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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Starting in February 2024, Google will be implementing new rules aimed at curbing the misuse of Gmail for mass promotions. These updates may raise concerns, especially regarding the spam rate threshold.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 2) 37% regularly delete unengaged email subscribers.

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Are you just looking to raise awareness? Keeping this in mind that 51% of all emails were opened on mobile devices in 2013 while designing your newsletter template will increase interaction rates, open rates and click through rates. Clearly define a goal before sitting down to write. This is imperative. Add in content.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Set up your Google/Gmail Account and personal Google+ Profile. . The process to get your nonprofit started on Google+ depends upon whether you already have a Google/Gmail account for yourself or your nonprofit. When signing up for Google/Gmail, be sure to use a real first and last name. Photos and slideshows. Powerful stats.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Set up your Google/Gmail Account and personal Google+ Profile. . The process to get your nonprofit started on Google+ depends upon whether you already have a Google/Gmail account for yourself or your nonprofit. When signing up for Google/Gmail, be sure to use a real first and last name. Photos and slideshows. Powerful stats.

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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. When donors cover processing fees, nonprofits take home about $99 for every $100 raised.

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Four Resources to Help Get You Get a Handle on Social Media

Byte Technology

Not sure what to post in order to raise engagement on your social media pages? Utilizing a social inbox, the app highlights unread and unanswered queries, much like Gmail. And its non-profit rate is only $12 per month for one account on each social media platform. Post Planner.