Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Metrics Social Media Strategy RSS 81

Connection Cafe

OCTOBER 24, 2017

The study takes a deep dive into the metrics, statistics, and trends of four different peer-to-peer fundraising event types: cycling, endurance, 5Ks and walks. Use the metrics we share as a starting point to set goals and shape your fundraising strategy. Canadian vs. American fundraising stats and more! Email performance.

Fundraising 33

Fundraising Stats United States Change 33

Connection Cafe

APRIL 26, 2018

Here are some key stats that recap the impact to the higher ed sector: Online giving grew 13.2% In this engaging webinar , Sue and James provided their unique perspectives on the reasons driving these new trends around online giving, #GivingTuesday, and more. in 2017 compared to 2016. What’s Next?

Education 23

Education Trend Conversation Giving 23

Care2

MARCH 22, 2011

Nonprofits need to pay special attention to this stat. These stats are not surprising and show how many more people on nonprofit’s list are willing to take some sort of action on behalf of your organization, but they require a much deeper level of nurturing and engagement to turn them into donors. Why is that?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Stats, stats, stats …. Facebook Pages give you stats!! You may be thinking “why do stats matter?”. As I discussed in a recent post (see 4 Keys to Building a Successful Nonprofit Web Site ) stats are key to helping you improve your web site or in this case your Facebook page. Awesome, I know.

Facebook 97

Facebook Stats Los Angeles Tips 97

Connection Cafe

APRIL 24, 2014

So I broke down and purchased a FitBit and as a metrics geek, I have to say I love it! So why not think of your event metrics as your own personal P2P FitBit? So what metrics should you check out to monitor the health of your peer-to-peer fundraising event? So here is another metric to put in your own fundraising rucksack.

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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Social Media Media Avatar Organization 225

Care2

APRIL 18, 2011

That said - they are still useful as part of your metrics and tracking. Allows you to see engagement trends over time. You should be reviewing these stats at least once a month. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate.

Social Media 65

Social Media Measure Tools Media 65

Care2

MARCH 9, 2013

A lot of organizations focus more of their engagement efforts on Facebook than Twitter. I think this is because organizations feel limited by the 145 character tweet length. Plus it can be a noisy space.

Twitter 76

Twitter Japan Stats Statistics 76

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Some maybe surprised by this stat given how prevalent mobile is today. Can’t wait to get your hands on the data? of its email list size.

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Benchmark Advocacy Stats Mobile 72

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. The holy grail metrics is missing? In the menatime, here's a few twitter stat tools from Brian Solis's awesome list. Twitt(url)y.

Donation 50

Donation Tanzania Organization Stats 50

Care2

MARCH 3, 2011

Nonprofit campaigners have a gazillion tools to choose from that they can use for online outreach, social media, measuring metrics, updating their website, and much more. But are most of them useful to you? Are they efficient? Do they pull the data you need to run a better campaign and engage your activists and donors?

Tools 59

Tools Community Stats Metrics 59

Care2

AUGUST 22, 2013

Produce a monthly website and online engagement report of key metrics. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Nonprofit Online Advertising Online Advocacy Online Fundraising Online Marketing Social Networking Technology Trends Web 2.0

Online 71

Online Tips Calendar Test 71

Amy Sample Ward

SEPTEMBER 20, 2010

Watch for long-term trends, not just what is popular that week or month. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! There are stats built into the tool for the number of clicks and so on, but if you are measuring site traffic already it shouldn’t be new that regard.

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Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

If you been following this thread, I was prompted to explore blog metrics in this post after reading what Avinash Kaushik had to day on the topic : The blog metrics he identified were: Raw Author Contribution (posts & words in post). Chris Blow writes a blog called Unthinkingly. Unique Blog Readers (content consumption ???

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RSS Typepad Files Feeds 50

Care2

JUNE 18, 2011

As you read that stat, you’re probably saying to yourself "wow, that’s impressive. And while it maybe true that your organization needs a better Facebook strategy, it’s also important that you dig a little deeper into social media stats. Internet population each month.".

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Social Media Media Social Stats 78

Connection Cafe

JULY 22, 2013

If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? Research Questions.

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Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Several reported difficulty in getting Google to show up-to-date stats, while others noted a very occasional loss in historic stats for an entire site. Let's define these: Visits.

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Screencast Analytics Measure Web 50

Care2

SEPTEMBER 10, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) a) Build or buy. b) Ask around.

Video 28

Video Interview Social Media Online 28

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Philip King: ROI or cost of funds raised.

Social Media 34

Social Media Trend Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

Allan Benamer and Holly Ross debate transparency and publishing web stats numbers. Michelle Murrain weighs in with a thought provoking post, " What Do Web Stats Mean, Anyway? " I think web stats are useful when we are using them measure our outcomes. He suggests starting with the context here and then read his article.

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Open Source Nptech Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? s linking to you -referring URLs in stats program -google rss alerts (can be set to daily, as it happens, etc.) ??? to quantify exposure Time spent on page & Vote count from poll program ??? google syntax to show you who???s

Case Study 50

Case Study ROI Social Media Contest 50

Connection Cafe

APRIL 1, 2016

50 Fascinating Philanthropy Stats. The 50 Fascinating Philanthropy Stats is the central hub for need-to-know statistics on charitable giving, online fundraising, donor characteristics, and more. billion in total fundraising and $2.2 Special features this year include Canadian giving, #GivingTuesday, and mobile giving.

Professional 20

Professional Causes NGO News 20

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site. The description: "Rants and raves on the latest trends in the world of museum informatics and technology. More at TechCrunch and Technology in the Arts Blog. Another theme of web2.o on Facebook.

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Arts Social Media Examples Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. I'm more interested right now in applying the metrics to program improvement. " and "What is the general trend?

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Metrics Action RSS Feeds 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. But the stats. Word Press users can use General Stats plugin. He did and gave me permission to blog!

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2012

You might also want to spend some time doing a little research on site and browse some of the pinterest stat sites. And while there is some bogus stats that attempts to give you a dollar amount per pin, the site does generate some useful data for you. Repinly is a site that analyzes Pinterest users and content.

Tools 105

Tools Tips Resource Stats 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati Metrics 50

Connection Cafe

DECEMBER 5, 2016

With solid reporting practices in place, fundraising organizations can conduct regular and rigorous financial analysis around their efforts – from overall performance trends to specific appeals – and determine if those efforts are meeting their expectations. Robust Budgeting Capabilities.

Software 20

Software Grant Nonprofit Fund 20

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Three Guesses , Claire Axelrad tries to make sense of the downward trend and offer up some guidance as to how nonprofits can begin responding. Infographics.

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Story Nonprofit Social Media Content 54

Bloomerang

JULY 23, 2021

Let’s finance the whole thing, and let’s do it every year because when stats show that over 91% of nonprofits never reached $5 million, that’s a bonkers stat to me because who did we need most these last 18 months, right? So when we always lean into the data and metrics and. We have to remember this.

Money 107

Money Video Fundraising Gift 107

Bloomerang

NOVEMBER 13, 2021

We need to know what metrics we need to be tracking. Sample metrics. ” You can use those wow factor stats, like I shared through Charity Water, you can share the power of your dollar, like I just showed you through the filter and the spay-and-neuter grant. Hopefully, that helps a little bit.

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Report Measure Impact Process 79