Classy

MAY 25, 2021

Your nonprofit donation page should serve as a natural extension of your website. On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note.

Donation 67

Donation Tips Rate Mobile 67

The Fundraising Authority

MAY 8, 2021

How Your Website Can Increase Your Grant’s Value Google cares if you have a usable website, so make sure it is up to par before applying. This means a lot more clicks on your ads and more visitors to your website. Do you have a strong logo and some images on every page? But I think it makes sense.

Grant 152

Grant Google Search Application 152

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Social proof is particularly powerful when famous people are setting the example.

Charity 128

Charity Lesson Marketing Digital 128

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

Websites 38

Websites Headline Strategy Test 38

Get Fully Funded

NOVEMBER 2, 2021

Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. Request their email, address, and phone number, but make the address and phone number optional.

Giving 119

Giving Design People Fundraising 119

Bloomerang

OCTOBER 4, 2021

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There are no images to tell a story explaining why they’re sending this appeal. It should also include a phone number and website URL, should the reader want to make a gift other than by check. .

Question 143

Question Donor Test Student 143

Tech Soup

JANUARY 19, 2017

Email Is Back. Email is re-emerging as a communications channel that is new and powerful again. With the oversaturation of social media and the challenges over fake news, people are turning back to receiving email from organizations they trust. Improve the Email Mobile Experience. Embrace Automation.

Digital 36

Digital Marketing Game Headline 36

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Audit the Last Email You Sent— Grab your red pen and look at the last fundraising email you sent to your list. 15 Minute Storytelling Workouts.

Storytelling 46

Storytelling Fundraising Calendar Map 46

NetWits

NOVEMBER 5, 2010

More specifically, it’s providing content online or in emails (text, graphics, and/or even functionality or links to) that is only visible to a specific audience segment of your database. And remember, you have less than 1 minute to grab the reader’s attention when they open an email. Enter Targeted Content.

Relationship 108

Relationship Personal Build Time 108

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. When I talk to nonprofits, I hear one of two things: "When new people visit our website, a lot of them will donate online immediately."

Build 36

Build Online Donor Newsletter 36

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Everyone at your organization thinks the new website is fantastic. How are you going to maintain the website and make it compelling over time? Online advertising, your email list, etc.). Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

NonProfit Hub

NOVEMBER 1, 2016

Every time you ask your site visitor for something – whether it’s a donation or just an email signup – you are entering a mental conversation. This is an email acquisition page for an e-book offer for a higher education organization. Then, we moved the book image and credibility indicators to the right column as supporting content.

Conversation 28

Conversation Create Donation Headline 28

Pamela Grow

DECEMBER 14, 2023

In this guide, we’ll highlight the following tips to help you improve your nonprofit website’s emotional appeals: Tell compelling stories. Include images of people. Along the way, we’ll review some examples of effective emotional appeals pulled from Kanopi’s roundup of best nonprofit websites. Include images of people.

Tips 59

Tips Storytelling Images Camera 59

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

Site 28

Site Headline Strategy Test 28

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Take a look at your website (go ahead, right now!) and see if any of these areas is a place for a change. 1. Or just collecting it because we’ve always done so.

Donation 53

Donation Online Donor Blackbaud 53

Care2

MARCH 4, 2009

But, in reality, as important as those things are, they aren’t what tend to make great nonprofit websites. It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Try to attach at least one compelling image to each page.

Social Media 38

Social Media Content Practice Web 38

Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Your website must follow Google’s website policy. Have established websites.

Grant 52

Grant Google Guide Nonprofit 52

Classy

APRIL 5, 2021

Once the campaign is created, it can run on your website indefinitely, reducing your team’s workload while also giving your supporters a variety of ways to get involved. Elevate the visual appeal of the donate button on your website. Link the main donate button in your website header directly to your donation page.

Campaign 64

Campaign Fundraising Strategy Headline 64

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Do you have content on your website that speaks to those topics? .

Google 331

Google Grant Guide Adopt 331

NonProfit Hub

NOVEMBER 3, 2022

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. Every time you ask your site visitor for something – whether it’s a donation or just an email signup – you are entering a mental conversation.

Donation 51

Donation Giving Headline Conversation 51

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Decrease image sizes to promote faster load times. Try It on Classy . Trim unnecessary text .

