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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Search Engine Optimization. You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. But you can change that.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Consider your target donor audience as well as the constituents you serve. While social media is a great way to keep your existing supporters and donors updated, it’s also an incredible way to make new connections. Additionally, posting on social media could indirectly improve your organization’s Search Engine Optimization (SEO).

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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List of Donor Wealth and Lead Tracking Software

Whole Whale

The ability of these tools to connect web behavior, third-party data, and CRM integrations ensure these tools pay for themselves when used correctly. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

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Making the world more accessible with web design

Candid

It’s not uncommon for copywriters or web developers to accidentally create accessibility barriers for aesthetics or convenience. But if your web design isn’t accessible, you risk missing out on online donations and other conversions. How can web design affect your nonprofit’s accessibility? What is web accessibility?

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Three Strategies to Convert Website Visitors into Donors

Pamela Grow

Imagine this: a new site visitor passionate about your cause is looking for an organization to support and lands on your website. To avoid this issue from happening, you need a strong web design that immediately demonstrates that your organization is credible and deserving of donor support. Let’s begin.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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