The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. Start by narrowing down what you’re using storytelling for.

ROI 67

ROI Storytelling Measure Story 67

Nonprofit Tech for Good

APRIL 5, 2024

Email campaigns. It’s a good idea to combine standalone tournament marketing emails with your regular campaigns to maximize visibility and minimize spamming supporters’ inboxes. Strategically plan event-specific email blasts and include your event site link in regular newsletters and donor communications. Organizational website.

Tech 198

Tech Marketing Sponsor Registration 198

TechImpact

MAY 30, 2014

The email is still one of the most, if not the most powerful marketing tool available to your nonprofit today. According to Sikich, a managed services firm, the vast majority of digital marketers see email as offering the best marketing ROI, and 62% of B2B marketers are planning to increase their spending for email marketing.

email 229

email ROI Tech Mobile 229

TechImpact

OCTOBER 30, 2013

Can your nonprofit even measure its return on investments (ROI)? Putting together an ROI report can be time consuming, but can also lead to great data and help you find ways to trim costs without shirking quality. Fundraising Industry News board cloud cloud computing constituent relationship management system CRM IT support ROI'

ROI 206

ROI Relationship Aggregator System 206

TechImpact

JULY 22, 2014

Te value of the email address can not be understated. According to Eleventy Group, approximately 1/3 of all fundraising revenue comes from email. The email is your digital avenue to a potential donor, volunteer, or even employee. The text message might be a close second, but the email has been around for 19 years longer.

email 170

email Offline ROI Hunger 170

Whole Whale

MARCH 15, 2023

“I currently send out only newsletter emails for my non-profit, but I am curious to know more. Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing?

email 75

email Difference Marketing Retention 75

NonProfit Hub

JANUARY 28, 2021

email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Around 42% of donors prefer to hear from nonprofits via emails. Overlooking mobile users.

email 85

email Marketing Spam Rate 85

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Be Personal.

Sample 121

Sample email Campaign Fundraising 121

The Modern Nonprofit

NOVEMBER 16, 2021

Estimated Reading Time: 4 minutes 8 Tips for Crafting an Appealing Year-End Email Appeal. Here are eight tips on crafting a great year-end email appeal that will get your supporters to click the “Donate” button. SEGMENT YOUR EMAIL LISTS. Treat your Email like a conversation rather than a lecture.

email 98

email Tips Lecture ROI 98

Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about.

Analytics 169

Analytics Analysis ROI Associations 169

Nonprofit Tech for Good

SEPTEMBER 8, 2022

As soon as you have a date set with the golf facility, send a quick email to your contact database as well as individual emails to major donors and supporters to get it on their calendars and into their budgets. Click here or email events@golfstatus.org. Sponsorships are the bread and butter of a golf tournament’s fundraising.

Sponsor 318

Sponsor Fundraising Registration Contest 318

Whole Whale

AUGUST 19, 2021

This pressure leads many to want to see if there are new tactics or shortcuts that can be taken like buying/renting an email list. Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. Reasons not to rent or buy a list.

email 96

email Spam Linkedin Relationship 96

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Haven’t tried email marketing yet?

Marketing 246

Marketing Analysis ROI Picture 246

Wild Apricot

JANUARY 23, 2015

We explore everything from “getting more ROI” from a conference, to the importance of capturing emails and saying your thank-you’s. This week’s link round-up is a mixed bag of expert insight, cautionary tales and practical tips. Fundraising events Apricot Jam membership'

ROI 60

ROI People Conference Practice 60

Nonprofit Tech for Good

MARCH 3, 2022

If you would prefer to watch the recording from October 27 and receive the notes rather than wait until March 30 – please email Heather Mansfield to make the request. Please Note: This webinar was last presented on October 27, 2021. You will then be sent an invoice for $30. Once paid, you will be given access to the recording and the notes.

Social Media 246

Social Media Practice Media Social 246

Byte Technology

NOVEMBER 18, 2015

And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an effective and well-planned email campaign. Indeed, email is being cast aside more and more in favor of other forms linking donors to the causes they want to support. Be personal in your greeting by using recipients first names.

email 100

email Campaign Effective Fundraising 100

Nimble AMS

MARCH 30, 2023

If your organization wants to improve staff processes, enhance the member experience, and boost your ROI, choosing an AMS will give you a competitive edge. Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. Increase efficiency. Become data-driven.

Associations 138

Associations Software Difference ROI 138

Nimble AMS

DECEMBER 3, 2023

Not only can you save staff time, but you can boost your ROI by freeing staff to work on higher-value projects. Meetings that could be emails Have you ever found yourself in a meeting and thought, “this could have been an email?” The right AMS makes automation simple with user-friendly point-and-click technology.

