7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts
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APRIL 23, 2023
To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. Your donor software should allow you to insert the donor’s name into the thank-you in either email or snail mail letters.
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