A Networked Approach to Social Media Strategy: Strategy and Learning Are Key
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 1, 2009
I was curious how a large national network with local affiliates approaches a social media strategy in a networked way. Iavor says they started with an over arching strategy, "We had to think through what we do as a brand in the social space and how it relates to our business goals so we could deploy social media strategically."
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