How are you using metrics, benchmarks, and experiments to improve your Facebook presence?
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2010
To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The Facebook Insights tool lets you see trends Fan acquisition and subscription. Here are some metrics that I use to harvest insights on those questions. Tags: facebook metrics.
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