Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Neon CRM

OCTOBER 5, 2023

What’s a fundraising efficiency ratio? Why should you track it? And what’s a “good” ratio to try to maintain? Your efficiency ratio measures the amount of money you spend on fundraising against the amount of revenue generated by those activities. Why Is Understanding My Fundraising Efficiency Ratio Important?

Ratio 52

Ratio Fundraising Metrics Raise 52

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. To achieve that, sales operations people help streamline process to speed up the sales cycle and enable sellers to close more deals. Selection of Key Sales Metrics to Adopt. Common Sales Operations Metrics & KPIs. Sales Ops: Table of Contents.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Double the Donation

OCTOBER 25, 2021

Track and incentivize successful conversations. If you can help donors understand why your cause is a worthy one, then you are far more likely to succeed. But in our second example, the donor understands how their donation will be helping someone in need. Implement screening and segmentation. Prepare for donor questions.

Guide 98

Guide Script Tips Gift 98

Nonprofits Source

SEPTEMBER 25, 2023

Not only does corporate giving allow nonprofits to earn more for their causes, but it also helps them diversify their revenue sources. Plus, 71% of employees say it’s important to them to work at a company that contributes to nonprofits, demonstrating that corporate giving programs can help businesses retain their employees.

Guide 52

Guide Giving Grant Gift 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Get Fully Funded

MARCH 6, 2023

A Community/Fun Event can help you build community relationships. To hold this type of fundraising event, you’ll need a strong team of organized volunteers to register participants, track results, provide support and encouragement for the participants, and gathering sponsors.

Money 130

Money Fundraising Fun Sponsor 130

BoardAssist

JANUARY 31, 2017

A lot of our inquiry is based more on trend analysis than ratio analysis. Having said that, there are two ratios that I believe are very important for nonprofit leaders to track – and both have to do with liquidity. The first is the months of cash ratio. Steps to Calculate Months of Cash Ratio.

Measure 40

Measure Practice Ratio Conservancy 40

Nonprofits Source

JUNE 22, 2017

It also works proactively, helping to identify areas in your marketing that need a makeover. Defining your marketing goals help to identify the primary strategies you need to accomplish your objectives. Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Track audience engagement.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

ASU Lodestar Center

JANUARY 11, 2013

Other evaluation forms include: process evaluation, which requires that specific program activities and procedures be reviewed in order to help explain why a program worked or did not work; and program monitoring, which uses in-process measures to track whether a program is being executed as designed.

Research 82

Research Culture Evaluation Arizona 82

Connection Cafe

AUGUST 13, 2012

”— the fundraiser and strategist in me can't help but think how this kind of behavior and interaction applies to ways nonprofits are trying to engage with their constituents. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. Metrics, metrics, metrics.

Facebook 51

Facebook Ratio Influence Social Media 51

Care2

JANUARY 6, 2009

Google Analytics has proven particularly helpful for content-based sites and commerce sites. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. Which metrics will help you achieve it? Cost per visitor. Bounce rate.

Analytics 54

Analytics Google Websites Metrics 54

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Google Analytics has proven particularly helpful for content-based sites and commerce sites.

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

What's common to both is the use of metrics to measure results. Short timeframes help, too. You must be able to attain ROI. ( part 1 , part 2 ) Is there a general time ratio or average percentage of time spent on ROI measures vs the actual work? Where do you look for standard metrics? You want to make this a quick test.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Help Me Send Leng Sopharath To College in Good Health! Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 100

Ideas Guide Online Fundraising 100

Bloomerang

JULY 20, 2023

How to start fundraising online Whether you’re just getting started or you’re optimizing your existing online fundraising strategy , the following steps will help you get the most out of your online fundraising efforts. Follow these steps to help you choose the right solution for your organization. Direct mail.

Ideas 79

Ideas Online Fundraising Tips 79

CauseVox

JUNE 1, 2021

Online fundraising sites are powerful tools to help you fundraise. Fundraising websites are powerful tools to help you raise more money; it’s the rallying point for all of your planning and messaging. See how CauseVox makes it easy for you to create an online fundraising site that helps you raise more with less effort.

Websites 52

Websites Fundraising Site Create 52

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Is there more than one person that tweets for your organization?

Social Media 68

Social Media Twitter Action Advocacy 68

Nonprofits Source

NOVEMBER 21, 2022

Microsoft’s Ads for Social Impact or the Microsoft Ad Grant is a program available to eligible nonprofits to help transform their digital presence. What if I Need Help Managing My Microsoft Ad Grant? We tailor our SEO services and website design recommendations to help your nonprofit achieve its advertising objectives.

Grant 97

Grant Nonprofit Digital Metrics 97

ASU Lodestar Center

MAY 4, 2011

The project grew out of the observation that nonprofits were not tracking their spending very well, and many were putting down some pretty crazy numbers on their annual reports and Form 990s. Another part was that many nonprofits didnt have systems in place to track and allocate expenses accurately.

Teach 90

Teach Ratio Student Classes 90

Cloud 4 Good

APRIL 20, 2021

Technology has played an increasingly prevalent role in delivering Zero to Three’s mission, ultimately leading the organization to pursue an enterprise-wide Salesforce solution to help scale their efforts and unify their many centers, projects, and initiatives. Deepening Relationships. Bettering Communication with Pardot.

Childhood 64

Childhood Develop Technology Children 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Nonprofits Source

NOVEMBER 8, 2022

Assign relevant metrics to each goal. For example, you might track donation page conversions, homepage bounce rate, or overall website traffic. Check in on these metrics regularly as you carry out your strategy. . Designing content for your unique audience personas helps you develop a website that resonates with visitors.

Content 75

Content Strategy Create Websites 75

Bloomerang

JANUARY 7, 2022

Here at Bloomerang , we help nonprofits make the most of their fundraising every day through the adoption of comprehensive and data-driven strategies. The following tips will help you leverage social media for your nonprofit’s Giving Tuesday campaign: . You may look at metrics such as: . The number of first-time donors.

Campaign 102

Campaign Ideas Giving Tips 102

NTEN

MAY 5, 2015

They created a data warehouse that tracked not only student progress in school, but progress from cradle to career. However there is immediate value to the partners in the form of a dashboard and metrics for applying for grants, etc. They put metrics against speed and accuracy of the data their partners were sending in.

Data 36

Data Conference Report Proposal 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati ROI 50