The Modern Nonprofit

DECEMBER 4, 2023

This heightened awareness isn’t just a trend; it’s a shift in user behavior and expectations that impacts all sectors, including the world of digital fundraising for nonprofits. The compliance is not just a legal necessity but also a trust-building measure with their donors and supporters.

Support 103

Support Fundraising Awareness Data 103

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , I thought I'd share how I look at my Facebook page data. That in turns drives my measurement strategy.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. My answer: Yes!

Content 101

Content Measure Organization Strategy 101

Nonprofit Tech for Good

APRIL 3, 2022

Facebook , Reddit , LinkedIn , and Twitter have great options. Help the organization get authorized for receiving donations on Facebook. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

Fundraising 344

Fundraising Mail Law Donation 344

Nonprofit Tech for Good

JULY 5, 2020

Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. Video engagement on social media is the measurable action that viewers take after watching. What would compel you to like or comment on that video? What would motivate you to share it with your friends?

Video 312

Video Share Social Social Media 312

Qgiv

APRIL 9, 2024

Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute. Facebook is particularly useful for donation campaigns , because it has built-in donation tools and shareability features. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Care2

OCTOBER 19, 2010

So what should the ROI for advocacy groups’ social media programs be and how can we measure them? Aside from fundraising, a good social media program for advocacy (or rather “social advocacy&# program) should focus on measuring influence. Be sure and also check Frogloop's blog post " The Four "I's to Measure Social Media ".

Social Media 64

Social Media Measure Program Media 64

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

Digital Trends. In response, there was a campaign to hire her back on Facebook, it garnered mainstream media attention, and was a public relations nightmare for AppleBee’s. He also talked about consumption trends and changes, particularly a rise of mobile traffic at bedtime when people check tomorrow’s news at night.

Social Media 114

Social Media Digital Mobile Trend 114

Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. Allows you to see engagement trends over time.

Social Media 65

Social Media Measure Tools Media 65

Care2

JUNE 19, 2012

According to research conducted by Social Media Today , pictures are also worth a lot of “Likes” on Facebook too. Interestingly, answering questions on Facebook are also quite popular, which signals that people still like to be engaged in more social ways and offer their opinions. Take a look at the chart below.

Photo 74

Photo Facebook People Social Media 74

Care2

OCTOBER 22, 2011

It can be challenging to keep up with the all the new and interesting social media data, research, and trends coming out every week. Interestingly that is not the case with Facebook. I think part of the reason that mobile traffic is much lower on Facebook is because they are trying to become the king of social networks.

Social Media 64

Social Media Trend Data Blackberry 64

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

And while the bulk of nonprofits put most of their resources into Facebook ( whether Facebook is perfect or not ), there are many nonprofits effectively using Twitter and leveraging the platform for social good as well as their staff and leaders. I use them everyday for content curation, but there are many other ways to use lists.

Twitter 141

Twitter Poll Museum Charlotte 141

Qgiv

JULY 27, 2021

Do a survey, do a poll, do a Facebook Live, call people on the phone, do a focus group. You need to be able to decipher the trends and decide if they’re for you or not for you. If you’re on Facebook, you have to constantly do research–they’re constantly making changes–content creation, community management, and measurement.

Social Media 138

Social Media Media Tips Social 138

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Check out the ONE Campaign Facebook page.

Facebook 97

Facebook Stats Los Angeles Tips 97

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. The part that's still very tricky for most is measuring the impact of these activities.

Facebook 51

Facebook Ratio Influence Social Media 51

Care2

APRIL 26, 2011

It’s no secret that Facebook and Twitter have been duking it out in hopes of being crowned King/Queen of social networks. For the past year I have noticed that website visitors prefer to use Tweet shares VS Facebook “Likes&# and Facebook Shares when spreading content from nonprofit and technology websites and blogs.

Generation 78

Generation Twitter Facebook Websites 78

NonProfit Hub

MARCH 24, 2016

That said, here are five trends that are shaping a new reality for nonprofits everywhere. Both individuals and companies began to take more measures to give back. Today, it’s easier than ever to stay connected thanks to Twitter, Facebook, and especially for nonprofits, LinkedIn. Shifting Demographics. New Ways to Collaborate.

Trend 28

Trend Nebraska Nonprofit Linkedin 28

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. You can create a Facebook ad that reaches 10,000 people for under $100 or send emails for less than a penny per person.

