Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. You should be reviewing these stats at least once a month.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Tags: facebook metrics. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

NetWits

JULY 10, 2012

link] and measure your sharing effectiveness. You’ll even get real-time click stats! 4) Measure and Analyze - Google Analytics. Set it up on your website and blog so that you can track your efforts. Once you’ve got the basic setup done look into using Google Analytics to track campaigns.

Social Media 251

Social Media Media Social Slides 251

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” More new stats include, “Friends of Fans” and “Total Reach.”

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Everyaction

JANUARY 16, 2018

If you’re a nonprofit professional you know what it’s like to drown in excel spreadsheets tracking your supporters, donations, major gifts prospects, and almost anything else. From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard.

Report 56

Report Data Tools Stats 56

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

DNL OmniMedia

FEBRUARY 11, 2021

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. How do we know this? Focused Prospecting.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics). Number of followers has become a benchmark stat like the number of hits on our web pages used to be. Do you collect metrics to impress your boss or ones that truly help you improve?

Benchmark 95

Benchmark Network Learning API 95

Care2

MARCH 3, 2011

Nonprofit campaigners have a gazillion tools to choose from that they can use for online outreach, social media, measuring metrics, updating their website, and much more. But are most of them useful to you? Are they efficient? Do they pull the data you need to run a better campaign and engage your activists and donors?

Tools 59

Tools Community Stats Metrics 59

Nimble AMS

JULY 3, 2019

Customer lifetime value (CLV) is one of the key stats likely to be tracked as part of a customer experience program. CLV is a measure of how valuable a customer is to your organization with an unlimited time span as opposed to just the first purchase.

Amazon 60

Amazon Experiment Giving Method 60

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Possible Working Titles: 1. Analytics This! Zen and the Art of Web Analytics. What is the visual metaphor? Pilot's dashboard ?

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Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. The holy grail metrics is missing? Velocity and fluence and it's darn hard to track those. , a question asked by the Give and Take blog.

Donation 50

Donation Tanzania Organization Stats 50

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” We’ve got some tools, questions to ask, and things like that when you’re looking at data-tracking systems.

Report 78

Report Measure Impact Process 78

NetWits

DECEMBER 21, 2010

Are you measuring the right social media metrics or do you have your head in the sand? And to set objectives that you can measure when your done. So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers.

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Metrics Social Media Track Profit 247

NTEN

MAY 13, 2010

social media stats you consider most important to track. Beth Kanter had a great post a couple of weeks ago about the variety of social media metrics she puzzles over. Allyson Kapin wrote another piece you should read about measuring your impact on Twitter. Maybe social media metrics are a little like horseshoes.

Social Media 52

Social Media Stats Metrics Summary 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Flickr photo from Wesley Fryer Stephen Downes points to this post by Wesley Fryer, " Feedburner Stats Drop After Google Account Merge" I haven't yet merged my account and all of sudden my counts dropped 1,400 subscribers. At e-metrics, someone told me it had to do with them dropping counts from different news readers.

RSS 50

RSS Stats Adwords Feeds 50

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates.

Social Media 122

Social Media Track Conversation Media 122

Connection Cafe

JULY 12, 2013

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. Many peer-to-peer fundraising solutions offer a way for the development team to track the usage of online tools by their participants.

Online 38

Online Fundraising Metrics Benchmark 38

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

Analytics 50

Analytics Web Metrics ROI 50

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. To establish benchmarks for measuring success of our design efforts. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? Methodology.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

If you been following this thread, I was prompted to explore blog metrics in this post after reading what Avinash Kaushik had to day on the topic : The blog metrics he identified were: Raw Author Contribution (posts & words in post). Conversation Rate (measuring success in a social medium). Technorati ??? Authority???

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RSS Typepad Files Feeds 50

Connection Cafe

APRIL 26, 2018

Here are some key stats that recap the impact to the higher ed sector: Online giving grew 13.2% James Wiley: What is critical about #GivingTuesday are the additional metrics outside of how much money institutions raise. in 2017 compared to 2016.

Education 23

Education Trend Conversation Giving 23

Connection Cafe

OCTOBER 6, 2013

Here Are This Week’s Nonprofit Highlights: Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. It’s important that you begin paying attention to the stats. Do you have a CRM that makes tracking relationships and supporter interactions possible?

Profile 38

Profile Blackbaud Stats Nonprofit 38

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? to quantify ROI Page views from our stats program & Video view count from youtube ??? to quantify engagement PROCESS / STRATEGY Measuring buzz -link love ??? use a vanity URL.

Case Study 50

Case Study ROI Social Media Contest 50

Connection Cafe

APRIL 1, 2016

50 Fascinating Philanthropy Stats. The 50 Fascinating Philanthropy Stats is the central hub for need-to-know statistics on charitable giving, online fundraising, donor characteristics, and more. billion in total fundraising and $2.2 Special features this year include Canadian giving, #GivingTuesday, and mobile giving.

Professional 20

Professional Causes NGO News 20

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

Allan Benamer and Holly Ross debate transparency and publishing web stats numbers. Michelle Murrain weighs in with a thought provoking post, " What Do Web Stats Mean, Anyway? " I think web stats are useful when we are using them measure our outcomes. Are Web statistics a matter of transparency.

Open Source 50

Open Source Nptech Summary Tag 50

CauseVox

JUNE 1, 2021

It’s easy to get bogged down by stats so make it relatable by designating an individual as the focal point and adding a personal, heartfelt narrative. Check out how Neverthirst used CauseVox to make their Workout for Water campaign their own: Tip: If you want to share or track your campaign across social media, try incorporating a hashtag.

Websites 52

Websites Fundraising Site Create 52

Care2

SEPTEMBER 10, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: How can nonprofits define and measure success with an online video?

Video 28

Video Interview Social Media Online 28

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? When setting your own goal, use the SMART principles approach, making sure it’s Specific, Measurable, Attainable, Relevant, and Timely. And make sure you track results on both ends.). Will the money be used much further down the road? Be specific.

Guide 73

Guide Giving Campaign Social Media 73

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. But the stats. Conversation Rate (measuring success in a social medium). Only 40% of the direct.

Measure 50

Measure Social Media Tools Technorati 50

Care2

APRIL 6, 2014

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. Looking for a report that combines your Google Analytics stats in a visual format?

Analytics 71

Analytics Track Metrics Tools 71

Nonprofits Source

MARCH 21, 2018

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. Admittedly most tools are a waste of time and money, however, we’ve managed to track down a few exceptions to this rule and provide a brief overview of how nonprofits can leverage them to get results.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati Metrics 50

Care2

JULY 10, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The best measure a lot (but not too much). Dont just fire out the same blast email to everyone.

Social Media 34

Social Media Trend Advocacy Online 34