Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. A breakdown of the engagement and site visit stats are below.

Hurricane 97

Hurricane Measure Social Media Pledge 97

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Tags: facebook metrics. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Roundtree

DECEMBER 8, 2022

Mission + Metrics (2-4 pages). Share key impact metrics. How many different outcomes can be measured? . Include at least one picture and one key stat with each program. . Conclude it with gratitude for their generosity. . Remind donors why you exist. State your mission and then get to the heart of your impact.

Report 52

Report Create Metrics Nonprofit 52

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. That said - they are still useful as part of your metrics and tracking.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” More new stats include, “Friends of Fans” and “Total Reach.”

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2007

I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums.

Metrics 50

Metrics Museum Technorati Influence 50

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

NetWits

JULY 10, 2012

link] and measure your sharing effectiveness. You’ll even get real-time click stats! 4) Measure and Analyze - Google Analytics. You’ll have real web metrics to back up your work. First, set up a bit.ly This will allow you to shorten your URLs (e.g. Next, set up a Seesmic account. Google Analytics is free.

Social Media 251

Social Media Media Social Slides 251

Care2

MARCH 22, 2011

Key Benchmarks: How Did Your Nonprofit Measure Up ? Nonprofits need to pay special attention to this stat. Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising. Why is that?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Stats, stats, stats …. Facebook Pages give you stats!! You may be thinking “why do stats matter?”. As I discussed in a recent post (see 4 Keys to Building a Successful Nonprofit Web Site ) stats are key to helping you improve your web site or in this case your Facebook page. What is measured you ask? .

Facebook 97

Facebook Stats Los Angeles Tips 97

Everyaction

JANUARY 16, 2018

From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. All you have to do is click drag, and drop the metrics you’re measuring. But it doesn’t have to be. Each user can create their own dashboard to see the data that interests them!

Report 56

Report Data Tools Stats 56

AFP Blog

MARCH 4, 2010

Mobile Social Networking Usage Soars [STATS]: "Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.".

Stats 20

Stats Social Network Mobile Network 20

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics). Number of followers has become a benchmark stat like the number of hits on our web pages used to be. Do you collect metrics to impress your boss or ones that truly help you improve?

Benchmark 95

Benchmark Network Learning API 95

Care2

MARCH 3, 2011

Nonprofit campaigners have a gazillion tools to choose from that they can use for online outreach, social media, measuring metrics, updating their website, and much more. But are most of them useful to you? Are they efficient? Do they pull the data you need to run a better campaign and engage your activists and donors?

Tools 59

Tools Community Stats Metrics 59

DNL OmniMedia

FEBRUARY 11, 2021

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. How do we know this?

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Nimble AMS

JULY 3, 2019

Customer lifetime value (CLV) is one of the key stats likely to be tracked as part of a customer experience program. CLV is a measure of how valuable a customer is to your organization with an unlimited time span as opposed to just the first purchase.

Amazon 60

Amazon Experiment Giving Method 60

Connection Cafe

MAY 9, 2013

Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. How Do I Use Metrics with My Event? Too often we equate effort with value. Doing things with progress.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. All the metrics you collect, ask the So What? Possible Working Titles: 1. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2010

I loved this post from Devon Smith analyzing the metrics and reaping insights from her post on The Networked nonprofit. I learned about some new techniques for measuring blog stats and Twitter. So, go read her post now.

Network 92

Network Oakland San Francisco Photo 92

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. The holy grail metrics is missing? In the menatime, here's a few twitter stat tools from Brian Solis's awesome list. Does it exist?

Donation 50

Donation Tanzania Organization Stats 50

NTEN

MAY 13, 2010

social media stats you consider most important to track. Beth Kanter had a great post a couple of weeks ago about the variety of social media metrics she puzzles over. Allyson Kapin wrote another piece you should read about measuring your impact on Twitter. Maybe social media metrics are a little like horseshoes.

Social Media 52

Social Media Stats Metrics Summary 52

Connection Cafe

JULY 12, 2013

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. Once the dollars are in the bank, learn how to measure your overall metrics in How to Get Started Using Event Metrics for Fundraising Success.

Online 38

Online Fundraising Metrics Benchmark 38

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it measurable?

Report 79

Report Measure Impact Process 79

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Flickr photo from Wesley Fryer Stephen Downes points to this post by Wesley Fryer, " Feedburner Stats Drop After Google Account Merge" I haven't yet merged my account and all of sudden my counts dropped 1,400 subscribers. At e-metrics, someone told me it had to do with them dropping counts from different news readers.

RSS 50

RSS Stats Adwords Feeds 50

Connection Cafe

JULY 17, 2013

The first metric that we need to rethink is measuring success based on the percentage of participants we’re converting into fundraisers. So, guess what… despite all our best efforts we’re not moving this massive metric boulder. As always, I’m obsessed with data. But, I believe it’s time to rethink how we’re looking at data.

Time 36

Time Fundraising Chart Stats 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

If you been following this thread, I was prompted to explore blog metrics in this post after reading what Avinash Kaushik had to day on the topic : The blog metrics he identified were: Raw Author Contribution (posts & words in post). Conversation Rate (measuring success in a social medium). Technorati ??? Authority???

RSS 50

RSS Typepad Files Feeds 50

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? If we set up Goals, reviewing them post-launch is another great success metric. Methodology. Research Questions.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2007

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. That the old metrics aren't working. This is the same conversation that is happening around web metrics versus blog metrics. We need metrics! Not only those that apply metrics but need to rethink them.

Game 50

Game Change Metrics Learning Environment 50

Connection Cafe

OCTOBER 6, 2013

Here Are This Week’s Nonprofit Highlights: Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. It’s important that you begin paying attention to the stats. If you’re not appropriately monitoring performance, how can you gauge success?

Profile 38

Profile Blackbaud Stats Nonprofit 38

NetWits

DECEMBER 21, 2010

Are you measuring the right social media metrics or do you have your head in the sand? And to set objectives that you can measure when your done. So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers.

Metrics 247

Metrics Social Media Track Profit 247