National 71

National Raise Headline Campaign 71

Greater Giving

NOVEMBER 9, 2023

Picture this: A prospective supporter arrives on your nonprofit’s website hoping to learn more about your cause. They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

NonProfit Hub

AUGUST 12, 2021

Getting website visitors to come to your nonprofit’s donation page is one thing—but getting them to donate is another thing entirely. One of the most common donation page mistakes is assuming that the website visitor has already decided to donate. No images, logos, testimonials, statistics, or other supporting elements?

Donation 92

Donation Question Effective Test 92

Tech Soup

JUNE 20, 2016

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page may be letting you down. Start with a Strong Headline. Display Powerful Images.

Donation 36

Donation Money Headline Raise 36

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

Improving your website donation pages is the single best way to raise more money during the year-end giving season. Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. What can I do here?

Donation 56

Donation Headline Fundraising Images 56

Tech Soup

NOVEMBER 15, 2016

You can benefit by improving the online donation pages that are connected to your website and your email appeals. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. What can I do here?

Donation 36

Donation Headline Giving Tips 36

Connection Cafe

APRIL 1, 2014

What makes a great nonprofit website? Think about it – why do all that hard work to drive traffic to your nonprofit’s website, only to have your visitors leave because they found it difficult to navigate or filled with irrelevant content? Website abandonment is counterproductive to the work you’re trying to do. But imagine this.

Google 54

Google Websites Nonprofit Design 54

Tech Soup

NOVEMBER 12, 2015

As the year-end giving season approaches, nonprofits can benefit by improving their website donation pages. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. Display Powerful Images.

Donation 36

Donation Headline Tips Language 36

Bloomerang

AUGUST 28, 2021

So be on the lookout for an email from me with all those goodies. You can go on our website, learn all about us, watch videos, pretty easy to find. You can read her awesome advice in many leading industry publications and blogs, as well as her own website. Maybe you send one email, and you don’t do any direct mail.

Video 87

Video Fundraising Guide Test 87

Neon CRM

JUNE 6, 2023

You include images of Ruby as well as a video from the news clip when she was rescued. Ideally, the blog would be longer and include multiple images and pieces of media. When you post something on your website, you’re mainly dependent on organic search and word of mouth. It ends with two calls to action.

Content 52

Content Ideas Summary Metrics 52

NonProfit Hub

AUGUST 12, 2021

Getting website visitors to come to your nonprofit’s donation page is one thing—but getting them to donate is another thing entirely. One of the most common donation page mistakes is assuming that the website visitor has already decided to donate. No images, logos, testimonials, statistics, or other supporting elements?

Donation 41

Donation Question Effective Test 41

Nonprofits Source

MARCH 21, 2018

75 percent of Instagram users take action, such as visiting a website, after looking at a brand’s post. Over 5% of all referral traffic to websites comes from Pinterest. Did you know Facebook accounts for 65% of all social traffic to nonprofit websites ? Custom Facebook Audiences – email lists are not one dimensional.

Social Media 109

Social Media Resource Marketing Media 109

NonProfit Hub

JANUARY 14, 2016

When it comes to your nonprofit’s website, landing pages may be the single most important thing for you to be concerned about this year. Landing pages are the pages on your website that ask visitors to take a specific action. Just know that when you send someone to your website, you don’t want them to land on your homepage.

Design 28

Design Headline Reflection Action 28

Museum 2.0

NOVEMBER 16, 2011

When I started at The Museum of Art & History (MAH) in May, one of my priorities was redesigning our website. I hope everyone who reads this hires you to redesign their websites. We treated the whole redesign process, and the website work going forward, as wholly iterative and incremental. Thank you, Marty.

Museum 43

Museum Websites History Arts 43

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? And another process could be used in developing your lead nurturing campaigns as part of an email marketing strategy. Write A Headline That People Want To Click. I know at times it may feel like a lot to juggle.

Process 98

Process Content Digital Marketing 98

NTEN

MAY 27, 2010

If your goal is action-related (donations, email signups, actions, etc.), Alt tags for images. DEVELOP A CONTENT STRATEGY -- FOR OTHER WEBSITES! Developing content to be housed on other people's websites can work wonders for your SEO campaigns. Raise money? All of the above? Navigation (E.g. KEEP IT GOING.

Search 65

Search Site Content Web 65

Bloomerang

SEPTEMBER 6, 2021

So check that out if you’re interested, maybe you’re shopping for a new solution before the end of the year, you can go to our website. we met June 2020, I think, was the first time we started emailing each other. Like I’m mostly sitting in a computer and I think like, “Oh, I’m going to send an email.

Community 70

Community Video Broadcast Phone 70