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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. Can a commercial product provide the tools you need? Implementing a new software solution is a huge project. Or do you need something custom to meet your business objectives?

Software 321
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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52
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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

Far from just an email-blasting tool, modern marketing tools handle everything from scoring leads to posting on social media to sending text messages. These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. Will you need to pull in your IT team?

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Even if you’re using technology tools, the human touch is an invaluable tool.

Create 169
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Level Up Your Marketing with Analytics

Association Analytics

Let’s start by identifying the best channels and tools to maximize your campaigns. There are many marketing technology tools that can help you measure success. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best.

Analytics 169
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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. How can these tools help you track meaningful data?

Analytics 107
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Be mindful not to overweigh activities that have limited opportunities for participation (i.e. Start discussing what metrics will help you make overarching decisions. What metrics might be used to support creating new programs? Discuss which engagement metrics to include in executive/board reports.

Analytics 169