Byte Technology

APRIL 15, 2015

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” However, if you’re at all concerned as to how Google’s new search algorithm will affect your website’s ranking, there are some very simple things you can do to quell your fears.

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Search Mobile Websites Headline 100

NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? percent of the entire American population is on Facebook. YouTube is the second most used search engine in the world. It requires that you learn the culture, people and way to interact on each specific site.

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Social Media Site Social Media 273

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

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Linkedin Practice Social Media Sponsor 360

NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. To date, over 1 million sites use the Facebook Like button. Some publishers are seeing up to 85% more time spent on their site by people who use the Facebook Like button. 3 Starter Tips.

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Facebook Websites Plugin Social Media 144

Nonprofit Tech for Good

AUGUST 23, 2010

Many nonprofit communicators are now aware that Facebook Places launched for iPhone users on August 18, but less known is that Facebook users can also use Facebook Places on touch.facebook.com. At this point, most nonprofits will only be able to “Add&# themselves to Facebook Places.

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Place Facebook Laptop Nonprofit 214

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? . Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Medium (utm_medium).

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Donor Track Facebook Campaign 276

NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. Is your nonprofit using the Facebook Like button ? To date, over 1 million sites use the Facebook Like button. It helps you harnesses the power of Facebook –. A few interesting facts.

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Facebook Websites Plugin Social Media 134

Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. The results are growth never seen before.

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Phase Adopt Tips Social Media 277

DNL OmniMedia

APRIL 26, 2024

Your nonprofit can participate in paid social media advertising almost immediately after joining a social media site. Like with any partnership, search for influencers most likely to support you based on their interests and past engagement with nonprofits. A few examples of these are: Social media ads. Supporter fundraisers.

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Digital Google Grant Social Media 52

The Modern Nonprofit

AUGUST 1, 2023

You might already have a presence on social media platforms, like Facebook, which is a great starting point. A well-sculpted site flaunts your successes, reveals your financial transparency, and showcases glowing testimonials – all building blocks to turn your audience into loyal supporters.

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Online Nonprofit Websites Social Media 98

Nonprofit Tech for Good

APRIL 3, 2022

Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. This could be done annually or just one time.

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Nonprofit Tech for Good

AUGUST 10, 2018

While lifestyle and fashion pins are certainly popular on the site, there are a wide variety of reasons why people across all age groups love Pinterest. Pinterest often gets lost in the all the breathless media coverage of Instagram and Facebook, but it’s still a marketing powerhouse to be reckoned with. 3) Pinterest is aspirational.

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Storytelling Social Media Nonprofit YouTube 165

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2012

I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies. One topic I’ve been researching is the answer to this Facebook question, “What free or low cost apps are there for nonprofit brand pages?

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Facebook Marketing Poll YouTube 101

Nonprofit Tech for Good

OCTOBER 17, 2019

WordPress powers 34% of all sites on the web and is one of the most popular digital marketing tools used by organizations in the world. Here’s a list of plugins that will help save you time, make your site more engaging and easier to use for staff and visitors; and is secure: Productivity and Workflow. SEO and Social Sharing.

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Nonprofit Tech for Good

AUGUST 24, 2011

A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Simply enter your nonprofit’s name and Addictomatic then creates a page of all your search results for easy future reference. Alexa Top Sites :: alexa.com/topsites. It is a must download!

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Fun Resource Audio Stats 274

Allegiance Group

MAY 18, 2023

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent. Use paid media to target your ideal donor.

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Digital Practice Donor Strategy 52

NetWits

FEBRUARY 2, 2011

Search Engine Optimization. Needless to say, without good SEO, you’ve got a very slim chance of being found by people searching for things you offer (events, fundraising opportunities, volunteer opportunities, programs, etc). The trick here is to look for words and phrases that have low competition and high month global searches.

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NonProfit Hub

FEBRUARY 6, 2024

Set Up a “Donate” Button on Facebook When one of Facebook’s billions of users searches for your nonprofit, you want to provide the easiest possible path for them to contribute to your cause. The easiest path is the Facebook “Donate” button. Set up the button by signing in as an administrator to your nonprofit’s account.

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TechImpact

APRIL 23, 2014

Organic searches. “Go The vast majority of web users are using Google to identify which webpages have the information they’re searching for. Google’s algorithm for generating this list is of course proprietary, but it is important to find out what search terms are being used to land users onto your webpage. come to mind?

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Generation Websites Social Media Search 234

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. For example, a supporter who lands on your site from a paid advertisement will likely interact with your site content differently than someone who is coming in from one of your emails.

