Eric Jacobsen Blog

MARCH 11, 2024

Her specialty is blending communications theory, field research, and practical sales experience to help professionals and non-professionals become more polished and persuasive presenters. The book is, Presentation Ready , by Terri L. Sjodin , one of America’s leading experts on persuasive presentations.

PowerPoint 83

PowerPoint Blended New York Industry 83

Eric Jacobsen Blog

OCTOBER 10, 2016

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Storytelling 40

Storytelling Chapter Story Teach 40

Have Fun - Do Good

JUNE 3, 2013

According to a Pew Research study, Americans are spending more time following the news. It''s time for the news media to take responsibility for its profound influence as the storyteller of our time. Photo by cloudzilla.

News 69

News Influence Media Headline 69

Saleforce Nonprofit

JUNE 28, 2022

Jack Harries understands the power of storytelling. Research has shown that if 100% of students in developed countries received climate education, the emissions impact would be greater than that of wind and solar combined. Read more from Cristina Jones: 5 Tips for Defining Brand Identity Through Intentional Storytelling.

Benefit 59

Benefit San Francisco Iran Storytelling 59

Kindful

APRIL 8, 2021

Storytelling. One of the hottest buzzwords in nonprofit communications right now is storytelling. Using the singularity effect is very effective when it comes to storytelling. This is where a little research is involved. Reach out to social media influencers? Spread the word? Why should others care about it?

Beginner 70

Beginner Attention Public Time 70

Bloomerang

JULY 7, 2022

Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. There are some in the industry who preach that older donors simply won’t accept digital communication, or that young donors reject traditional mail ,” said Ron Sellers, President of Grey Matter Research. Refer to the data.

Mail 107

Mail Retention Practice Donor 107

Nonprofits Source

NOVEMBER 7, 2023

Take a look at your target audience’s time zone and reference research on engagement rates based on publishing times. Compare this research to engagement data from your previous posts. If you’re new to the social media scene, you might consider partnering with a nonprofit influencer to kickstart your engagement efforts.

Social Media 52

Social Media Media Build Social 52

Bloomerang

APRIL 20, 2021

If you do decide to create your logo yourself, take the time to do some research about the psychology of color , symbolism, and the basic principles behind creating an effective logo. These beliefs influence your internal decisions and your consumers’ interpretation of your brand. Mission Statement. Core Values.

International 133

International Communication Indianapolis Nonprofit 133

Nonprofit Tech for Good

AUGUST 9, 2021

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. According to HubSpot Research , Linked Pages that have 100 followers or more earn a median of two clicks on the first two posts that a nonprofit shares on LinkedIn per week. For example: 1.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Neon CRM

SEPTEMBER 8, 2023

Video storytelling: Emotionally compelling videos showcasing your organization’s impact can help humanize your cause by showing the real people behind your organization’s efforts. Group 1 would get appeals related to children, while Group 2 would receive appeals based on research.

Ideas 52

Ideas Online Fundraising Social Media 52

Forum One

DECEMBER 1, 2021

There are a number of trends worth exploring: Technology that fuels data-driven storytelling. Our work with the Service Employees International Union (SEIU) shows the power of harnessing data for impact storytelling. There isn’t a revolutionary change in how to attain and retain the attention of influencers.

Trend 69

Trend Digital Data Storytelling 69

Saleforce Nonprofit

APRIL 21, 2021

Similar to other social platforms, you can follow your friends, creators, influencers, or celebrities. A week-long event called Clubhouse Loves Texas was organized and promoted by some of the app’s biggest influencers. Join the Club(s): Once you have representation on the platform, find related topics, clubs, and influencers to follow.

Community 106

Community Build Texas Audio 106

NonProfit Hub

MARCH 2, 2021

Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. She was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine.

Causes 92

Causes Consultant Empowerment Storytelling 92

The Modern Nonprofit

MAY 9, 2023

Here are some tips for fostering corporate relationships through board members: Research potential corporate partners that align with your nonprofit’s mission and values, and prioritize those with existing connections to your board members.

Tips 52

Tips Strategy Fundraising Grant 52

Bloomerang

FEBRUARY 26, 2024

There are plenty of books, articles, and research papers (see, e.g., here , here , and here for just a few) on the topic of how people learn, but the reality is there’s a continuum. Inviting writing Research shows when we write things down ( especially handwriting ), we internalize it more and remember it better.

Learning 90

Learning Change Strategy Journal 90

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

Now, instead of relying on brands to market to us as consumers, we’re using the influence of friends and family to make decisions. According to research done by Mason Academic Research System, 85% of donors prefer to be asked by friends and family to make a donation. 5: Collaborative Storytelling Sells.

Share 126

Share Fundraising San Francisco Storytelling 126

ASU Lodestar Center

AUGUST 24, 2022

Young people are quickly influencing how organizations communicate and market to all ages , say Feldmann & Yu. To engage with the next generation of donors most effectively, utilize authentic storytelling via social platforms. Direct marketing and communication toward younger audiences. Explore networking.

