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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Do you know what your most effective marketing channel is? Having this data will help you make business decisions based on trends or actual performance. Sales are instant.

Analytics 169
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Effective Online Onboarding Strategies

Care2

Care2 and Parachute Digital teamed up to create a White Paper explaining just that! The report’s Six Stages of an Effective On-boarding Strategy guides you through and answers these questions: Some of the key points that resonated for me were: You don’t have to target everyone.

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How to amplify member voices to create a culture of thought leadership

Nimble AMS

According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. Reading what your members read can give you an in-depth look at industry issues and interests and keep you up to date with the latest trends. .

Voice 99
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Donor Privacy: Protecting Your Revenue and Reputation Online

OneCause

When broken down by budget-size, the trends show impressive growth across the board: Medium-sized nonprofits with budgets of $1M – $10M were the largest growth leaders, notching a 25% year-over-year increase in their online giving revenue. Nonprofit campaigns saw record breaking success in 2021, with $2.7

Donor 59
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Beyond the Pie Chart: What Scatter Plots Can Do for You

Tech Soup

white papers show what a scatter plot can do for you. Scatter plots are an effective way to give you a sense of trends, concentrations, and outliers that will direct you to where you want to focus your investigation efforts further. Add a Trend Line/Line of Best Fit. Use Scatter Plots to Discover Relationships.

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Things We Like (January 2013)

NTEN

Tis the season: the season for Google Flu Trends to demonstrate the power of aggregated search data. But it can be worth the effort , according to a new white paper. Just a reminder that the technology is there; you just need to make effective use of it. So, if you were procrastinating on getting that flu shot, well.

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Crypto Donors Don’t Wear Tinfoil Hats: The 14 differences between Crypto & Traditional Donors

Whole Whale

This article goes through some of the larger trends and audience research around cryptocurrency owners. This volatility may become a huge difference from traditional fiat giving trends that show that Q4 is when most donors choose to give and lock in profits/losses in equity markets. Here is a handy list to get you started.

Donor 52