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A Networked Approach to Social Media Strategy: Strategy and Learning Are Key

Beth's Blog: How Nonprofits Can Use Social Media

I was curious how a large national network with local affiliates approaches a social media strategy in a networked way. Iavor says they started with an over arching strategy, "We had to think through what we do as a brand in the social space and how it relates to our business goals so we could deploy social media strategically."

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. What was your outreach strategy? . What are some insights that you've harvested about your social media strategy? What is the referral traffic?

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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website. Check out these 10 tools and strategies to market your nonprofit on the web, connect with your members and reach new supporters. I have also ranked them from easy to moderate to time consuming.

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10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget

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WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website. Check out these 10 tools and strategies to market your nonprofit on the web, connect with your members and reach new supporters. I have also ranked them from easy to moderate to time consuming.

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Social Networks for Social Change: Ivan Boothe Knows What He Is Talking About!

Beth's Blog: How Nonprofits Can Use Social Media

Using Social Networks for Social Change: Facebook, MySpace and More View SlideShare presentation or Upload your own. Ivan Boothe helped start the Genocide Intervention Network in 2004, and was responsible for communications, web development and social networking strategy.

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Source Codes: The Most Useful Measurement Strategy You May Not Be Using

Beth's Blog: How Nonprofits Can Use Social Media

Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. You’re likely using more than one channel to communicate.

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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results.