Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. 2. Don’t Be A Zoombie Repeating the Mistakes of the Past.

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Measure Data Facilitation Teen 98

Media Cause

NOVEMBER 5, 2021

Where Universal Analytics only provided metrics such as time on site, bounce rate and pages per visit as standard engagement metrics, GA4 takes a more intelligent approach. In GA4’s standard reports, sampling has been eliminated and the data being collected is now unlimited. The biggest difference is how data is being measured.

Analytics 52

Analytics Google Story Metrics 52

sgEngage

JANUARY 17, 2023

Work with the finance team and other stakeholders to ensure that your goals are SMART (Specific, Measurable, Attainable, Realistic, and Time Bound). Establish the metrics that will determine which elements work, and which offer opportunities for improvement. Step 2: Identify specific, realistic goals. Goals may be dollar-based—e.g.,

Gift 52

Gift Develop Measure Reflection 52

Get Fully Funded

MAY 9, 2022

How are you measuring your success? What can you do to improve the metrics that matter? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan.

Marketing 69

Marketing Guide Metrics Nonprofit 69

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Tags: facebook metrics. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Candid

FEBRUARY 9, 2023

i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline. While not a representative sample of institutional funders, it’s one of best avenues for detailed exploration and benchmarking of salaries.

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Ratio Survey Sample Report 106

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The survey fundings are based on a sample nonprofit CEOs whose organizations are receiving funding from foundations giving at least $5 million annually in grants called the “Nonprofit Voice,” with 170 respondents answering the questions on this survey.

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Data Measure Sample Seattle 111

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. KD gave an awesome presentation taking us through the “7 Steps of Measurement” that she has adapted for nonprofits.

Data 100

Data Change Boston Literacy 100

sgEngage

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. A Sampling of the Data from the Blackbaud Peer-to-Peer Fundraising Study. You’ll also find: Analysis and breakdowns of each P2P category to see how your specific campaign measures up.

Blackbaud 65

Blackbaud Studies Fundraising Registration 65

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d love to see a survey of nonprofit measurement practice that quantifies this. It is a look at measurement and learning practices when social media is in the mix. Does not know where to start. Often overwhelmed.

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Results Data Charlotte Measure 95

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Author: Jordan Viator.

ROI 51

ROI Social Media Measure Metrics 51

NetWits

AUGUST 23, 2011

Include a sample email and talk about the impact of gifts ( Did you know just raising $25 can provide sick kids with a toy this holiday?). Measuring Success. To close out I’d like to leave you with a simple way to measure success. Go back in history and grab the below metrics for each of you events: Total number of participants.

Raise 209

Raise Money Fundraising Social Media 209

Connection Cafe

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. A Sampling of the Data from the Blackbaud Peer-to-Peer Fundraising Study. You’ll also find: Analysis and breakdowns of each P2P category to see how your specific campaign measures up.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

sgEngage

OCTOBER 4, 2022

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. As a nonprofit organization, your mission statement is your guiding light. Chances are that each member of your staff and board knows your mission by heart. But what about your value proposition?

Data 67

Data Test Blackbaud Donor 67

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

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ROI Case Study Metrics Student 135

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

How can we set an accurate, measurable goal for a Giving Day if it is our first one? If this is your first Giving Day, keep it simple and pick the right metric. (See See this for Giving Day metrics to track your goals.). Here is a Sample Six-Month Planning Timeline to help you get started.

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Hosting Foundation Question Giving 94

Care2

JUNE 18, 2013

They stated that donors should not measure a charity’s performance based on overhead expenses. This is a topic that Amy Sample Ward and I also discuss in our book Social Change Anytime Everywhere in the chapter on Disrupting the Nonprofit Sector. Marketing Research Metrics Nonprofit Trends nptech'

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Evaluation Charity Ratio Rate 77

Everyaction

JANUARY 16, 2018

As you can see from the sample report above, a Moves Management report shows you everything from who is soliciting the gift to the status of the ask to the campaign it’s under. All you have to do is click drag, and drop the metrics you’re measuring. We love how this feature allows you to sort your major gifts by status.