Associations 130

Associations ROI Retention Software 130

Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. What would my constituents want from an email newsletter?

email 52

email Guide Newsletter Rate 52

Nonprofit Tech for Good

AUGUST 27, 2023

3) Sponsors Get Better ROI Sponsors get a ton of value out of the digital exposure provided by tournament management tech. Combine that with hole-by-hole exposure and push notifications in the live-scoring app, and businesses see even more value and ROI in supporting your tournament. Your administrative burden is cut in half!

Technology 241

Technology Fundraising Sponsor Registration 241

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. Personally, my ROI from Facebook isn’t that great. There is some ROI, but there is also a lot hype about Facebook. The answers are always the same: 1) From this blog.

ROI 248

ROI Integration Question Facebook 248

Nonprofit Tech for Good

JULY 31, 2020

Did you use a different subject line in an email appeal? Fundraising software, like DonorPerfect, can help you track these figures making it easy to determine your return on investment (ROI). As BoardSource points out, even measuring your ROI is more than just money in vs. money out. Now how does this play into your ROI?

Goal 300

Goal Fundraising Pledge ROI 300

Nimble AMS

FEBRUARY 6, 2023

If so, your organization might be missing out on your event’s ROI, making it a challenge to justify your overall events budget. Personalize emails. Don’t just settle with adding your member’s first and last name to your next event promotional email. You won’t want to miss our webinar: For the love of events ROI on February 14.

Registration 114

Registration Associations ROI Conference 114

NTEN

JANUARY 16, 2013

You cannot develop an ROI model for any part of your web presence without going directly back to your mission. Budgets rise and fall with the lines on a bar graph showing the click-through-rates of your end-of-year email campaign. Return on Investment (ROI) for web projects has come to the forefront.

ROI 89

ROI Web Measure Model 89

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true.

email 52

email Marketing FAQ Profit 52

NonProfit Hub

AUGUST 26, 2015

More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits. Why Email Marketing Software Doesn’t Cut It. So why are these findings troubling?

ROI 28

ROI email Software Marketing 28

NetWits

JULY 27, 2011

I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well.

email 182

email Marketing Strategy Track 182

M+R

MARCH 11, 2024

We identified 230,000 people on their file who were clicking on emails for other groups but not for them. They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. Email us here ! Sign up for Scout Quest and get more info on the website here ! Have a question?

Mail 73

Mail Results Benchmark United States 73

Nonprofit Tech for Good

FEBRUARY 2, 2024

Why Sponsors Love It: Exposure across multiple channels with multiple opportunities for engagement gives sponsors better, broader exposure and a greater ROI. Plus, digital channels come with more avenues to sell sponsorships. Attaching digital exposure to traditional sponsorships (like hole sponsorships) adds yet an additional touchpoint.

Sponsor 296

Sponsor Digital Channel Nonprofit 296

NonProfit Hub

AUGUST 26, 2015

More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits. Why Email Marketing Software Doesn’t Cut It. So why are these findings troubling?

ROI 28

ROI Software email Marketing 28

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. Every quarter, our data analyst, Mathew Grimm, emails out a report of every list source and how they're performing.

ROI 94

ROI Facebook Advocacy Social Media 94

EveryAction

APRIL 5, 2023

Specific ways organizations can get the board on board As you put together your summary for the board, try these specific tactics for illustrating the value of a technology change: Highlight return on investment (ROI) Show the board how the new technology will improve ROI, and lean on data.

Technology 186

Technology Change Analysis Tech 186

CauseVox

JUNE 12, 2023

Work smarter not harder implementing your email and digital advertising campaigns. This webinar is your gateway to transforming your marketing strategy and maximizing your ROI. Create a 7-email campaign marketing funnel strategy. Whether you’re a seasoned marketer or just starting out, this webinar is for you.

Marketing 78

Marketing Results Action ROI 78

Nimble AMS

MARCH 8, 2023

Search for technology with dashboard functionality that lets you measure member growth, retention, engagement, and your overall ROI. Create automated abandoned cart reminder emails to prompt members to return to your page to complete their purchase, enhancing the shopping experience and driving association revenue.

Associations 117

Associations Experiment Tips ROI 117

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. What was special about the better-performing email ?

Gift 207

Gift Consultant Audience email 207

Nonprofit Tech for Good

OCTOBER 1, 2020

Set up a drip email to do the work for you. To use a drip-email campaign, determine what your end goal is, or your call to action. Whatever you want your donors to do, make sure you have this goal in mind when crafting your email series. This will keep your emails concise and focused. Examples: Make a second gift.

Retention 339

Retention Donor Gift Rate 339

Volunteer Hub

APRIL 3, 2023

Our volunteers would fill out a form, I would copy the information and paste it into Microsoft Access, and then I would have to send an email to the background check provider we previously worked with. Volunteer management software is an investment, but, there are grants available for technology and the ROI is worth the cost.

Houston 75

Houston ROI Audio Volunteer 75