Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

The results of two new research studies about nonprofits and adoption of social media were released this week. Here's the topline results: There is extensive experimentation with social media in the nonprofit sector, but only half (51%) surveyed are active users. It takes time to get results, like anything else.

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NonProfit Hub

MAY 18, 2021

Once you’ve entered your initial keywords, click Get Results. How to Examine the Results. The first thing you should think about when looking at the keyword results is how relevant the keyword is to your nonprofit. This will pull up search data for the keywords you provided. . Next, you should look at Average Monthly Searches.

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Grant Google Research Search 54

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Result: 119%-203% higher conversion rates. The results were SHOCKING: 15,227 people reached over 4 days. Result: 45% increased conversion rate. Result: 100%-600% increase in email opt-ins. 7 Online Fundraising Ideas (That Actually Work): 1.

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Ideas Donation Online Strategy 111

Nonprofit Tech for Good

JANUARY 14, 2013

All that said, as social media managers, we need to read in order have moments when we are completely immersed in a story using our brains to process words, sentences, story structure, and plot lines – not just soundbites, headlines, tweets, and pins. 7) Always use a salutation and closing in email communications.

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Social Media Management Media Social 237

Tech Soup

JANUARY 19, 2017

Write less lengthy copy and better headlines. Metrics show that images on social media platforms perform 300 percent better. Improve donation pages with stronger headlines, photos, and calls to action. It's time to write less and show more. Use a graphic to replace a paragraph. Embed a video to present a call to action.

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Digital Marketing Game Headline 36

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. Better engagement means better results, and testing lets you fine-tune your marketing efforts.

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Marketing Fundraising Test Nonprofit 193

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Having tangible metrics vs. assumptions enables you to optimize your campaign efforts. . Target . Do some science.

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Marketing Donor Michigan Test 37

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. While there are some generic principles for getting your Facebook into people’s newsfeeds, making sense of Facebook Insights to hone your content strategy will get you the best results. For one, I think we have to wait and see how this plays out.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org is a data-informed organization that uses a ladder of engagement not only to guide its content and social media integration strategy, but uses measurement at each rung of the ladder to ensure that they are getting results. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

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Measure Policy Social Media Green 97

Nonprofit Tech for Good

JANUARY 10, 2022

This is in part because Google Grants only allows ads that are at a Quality Score of 2 or higher and also because a strong website will just lead to better results for your Google Ad campaigns. Failing to meet this threshold for 2 consecutive months can result in a temporary account deactivation. Use Lots of Keywords.

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Google Grant Guide Nonprofit 347

CauseVox

MAY 11, 2021

Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). leverages catchy blog headlines and compelling opening paragraphs to hook readers in and get them to read on. Did it result in more email sign-ups?

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Nonprofits Source

JANUARY 23, 2023

While an incredible marketing opportunity, nonprofits need to know how the program works and how to write enticing ads if they want to see results. Participating organizations can spend these ad credits to promote their landing pages within Google search results for mission-related keywords. A poor design can frustrate users.

Grant 52

Grant Google Guide Nonprofit 52

Care2

JULY 26, 2007

Just enter the starting assumptions in the yellow boxes below and the tool calculates results automatically. Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. Job well done! Colman Thanks for your comments, Kira & Jonathon.

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Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Just enter the starting assumptions in the yellow boxes below and the tool calculates results automatically. Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. Job well done! Colman Thanks for your comments, Kira & Jonathon.

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Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Just enter the starting assumptions in the yellow boxes below and the tool calculates results automatically. Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. Job well done! Colman Thanks for your comments, Kira & Jonathon.

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ROI Social Network Social Media Advocacy 53

sgEngage

AUGUST 23, 2023

You can amplify your website at no cost other than the time it takes to create your ads and monitor results. As a result, nonprofit marketers run into issues, and it can be hard to find time in your already-busy schedule to troubleshoot them. Capture attention with your headlines. That’s a nonprofit marketer’s dream!

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Grant Google Guide Management 72

Care2

JANUARY 15, 2009

Headlines should be short. Even if its just moving down to state-level issues, Ive found that response rates improve as a result. As for #1, as always, think hard about your metrics. Ask them what they like and dislike about your current e-newsletter. Many e-newsletters are too long and not well organized.

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Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. The method by which this tool monitors traffic results in lower numbers (such as fewer visitors, and fewer page views) than some other methods. Let's define these: Visits.

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Screencast Analytics Measure Web 50

Nonprofits Source

SEPTEMBER 8, 2017

Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. We found a helpful guide from Salesforce that goes in-depth on how to create a lead nurturing campaign that gets results.

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email Marketing Strategy Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

While some headlines might proclaim that Open Source is meaningless in the nonprofit sector, the issues as Holly Ross of NTEN says, "The question isn't really about open source, but about openness. Identify what you key success metric is. What is Openness? Let go of the concept of ???

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Director Open Social Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Would love to read a summary of the campaign results and lessons learned. What do you think?

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Social Network Nptech Tag Network 50

Givinga

DECEMBER 11, 2018

In 1970, economist Milton Friedman famously used his New York Times article’s headline to quip that a business’s only social responsibility was to increase its profits.¹. They’re necessary, but don’t drive business results. Corporate Philanthropy Drives Business Results. Is Your CR Program Actually Achieving Results?

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Platform Philanthropy Business ROI 45

Nonprofits Source

SEPTEMBER 8, 2017

Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. We found a helpful guide from Salesforce that goes in-depth on how to create a lead nurturing campaign that gets results.

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email Marketing Strategy Fundraising 45

Nonprofits Source

MARCH 21, 2018

Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same). Whether you need help planning a social media strategy, conducting a social media audit, or drafting reports to prove results to leadership, we’ve got you covered. The Result?

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Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

2: Identify results, metrics, and mini goals for your campaign. What metrics will you use to measure success? If the answer to all those questions starts with a dollar sign, then you have your measurable metric. Take a look at the NTEN Crowd Funding Campaign to raise money for scholarships to its annual conference.

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Fund Campaign Practice Giving 130

Nonprofits Source

OCTOBER 11, 2017

Measure – Prove to leadership that the investments made are yielding incremental results toward your goals. Then double down on investment in areas that show promising results. Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Conclusion.

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Process Content Digital Marketing 98

NTEN

MAY 27, 2010

To be successful, however, you need to go beyond having your site be just "search engine FRIENDLY" and instead want your site to be "search engine OPTIMIZED" so that your Web pages come up on page one of a search results page for specific, relevant, and traffic-driving search phrases. But how? . KNOW THY AUDIENCES.

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Search Site Content Web 65

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

This means £8,000 every month to spend on advertising in Google’s search engine results to greatly increase your visibility, website traffic, and, hopefully, donations. Do not only promise results after a consultation or after a product or service is bought. Search results are displayed. Over a year, this is around £100,000.

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Grant Google Guide Search 40

Connection Cafe

DECEMBER 22, 2013

In Keep Calm and Write It Down: How Reflective Practice Leads To Better Results for Nonprofits , we’re reminded that a key step to improvement is having an accurate retrospective view. There’s been a lot of talk about the results of the 2013 Fundraising Effectiveness Project Survey. You want results?

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Story Nonprofit Social Media Content 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2012

The ultimate metric for success is that network becomes self-sustaining – and, of course, has helped changed policies to make their states more child friendly in terms health care. fans and followers, tailoring messaging to be platform-appropriate, and using images and eye-catching headlines to make sure our messages are seen and read.

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Children Voice Social Media Utah 106