Digital 111

Digital Marketing Guide Chapter 111

Connection Cafe

AUGUST 9, 2010

Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. Analyze goals of you social media and decide what metrics to measure based on those goals.

ROI 36

ROI Social Media Measure Jordan 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d love to see a survey of nonprofit measurement practice that quantifies this. It is a look at measurement and learning practices when social media is in the mix. Does a lot of &# drive by&# analysis, but no monthly review of trends.

Results 95

Results Data Charlotte Measure 95

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. As the first step to developing a strategy, set clear, measurable goals. Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Integration 52

sgEngage

MARCH 30, 2021

Registrations were up year-over-year, in a reversal of the trend we have been seeing over several years. Though the trend line started to move in the same trajectory as in years past, the rebound was not as significant as many had hoped, with August seeing the “best” post-pandemic outcome.

Blackbaud 65

Blackbaud Studies Fundraising Registration 65

NetWits

MARCH 8, 2012

Using Social Media to Generate Buzz and Measureable Results. Every nonprofit out there is looking for ways to use social media as a part of their communications, engagement and fundraising strategies, but at the same time people question the ability of social media to produce measurable results.

Social Media 200

Social Media Raise Washington Online 200

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Achieve

MARCH 10, 2021

When it comes to your donor’s information, taking stringent security measures is crucial. These include financial security measures such as encrypted credit card processing and a secure network connection when paying. Through years of giving trends, we’ve discovered that peer influences are key to millennial engagement in giving.

Reflection 98

Reflection Process Donation Ireland 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

Social Media 99

Social Media Strategy Media Social 99

Candid

OCTOBER 13, 2022

We interact with more than 200 platform partners like Amazon.com, Facebook, and PayPal. When Numbers Fall Short: The Challenge of Measuring Diversity in a Global Context. This makes it challenging to measure diversity, equity, and inclusion in a global context. Confessions of a DEI Data Junkie.

Paypal 59

Paypal Foundation Lesson Grant 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. You’ll also notice that the comments have many likes and many of those come directly from the Facebook admin for the page.

Practice 107

Practice Tips Social Meme 107

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Blog: taprootfoundation.org/blog.

Social Media 189

Social Media Foundation Examples Media 189

Care2

FEBRUARY 19, 2014

” A new study by Chartbeat, which measures real-time traffic for some of the biggest websites like Upworthy, said their research shows that many people aren’t reading articles that they retweet. Josh Schwartz, Chartbeat’s lead data scientist said that “Facebook shares would reflect the same pattern.”

Studies 78

Studies People Social Media Measure 78

Tech Soup

MARCH 27, 2012

We recently released the most comprehensive analysis of online giving trends in the nonprofit sector. Key 2011 Online Giving Trends Include. Once someone completes their puzzle they are prompted to promote their work via email, Facebook and, Twitter. Check out the presentation slides for 2011 Online Giving Trends by Blackbaud.

Trend 50

Trend Online Giving Blackbaud 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2013

Last month, Stephanie Evergreen wrote an awesome guest post called “ Six Steps to Great Charts ” with lots of practical tips for using the Excel chart feature to visualize your social media measurement data. The vertical is used to label and measure different items. The six steps: Step 1: Which Chart is Best?

Chart 105

Chart Comparison Data Measure 105

Byte Technology

NOVEMBER 5, 2015

To that end, Mobile for Good has provided an “estimate of how much time mobile and social media require” for successes to be measured in money earned, volunteers recruited and so on. Facebook is an almost must-have for today’s non-profits. Writing a blog and keeping the content fresh and engaging can be hard work, but it pays off.

Social Media 100

Social Media Profit Media Time 100

Saleforce Nonprofit

MARCH 14, 2022

Many are already in the habit of giving in smaller amounts, in places like Facebook fundraisers and Patreon. Show them how their dollars can have specific and measurable impact. For more nonprofit insights, download our Nonprofit Trends Report. How do we show impact well? And in turn, we will change the world.

Demonstration 98

Demonstration Ukraine Nonprofit United States 98

Care2

OCTOBER 12, 2009

The energy and enthusiasm of cutting edge staff is infectious as they tell you about their tweets, Facebook posts, blog posts and goofy, cool videos they watch. “ notes the “inability to measure ROI&# was named by marketers as one of the most significant barriers to the adoption of social media tactics by their organization.&#

ROI 52

ROI Social Media Measure Media 52