NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. But what about reach?

email 52

email Rate ROI Social Media 52

Nonprofits Source

JULY 9, 2018

This principle applies similarly to the event management and fundraising spaces. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals. Real use cases for how nonprofits are leveraging mobile fundraising platforms. Text-to-give donations.

Mobile 94

Mobile Goal Puerto Rico Fundraising 94

Care2

AUGUST 22, 2013

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.),

Online 71

Online Tips Calendar Test 71

Get Fully Funded

MARCH 14, 2022

But it’s really not hard, thanks to some great tools available on the market and the tips I’m about to give you. A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. Test every page of your website and make sure it displays correctly on a phone.

Profit 124

Profit Websites Build Work 124

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Make sure testing is part of your day-to-day process. Understand your variables, then test, measure and document results. Do some science.

Marketing 37

Marketing Donor Michigan Test 37

Pamela Grow

DECEMBER 14, 2023

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. In this guide, we’ll highlight the following tips to help you improve your nonprofit website’s emotional appeals: Tell compelling stories. Conduct A/B testing. Understand your audience.

Tips 59

Tips Storytelling Images Camera 59

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising. Rachel: Absolutely. .

Video 76

Video Fundraising Guide Test 76

DipJar

MAY 3, 2022

Event microsites are single web pages or a cluster of web pages focused on promoting individual fundraising opportunities. A microsite can be a highly effective way to promote your organization’s fundraising events, but only when you have a dedicated, intentional web design and development strategy to guide the process.

Fundraising 52

Fundraising Audience Websites Design 52

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads.

Google 353

Google Grant Guide Nonprofit 353

Nonprofits Source

NOVEMBER 3, 2017

One nonprofit used online channels to surpass their year-end fundraising goals. Pro Tip : Blod at least one of your keywords within the body of your content. Google’s mobile-friendly test tool is a quick way to check whether or not your pages are optimized for mobile devices: 7. Add your keyword to an image alt tag.

Beginner 91

Beginner Digital Marketing Guide 91

Whole Whale

JUNE 5, 2020

Coronavirus (COVID-19) has forced the nonprofit fundraising world into the digital-only space almost immediately. While some organizations have had the capacity and savviness to hop onto this trend early, others are still trying to figure out where to start with online fundraising. Though we can’t promise $39 million).

Ideas 95

Ideas Fundraising Online Virtual 95

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers?

email 89

email Marketing Strategy Fundraising 89

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1. What can I do here?

Donation 56

Donation Headline Fundraising Images 56

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

Nonprofits Source

SEPTEMBER 8, 2017

In this link roundup, we’re looking at email marketing strategies for year-end fundraising success! When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Razoo answers this question by offering a step-by-step guide to fall fundraising.

email 45

email Marketing Strategy Fundraising 45

sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. You need to inspire donations, fundraising event sign-ups, volunteer registrations, and other actions to make the Google Ad Grant worthwhile. Funnel users toward a specific action.

Grant 67

Grant Google Guide Management 67

Get Fully Funded

AUGUST 1, 2022

Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Check out the Fundraiser’s Paradox from Bluefrog Fundraising. Good fundraising requires a balance of asks and non-asks. Follow these tips to keep the readability high and the boredom low.

Newsletter 124

Newsletter email Create Template 124

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? The rest of this article will give you hands-on tips on what to improve and help you design the page as if you’re speaking to someone who knows nothing about you, why they should donate, or what you’ll do with their money.

Donation 92

Donation Question Effective Test 92

Nonprofits Source

MARCH 21, 2018

They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook. 45 million was raised by nonprofits through Facebook fundraisers on Giving Tuesday. Facebook Live.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

APRIL 13, 2018

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline.

Education 23

Education Fundraising Mail Offline 23

Connection Cafe

FEBRUARY 2, 2014

Here are this week’s nonprofit highlights: Want to know The real secret to great fundraising writing ? Jeff Brooks shares more on the topic, and how you can write like Neetzan Zimmerman, in his Future Fundraising Now post. Upworthy Type Headlines: To Like or Dislike? Well, there’s really no denying it.

Headline 32

Headline Retention Review Social Media 32

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? The rest of this article will give you hands-on tips on what to improve and help you design the page as if you’re speaking to someone who knows nothing about you, why they should donate, or what you’ll do with their money.

Donation 41

Donation Question Effective Test 41

Connection Cafe

AUGUST 21, 2017

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Create Personalized Online Fundraising Appeals . Once you have the answer, create special opportunities like: DIY fundraising campaigns.

Gift 27

Gift Digital Online Pledge 27

Nonprofit Tech for Good

DECEMBER 13, 2020

Calling all presenters, trainers, and fundraisers! Here are 10 tips for making your next presentation your best presentation! Use your headline to explain what the data reveals and what you want your viewers to know. Enter an old friend: the slide deck. Organize your content so that you change slides every 7 to 15 seconds.

Design 278

Design Slides Tips Online 278

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Nonprofit Social Media Content 54

The Storytelling Non-profit

DECEMBER 5, 2021

I also like the fact that the content is separated very clearly by topics such as “fundraising,” “news,” and “shop online.” But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work. Here's How.

Newsletter 62

Newsletter Charity Headline Learning 62

Whole Whale

NOVEMBER 12, 2023

Read on for our tips on writing a year-in-review recap that your fans and friends (and family) will actually want to read… Show, don’t tell Instead of spelling out for your supporters each way their donation dollars kept the needle moving forward for your organization, make your recap dynamic and visual.

Sound 52

Sound Review Organization Hints 52