Report 56

Report Data Tools Stats 56

Amy Sample Ward

OCTOBER 24, 2012

Topic : Strong Connections: Linking Strategy, Goals and Metrics. Measuring the ROI of these new tools can be tricky for many organizations, especially those not yet measuring the ROI of their other technology tools and investments.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it measurable?

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Report Measure Impact Process 78

NTEN

AUGUST 10, 2011

Thanks to the eBenchmarks research series NTEN has partnered with M+R Strategic Services to create, you can now impress your boss and colleagues with your knowledge of not only how to calculate your organization's fan page churn but also what kinds of goals you might want to set for your Facebook strategy around this metric.

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Rate Facebook Chart Metrics 95

Amy Sample Ward

MARCH 14, 2010

View more presentations from Amy Sample Ward. Measuring success of social media in your work can be a tricky thing to do, especially as we all explore and experiment with the tools every day and many tools and processes are still very new. (We’ll put up more notes after the session, too!). Crowdsourcing for Social Change.

Community 207

Community Case Study Haiti Social Media 207

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics.

Social Media 50

Social Media Reflection Media ROI 50

Amy Sample Ward

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. What do you measure every day, week, month, year? Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign.

Campaign 114

Campaign Design Impact Metrics 114

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Bloomerang

JULY 5, 2021

Ready to adopt a more human donor loyalty philosophy and wrap it into a written strategic plan that holds people accountable for seeing it through and measuring success? Establish clear success metrics. To ensure you’re meeting your objectives, measure customer satisfaction. Action Steps to Increase Donor Loyalty.

Donor 141

Donor Strategy Retention Relationship 141

CauseVox

APRIL 29, 2021

The downloadable spreadsheet includes a sample, along with a blank template for you to use for your own plan. Your fundraising goals, or “micro-goals,” should be SMART goals – specific, measurable, actionable, realistic and time bound. Download your fundraising calendar + goals template below: Sample Fundraising Calendar.

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Calendar Template Guide Fundraising 98

Care2

APRIL 13, 2010

It’s also important to ensure sample sizes will give statistically significant results. Rule #3: The smaller the metric you are measuring, the bigger sample you are going to need. Rule #4: If your response rates are VERY different, then you can get away with a smaller sample size!

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Conference Sample Technology NTC 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

See a sample of what the stats look like here. What is measured you ask? . Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. The goal of the metric is to provide an updated snapshot into how fans are engaging with your Page’s content.

Facebook 97

Facebook Stats Los Angeles Tips 97

Forum One

MAY 4, 2010

Their report covers a lot of e-marketing campaign metrics, and attempts to really break down the differences between active subscribers of a campaign vs. users who do not take such an active role in terms of participating (e.g. Which such a small sample, it's not clear that the findings are generalizable to other organizations.

Benchmark 50

Benchmark Convio Trend Statistics 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Here's the list: Amy Sample Ward, Building Blocks of Social Media. I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Amy Sample Ward lays out a 5 things to think about before you get into the execution of a social media strategy for the first time. Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Good for you! Great work.

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Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Return on Investment (ROI) was created in the 1920s as a financial measure developed by DuPont and used by Alfred Sloan to make General Motors manageable. What it also illustrates is that, originally, ROI was a measure of return on the total investment in the entire business. There's an entire book devoted to the topic: Nonprofit ROI.

ROI 74

ROI Social Media Media Measure 74

Tech Soup

JANUARY 18, 2015

How to Manage Remote Workers: Measuring Results. Some of the most concrete advice I found on practical management of teleworkers is Jacob Griscom's article How Telecommunications Is Changing Work for Nonprofits , in particular his section on systems for measuring results and accountability.

Work 36

Work Management People Policy 36

Amy Sample Ward

SEPTEMBER 13, 2011

"Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see." What contextual factors lead to these different outcomes? Really changes the impact of those Twitter numbers! "Social

Web 114

Web Seattle Pledge Bookmarking 114

Amy Sample Ward

NOVEMBER 5, 2012

One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns. Last week, we launched one of the most important pieces of the system for our team; the back-end analytics dashboard. As we push the dashboard live, we were excited and nervous.

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Comment Share Support Facebook 259

Amy Sample Ward

DECEMBER 2, 2009

." Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik – "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

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Web Bookmarking Metrics Analytics 114