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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 2) Conversion Rates. 1) Traffic.

Metrics 301
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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. To encourage you to download and read the full report , we are sharing a few highlights we think you will find particularly compelling. Unsubscribe rates did not change much.

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Website metrics. Conversion rate (e.g.,

Metrics 73
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How to Craft a 2022 Fundraising Strategy for Your Nonprofit

Nonprofit Tech for Good

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Crowdfunding.

Strategy 256
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. It’s no secret that growing membership is hard. What’s slowing these association’s down?

Create 169
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How to Drive High Donor Retention Rates with Text Messaging

Achieve

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. The answer is with a strong text messaging strategy. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 126