2021 conference in April. Conversational Marketing: Can Chatbots Increase Engagement with Your Museum? Read the full description. Speaker : Christine Perlick , Senior Account Manager, Forum One.

Museum 63
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Doing Museum Work: Your Thoughts

Museum 2.0

This month, we're thinking about the way we do work in museums. As someone texted me recently, Art History grad school didn't teach us anything about working with others in museums. Sharing articles that work is a great reason to stay on Museum Twitter by the way. (I walking meetings to open up our lungs and our thinking).

Museum 67
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Q&A with sgLEADERS: H. Beecher Hicks, III, National Museum of African American Music

sgEngage

Beecher Hicks III, President & CEO of the National Museum of African American Music (NMAAM) in Nashville, TN. NMAAM is the only museum dedicated to preserving and celebrating the many music genres created, influenced, and inspired by African Americans. Even though the museum is now open, the Museum Without Walls will continue.

Music 53
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Opening Up Museums: My TEDxSantaCruz Talk

Museum 2.0

The theme of TEDxSantaCruz was "Open." It gave me a chance to really think about how we have been opening up our museum and what it means for our community. Museums can be incredible catalysts for social change. The first way we open up is by inviting active participation. But they're not there yet.

Museum 55