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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Starting in February 2024, Google will be implementing new rules aimed at curbing the misuse of Gmail for mass promotions. These updates may raise concerns, especially regarding the spam rate threshold.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020). 24%: Our organization has raised slightly more money than we expected.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Set up your Google/Gmail Account and personal Google+ Profile. . The process to get your nonprofit started on Google+ depends upon whether you already have a Google/Gmail account for yourself or your nonprofit. When signing up for Google/Gmail, be sure to use a real first and last name.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Set up your Google/Gmail Account and personal Google+ Profile. . The process to get your nonprofit started on Google+ depends upon whether you already have a Google/Gmail account for yourself or your nonprofit. When signing up for Google/Gmail, be sure to use a real first and last name.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Thus, for 2013, please: 1) Ask for a raise. That said, 70 percent of nonprofit staff positions in the United States are held by females who many say aren’t so good at asking for raises. Even if it is only a small raise, this is the year that all nonprofit social media managers (female and male) should ask for a raise.

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What you need to know BEFORE you start a nonprofit

Get Fully Funded

Raise Awareness and Build Support. When you start a nonprofit, you need to raise awareness and support for your cause right away. Take the time to clearly define your brand so you can easily use it to help you raise awareness. Set up an email account: Most nonprofits use Gmail, which is fine.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Are you using social media primarily to raise money? Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. However, if you do opt to use your Gmail e-mail account, protect it fiercely.