Generation 98

Generation Milwaukee Wisconsin Donor 98

Classy

JULY 28, 2021

Taking time to segment your donors and customize their donation pages can positively influence their giving behavior. For a modern donation experience, encourage recurring gifts through compelling storytelling and targeted campaigns. For your entry-level donors, you could update those amounts to $10, $20, $30, or $40.

Experiment 93

Experiment Donation Ideas Create 93

Qgiv

APRIL 21, 2023

The most successful campaigns begin with research. Data storytelling is about bringing your data to life in three simple steps: Explore: find patterns and insights Monitor: check performance (leading indicators and key performance indicators) Explain: go beyond the what and dig further into the why. Be intimate with your data.

Social Media 52

Social Media Trend Storyboard Montana 52

Eric Jacobsen Blog

FEBRUARY 25, 2021

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Story 52

Story Storytelling Chapter Teach 52

sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. As you create marketing content, use storytelling strategies. But what makes these fundraisers so successful?

Campaign 75

Campaign Tips Fundraising Contest 75

Eric Jacobsen Blog

OCTOBER 11, 2020

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Story 52

Story Storytelling Chapter Teach 52

TechImpact

NOVEMBER 19, 2014

The idea of offering consumers thoughtful and researched and relevant content for nothing seemed like a great way to spend a lot of time and resources to get nothing direct in return. According to Website Marketing Group , online content influences 75% of purchasing decisions. The marketing and advertising purists balked.

Stats 126

Stats Content Marketing Technique 126

Qgiv

JUNE 29, 2022

Who they are: Nemours Children’s Health leads important pediatric research and clinical trials. Nemours invests in programs and services that benefit the health and lives of children and understands that there are also social, economic, behavioral, and environmental factors that can influence a child’s physical health.

Ideas 52

Ideas Support Campaign Learning 52

NTEN

MAY 12, 2011

And chances are your nonprofit, government agency, foundation, or research institution has gobs of it just sitting around. It's hidden away in project output reports and research excel files. It's locked in white papers, policy briefs, and fact sheets.

Data 100

Data New York City Storytelling New York 100

Qgiv

APRIL 9, 2024

When creating your social media strategy, research what tools can help you expand on your goals to make the maximum impact you can. Instagram Instagram , another Metaverse social media platform, is primarily focused on visual content and thrives on striking imagery, video, and storytelling content.

Social Media 52

Social Media Media Guide Social 52

Achieve

MARCH 1, 2024

For example, if your podcast is about fundraising, you would research experts in the fundraising sphere, such as authors of fundraising books, fundraising consultants , and fundraising event planners. Or, you could co-host with another nonprofit professional. Plan your content strategy.

Podcast 52

Podcast Create Guide Audio 52

Eric Jacobsen Blog

JANUARY 1, 2018

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Story 49

Story Storytelling Chapter Teach 49

Forum One

JULY 27, 2021

A little audience research can go a long way. Visual storytelling, influencer engagement, and marketing automations are just a few effective strategies to increase donor engagement. Discover what you do best, and then do it better. . Ask your donors what you can do better. Borrow tricks from your marketing colleagues .

Digital 47

Digital Tips Fundraising Evaluation 47

Forum One

FEBRUARY 21, 2011

And chances are your nonprofit, government agency, foundation, or research institution has gobs of it just sitting around. It's hidden away in project output reports and research excel files. It's locked in white papers, policy briefs, and fact sheets.

Data 68

Data New York City Storytelling New York 68

Forum One

JUNE 29, 2021

Using a longform approach, the Girls Who Code Annual Report is a web-based report that puts storytelling at its core to capture audiences’ attention and guide them through the challenges the organization faced the year, and what they did to tackle those challenges. Your existing traffic : How much traffic do your main digital channels (e.g.,

Report 65

Report Online PDF Nonprofit 65

Bloomerang

SEPTEMBER 5, 2023

Read on to discover the value of data-driven storytelling and how this key feature increases trust and enables your nonprofit to drive more revenue. Data-driven storytelling and the Theory of Change Like words, numbers tell a story. That’s the beauty of data-driven storytelling. According to NonProfitPro.com , St.

Storytelling 80

Storytelling Fund Data Cancer 80

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Teach 40

Teach Story Storytelling Chapter 40

NonProfit Hub

OCTOBER 23, 2019

Digital Storytelling Expert, J Campbell Social Marketing. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. Julia Campbell. Cause Camp 2020 Host. Lynne Wester. Heidi Gerbracht.

Causes 32

Causes New York City Storytelling Atlanta 32

Saleforce Nonprofit

MAY 5, 2021

Focus on things that can have ripple effects, like influencing your work to adopt a new travel policy, helping your sport club organize carpooling, or taking part in local decision making. It’s important to show our kids that we take the issue seriously and we’re ready to both support them and do our part.

Children 136

Children Global Group Action 136

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Don’t forget - despite the structured, sometimes mechanical feel a fundraising plan can have, storytelling does have a place in the planning process.

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

DECEMBER 18, 2019

An important focus of our research was the desire to demystify the expectations of this group and develop distinct behavioral characteristics to help identify those who are most likely to engage and donate. Applying the Research. NEXT GEN PERSONAS. Like many questions of this nature, there’s no one silver bullet.

Audience 42

Audience Generation Donation Donor 42