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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Research backs this up.

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How to rent or buy an email list and why YOU should avoid it like the plague

Whole Whale

This pressure leads many to want to see if there are new tactics or shortcuts that can be taken like buying/renting an email list. Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. Hopefully, this article will map out the pros and cons of email list purchasing.

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins?

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16 Ways to Grow Your Nonprofit Email List

Neon CRM

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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Email Marketing for Nonprofits: Best Practices

Media Cause

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Email Sign-Up Form. Including an embedded form in the footer of your site, or on a specific issue page, is a set-and-forget way to grow your email lists. Lead with Your Mission.

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The Final Steps To Take That Will Help You Become A Great Nonprofit Storyteller

Bloomerang

Written media: email, social media, website, blog posts, newspapers, etc. Do they send your emails to spam? . Measure how successful your story is. What you measure will depend on your goals. Look at your email open rates, social media interactions, and other data points. Which medium will you use? .