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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

Another common addition to this portion of your guide is a section on how NOT to use your logo. You will want to be sure you have a typeface that works nicely as a headline and another for body text. You should include descriptive copy that explains both which typeface to use for headlines and which to use for body copy.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . Remove all the lower performing ads, and test different headlines on the best ads. Let the different headlines test for a week.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

Upon signing up, be sure to include your logo, photos and message to show them what you’re all about, then promote your program via email, text and social media. To break up the monotony, you’ll want to post photos, videos, links and graphics. Connect your mission to headlines donors care about. It pays to pay attention.

Ideas 354
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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

For instance, you might share photos from last year’s successful event or a behind-the-scenes look at your event setup. Ensure your photos are a good mix of candids and posed photos and avoid distracting filters or editing styles. When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup.

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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

But don’t worry, we’re here to guide you through the how and why of optimizing your donation page. Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for.

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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. The first question that probably comes to your mind when reading this headline is – “Pinterest? It’s not about what you are eating in the moment or your current vacation photos.

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11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. Use a Professional Photo for Your Profile Photo. Some personality is OK, but if you wouldn’t use a photo on the “Staff” page of your nonprofit’s website, then don’t use it on LinkedIn, either.

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