The Modern Nonprofit

APRIL 6, 2021

Many of the most respected professionals run their own blogs to shed light on best practices, challenge the status quo, and even offer humor to help folks fundraise smarter. Claire Axelrad ( @charityclairity on Twitter) has been called a Fundraising Ninja, and we have to agree. Don’t let it be you! THE AGITATOR / DONOR VOICE.

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Bookmarking Storytelling Nonprofit Social Media 98

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization. Check out this blog article on effective fundraising communications tips you can use as you talk with your supporters. Encouraging conversations.

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NetWits

DECEMBER 2, 2010

As fundraisers, we are in the business of building relationships and knowing who we are talking to helps us to tailor our messages and ultimately communicate in a more meaningful manner. Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail Schedules & Strategies. First, Create a Plan.

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email Marketing Mail Metrics 149

Tech Soup

APRIL 1, 2013

If you’re looking for Fundraising Ideas and other ways to improve fundraising performance you’ve come to the right place. Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign. by Marc A.

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Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

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Tech Soup

OCTOBER 30, 2015

Wonderful letters sent to the wrong mailing list. Update Your Year-end Fundraising to Make It Really Count. Are you cross-promoting your campaign across mobile, social, online, and direct mail so your message will be tailored to generational and behavioral differences in your audiences? A few of the more common missteps include.

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DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. Fundraising and Donor Analytics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals.

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Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Pay attention to the “change&# in weekly numbers and measure it against activities or messages you were pushing that week. Nutshell Mail – [link].

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Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. is the answer to all of your fundraising woes. How can I leverage online and offline giving for better fundraising results?

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Channel Fundraising Blackbaud Advocacy 58

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. Was the recent direct mail you sent worth the investment? How much is your online fundraising augmenting offline efforts? Rather than trying to measure everything, start small. Author: Jordan Viator.

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ROI Social Media Measure Metrics 51

Connection Cafe

MARCH 4, 2019

The last three years, in particular, have shown how online giving continues to be a growth engine for fundraising in the nonprofit sector. Since 2016, online fundraising has grown 17% among nonprofits in the United States. of total fundraising revenue. This online versus offline wall is mostly in our own heads.

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Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

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Mail Social Media Advocacy Online 34

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. As the first step to developing a strategy, set clear, measurable goals. Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events.

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Marketing Social Media Nonprofit Integration 52

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say.

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Attention Metrics Online Fundraising 36

Neon CRM

MAY 18, 2023

A diverse and holistic fundraising strategy is crucial to a nonprofit’s success. Whether you are fully dependent on donations or utilize a variety of revenue sources like government grants, corporate partnerships, major contributions, or membership fees, successful fundraising is key to maximizing your impact on your mission.

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NTEN

NOVEMBER 2, 2009

"I don’t have enough resources to do online fundraising and marketing", and. "I’m not sure I can afford to invest in online fundraising." Do you need help getting your leadership or board on board to make the move to a more robust online fundraising program? Do these statements sound familiar?

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Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) FAQs Q: How is drop-off measured?

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Advocacy Social Media email Online 44

See3

DECEMBER 2, 2008

A couple of points he makes: “Direct mail-based donor acquisition has been getting more difficult and more expensive due to postage rate increases, mailing list fatigue, postal mail delivery challenges, and shifting consumer preferences.&#. Online donors are typically 15 years younger than direct mail donors.&#.

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Online Time Convio Mail 40

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) FAQs Q: How is drop-off measured?

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Advocacy Social Media email Online 44

Connection Cafe

SEPTEMBER 23, 2010

Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize. Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.

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Social Media Tips Media Social 54

Connection Cafe

FEBRUARY 13, 2014

As I’ve said before fundraising and weight loss require a similar strategy. As I was laughing at Billy Blanks outfit and my coordination, I started thinking about old school fundraising tactics. In honor of #ThrowbackThursdays what are some of your favorite old school fundraising tactics? It’s a tossup. Here’s today’s homework.

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Care2

NOVEMBER 11, 2009

Number of mailings (enter the number of appeals sent per year). Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. A second challenge is that organizations vary greatly in how they measure this value.

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email Benchmark Measure Advocacy 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. Kicking off the effort was paired with an e-mail to a list of about 30 classical music bloggers. Measure those elements as well.

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Nashville Twitter Blogger Contest 97

Connection Cafe

MARCH 2, 2011

If you’ve had your finger on the pulse of constituent communication recently you know that the big term being thrown around is “integrated marketing/fundraising” Basically this is the concept of interacting with your constituents both online and offline and everywhere in between wherever that may be.

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Integration Convio Measure Retention 40

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. First up, is Stephanie Tippitt, Vice President at BDI , sharing some insights into growing your nonprofit fundraising through digital marketing.

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Channel Marketing Fundraising Nonprofit 59

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. I will explain the use of mapping, fundraising, and crowdsourcing. The same with live information, personal stories from witnesses, and so on. Examples from Haiti.

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Disaster Social Media Haiti Media 206

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Link to things that can be measured.

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Social Media Tools Online Advocacy 34

DNL OmniMedia

FEBRUARY 16, 2022

Not only are most nonprofits conducting some form of online fundraising, but many are even conducting fully virtual and social media-hosted fundraising campaigns. This digital marketing content directly impacts the success of your online fundraising strategies. Step 7: Measure the success of your nonprofit digital strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). annually; this is 46 percent more value to a nonprofit than direct mail only donors. [See

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Channel Giving Donor Offline 104

Bloomerang

DECEMBER 10, 2021

The key to successful fundraising is asking smarter questions. Harvey McKinnon and Andy Robinson will discuss how to build stronger donor relationships and how you can use this strategy to improve every kind of fundraising. two living legends in the fundraising sector. This one is called the cycle of fundraising.

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Money Question Raise Video 104

Connection Cafe

AUGUST 4, 2017

Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. As a point of comparison, in 2016 the median offline gift less than $1,000 was $20. Here are 5 facts about online average donations: 1.

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Bloomerang

AUGUST 21, 2021

CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now. It might be a little tight because we’ve got a lot of good stuff to share with you, but ask questions anyway because we might be able to get to your question offline as well. Claire Axelrad, J.D.,

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Connection Cafe

DECEMBER 8, 2014

Lack of stewardship has a price, and nothing proves that more than the AFP Fundraising Effectiveness Survey. While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention.

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sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Expanded use of vlogs.

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Connection Cafe

AUGUST 21, 2017

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Create Personalized Online Fundraising Appeals . Once you have the answer, create special opportunities like: DIY fundraising campaigns.

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Nonprofit Tech for Good

NOVEMBER 15, 2009

3) The vast majority of nonprofits don’t know how to monitor or measure ROI [Return on Investment]. Most nonprofits are experimenting with social media, but few can or are measuring its impact. E-mail marketing took off and promotional materials were loaded with plugs to “Visit our website!&#. 81% answered no.

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ROI Social Media Measure Myspace 220

NTEN

OCTOBER 28, 2008

In this election, supporters set up their own fundraising pages and reach out directly to their web of friends. Depending on your audience, you will find that it is not one, but a combination of communications strategies -- on-line and offline -- that will work for them. Will a letter in the mail work better?

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Social Media Lesson Develop Media 62