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Qgiv

JUNE 29, 2021

With Loomly, you cannot only draft, schedule, and publish your social media posts but you can also draft Facebook and Instagram ads! In addition to analytics, Loomly offers an interactions hub where you can see and reply to engagement on Facebook, LinkedIn, Twitter, and Instagram. Emojipedia’s search tool is a big time saver!

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Social Media Tools Media Create 89

Byte Technology

DECEMBER 14, 2019

This may aid in your search for a new truck, so it can be a good thing. When visiting a website that has been updated to include the Cookie Law’s provisions, you’ll be prompted to accept the site being allowed to place cookies on your browser. However, you still will be allowed to stay on the site just the same as if you had accepted.

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Policy Websites United States Law 130

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Focus on quality, not quantity on Facebook. Any guidelines?

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Advice Facebook Content Create 119

Nonprofit Tech for Good

JUNE 23, 2020

A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from. Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. 2020 Social Media Size Guide ).

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2010

A couple days ago, Facebook announced some major changes in its platform that will make the entire web more social: "We're building toward a web where the default is social. Facebook calls this new social paradigm the "Open Graph," and Zuckerberg called the shift "the most transformative thing we've ever done for the web.".

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Facebook Change API Analysis 123

NonProfit Hub

AUGUST 26, 2021

Many nonprofit organizations know about search engine optimization (SEO), but do they fully grasp why it is necessary? Your organization might say, “We want to be on page one for Google” or “I want my site optimized.” The internet is a level playing field when it comes to visibility in search.

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Organization Nonprofit Websites Search 81

Nonprofit Tech for Good

APRIL 18, 2011

A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Simply enter your nonprofit’s name and Addictomatic then creates a page of all your search results for easy future reference. Alexa Top Sites :: alexa.com/topsites. Dipity :: dipity.com.

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Fun Resource Stats Wikipedia 230

Allegiance Group

APRIL 15, 2024

Follow accessibility guidelines such as ensuring sufficient contrast between text and background colors, adding alternative text to images, putting captions on videos, and making it possible to navigate the site with keyboard controls. This way, site visitors can access your donation form from any page in just one click.

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Fund Donor Strategy Search 52

Byte Technology

JANUARY 5, 2016

According to Jay Wilkerson, a non-profit wizard who travels the country hosting webinars for cause-related organizations, it’s sometimes best to refine your efforts and just concentrate on what he calls “the big two ” social media sites that are must-haves: Facebook and LinkedIn. Why these two channels?

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Social Media Channel Profit Results 100

Nonprofit Tech for Good

JANUARY 5, 2019

YouTube is the #2 search engine in the world, with 73% of U.S. adults actively using the site on a regular basis. The site just reached 1.8 It’s also the top platform for 18 to 24-year-olds, with 85% of this age group on the platform (compared to just 51% for Facebook). . Campaign matching. Super Chat for Good.

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NetWits

JULY 27, 2012

If visitors have to search around the tabs on your site, they may never find your listserve sign up. Placement really tells your visitor what you want them to do once they hit your site. I did on a couple sites - with my work address and phone number – but normally, I would have opted to just check your site from time to time.

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email Build Listserv Museum 266

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Use data to make objective decisions based on site traffic, evaluations, sales, professional development activity, focus groups and/or other types of outreach. My YouTube examples don’t quite fit this lofty definition.

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YouTube Industry Leadership Podcast 221

NonProfit Hub

APRIL 9, 2014

By using Corporate Contact markup on your nonprofit’s website, you can add your organization’s contact information to Google’s Knowledge panel in some searches. Knowledge panels can prominently display your customer service phone number, which will show up on a search results page next to your NPO’s name. How does this happen?

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Media Cause

OCTOBER 14, 2022

Search targeting : targeting based on what people have searched for, e.g., people who have searched for volunteer opportunities. While Paid Social ads (Facebook, LinkedIn, etc.) Programmatic advertising can be used on its own or as a compliment to Paid Social and Paid Search strategies. Scaling up your campaigns.

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Audio Search Audience Websites 52

TechImpact

MARCH 25, 2014

Landing pages are the first page a visitor to your website lands on when redirected from an organic search, or from some other link. Landing pages are located on the left side bar under: Behavior –> Site Content –> Landing Pages. Referrals happen when someone is redirected to your site via another site.

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Stats Analytics Track Google 252

Whole Whale

SEPTEMBER 22, 2020

They have a landing page and can be promoted across many channels or used as a search engine marketing page. Scan sites like Change.org or Care2.com Add a CTA to the top of your site. Paid: Facebook lead ads. Paid: Facebook lead ads. These are low-cost ways to acquire an email on Facebook from a targeted audience.

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Ideas Donor Work Online 98

Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. However, if you need to understand how one specific user/company/email is behaving on your site these tools can’t help. Free CRM level has basic website activity tracking.

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