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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

To take advantage of the “anytime, anywhere” nature of mobile giving and engage with your mobile-minded supporters, try sending an actionable text message with a link to your donation page. Even if your supporters don’t check their email often, they won’t miss an opportunity to donate if they see your call-to-action on several sites.

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Back to Basics: 5 Essentials Steps to Email Marketing

NonProfit Hub

With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. There is a variety of email marketing software available to help you create an effective and visually-appealing email template, but not everybody has a budget for this. Pay Attention to Your Subject Line and Headline.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

With that in mind, the focus should be on them, not on you or your organization. . This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. Here are a few images from the charity: water website that show how they employ social proof. Encourage Donors to Spread the Word by Sharing Their Personal Experiences With Your Organization.

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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. Request their email, address, and phone number, but make the address and phone number optional.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.