Roundtree

FEBRUARY 23, 2022

6 Ways to Improve Your Donor Emails. How can your organization send donor emails that improve open and click rates? #1: If you try to tell donors five things, they’ll remember zero things. You’ll learn more about your donors and perhaps gather insights that can improve your own work. #5: 1: Say less.

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Nonprofit Tech for Good

AUGUST 9, 2021

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement.

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Neon CRM

MAY 22, 2023

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! At this point, donors are likely still riding an engagement high, and your team can and should leverage that momentum to drive matching gifts to completion. Let’s get started!

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sgEngage

FEBRUARY 17, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. For example, link to a report that gives donors more information about a mission they’ve invested in, or profile a particular person or animal your organization helped last month.

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sgEngage

FEBRUARY 18, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. For example, link to a report that gives donors more information about a mission they’ve invested in, or profile a particular person or animal your organization helped last month.

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Bloomerang

MARCH 13, 2023

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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Bloomerang

DECEMBER 21, 2021

Do they send your emails to spam? . Look at your email open rates, social media interactions, and other data points. Did your engagement rate improve? . When determining the medium through which you’ll share your story , take into consideration where and how your audience consumes content. Do they prefer video content?

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Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. Most of these contacts will likely unsubscribe quickly (or mark you as spam!),

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Bloomerang

MARCH 13, 2023

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. So, be sure to regularly retweet partners, chapters, staff, activists, donors, and sponsors. Include a link in your tweets as often as possible.

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NetWits

JUNE 30, 2011

That is called spam, and it’s frowned upon. Conventional wisdom says that between 8 am and 9 am have the lowest open rates, as does Monday. As for time, open rates tend to be higher sent around lunch time (noon or 1 pm) EST. So the best time for the best results boil down to midweek, midday.” – Michael Gastaldo. “

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Whole Whale

FEBRUARY 1, 2021

We love SMS because it boasts a 99% open rate, and users are more likely to respond. The FCC is also a lot more strict about SMS spam versus email, so you have to do it the right way (here are 5 ideas to get your organization started with mass texting ). An open API that allows you to build SMS into your app or product.

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Free Open Source Nonprofit Phone 105

Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! It’s also a great way to update donors and prospects about your current and future projects. . This email gives donors clear action items right off the bat.

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Connection Cafe

NOVEMBER 17, 2017

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. It measures the number of people who opened your email relative to the number of people who received it. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%.

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Everyaction

MAY 24, 2018

From social media to events they’ve attended to their email engagement and donor history. Having this 360 view of donors is what helps nonprofits become more successful at digital fundraising! Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down.

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The Science Behind Engaging your Supporters

SEPTEMBER 12, 2018

The process is quite simple: When a donor or volunteer signs up on your list, they automatically receive a confirmation email. How many subscribers signed up years ago and haven’t opened your emails in months? You're Getting Hit With Spam Complaints or Bounces. To confirm, the recipient simply clicks the included link.

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NonProfit Hub

FEBRUARY 6, 2019

Email marketing softwares take the manual labor out of sending bulk emails and increase the likelihood that they’ll actually get opened and read (rather than going straight to the dreaded spam folder). They’ll then provide data on your impressions, open rates, click-through rates and more. Email marketing.

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Everyaction

JANUARY 29, 2018

Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. Anyone can send emails but the key to having a great email program: high deliverability rate. Did you know an average of 18.21% of emails go straight to spam? Lapsed Donors. New Donors.

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Connection Cafe

JULY 23, 2013

What about continuing the conversations you have with first time donors – those who have taken a big first step towards a long term relationship with your nonprofit? It’s surprising how few organizations have a strategic welcome process as part of their donor acquisition strategy, let along one for their online fundraising efforts.

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ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. However, how can you ensure that your donors will even read your email? Some are tagged as relevant, and some are not-- these often land to the spam folder.

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Nonprofit Tech for Good

FEBRUARY 12, 2020

According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). With the rise in cybercrime and email phishing, today’s email users do not trust BCC emails, especially those with attachments, and they will not open them.

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Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

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Connection Cafe

AUGUST 7, 2017

By understanding sector trends, database insights, how to build an effective year end giving campaign, and remembering to share gratitude, you’ll arrive at the end of the year ready to engage your donors and support your mission in a big way. Stewarding your donors. Love your donors? End of Year Giving Trends and Opportunities.

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Connection Cafe

AUGUST 1, 2019

From filtering email spam to offering up personalized Netflix recommendations, AI already underlies many routine aspects of our lives in ways we don’t even realize. This being the case, building relationships with donors and prospects is vital to ensure their longevity and success. Development is the backbone of the nonprofit world.

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Bloomerang

AUGUST 5, 2021

In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails. And, of course, a big goal is to convert subscribers into donors.

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Connection Cafe

JUNE 21, 2018

High action rates. In practice, email appeals have among the highest action rates of any digital channel. Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox.

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Connection Cafe

AUGUST 21, 2015

Analyze and Measure: Look at open rates, click through rates, unsubscribes and spam reports to assess performance. Was the subject line boring and nobody opened it? Did you send it to the full list, including recent donors, and anger people? Which ones will go to your major donors? Repeat as Needed.

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Nonprofit Tech for Good

JULY 7, 2022

And unfortunately, according to this 2019 study , it’s estimated that nonprofits lost out on almost $93M due to low deliverability rates in 2018. not clicking, opening, or otherwise engaging with your content) for a year or more, it’s time to remove them. Together, these are used to tell recipients that your emails are not spam.

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Connection Cafe

FEBRUARY 3, 2014

Donors are kind to nonprofits in December, so it’s only fair we return the favor to them – all year long. Do not spam. Every organization needs a gatekeeper; your donors will thank you. But it is possible to send more email and see greater results while being thoughtful to your donors in 2014.

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Care2

MAY 14, 2009

The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Email open rates declined 1% while a past study found a 3% decrease between 2006 and 2007. Here are the highlights. Don’t be too alarmed though.

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Care2

MAY 14, 2009

The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007. Here are the highlights. Don’t be too alarmed though.

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Benchmark Social Media Studies Advocacy 28

Neon CRM

MAY 18, 2023

Donor Data is a Top Priority Track Performance Using KPIs Prioritize Donor Stewardship Use Technology to Automate Processes Set S.M.A.R.T. Donor Data is a Top Priority When conducting any sort of fundraising campaign, you need to make sure you are working with data about your donors.

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EveryAction

AUGUST 17, 2016

Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help. This post outlines: How to approach nine common donor types and helpful tips + tricks for smarter messaging.

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Nonprofit Tech for Good

APRIL 27, 2023

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. Emojipedia :: emojipedia.org Using emojis on social media can increase engagement and when used in email subject lines, can increase open rates.

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Neon CRM

MAY 16, 2023

To create that, you have to let your donors get to know your staff. Establish an Exclusive Community Another nonprofit newsletter idea is to use it to offer exclusive experiences to specific groups of donors. Recurring donors are a good example. They’re not just ignoring it or letting it go to spam.

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Nonprofit Tech for Good

APRIL 5, 2021

According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram. Today, the overuse of hashtags is considered hashtag spamming. The Instagram donor experience for the Global Sanctuary for Elephants is below. Not anymore.

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Nonprofit Tech for Good

DECEMBER 3, 2020

Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. In short, one in one hundred of your followers will click on your first two posts in any given week and then the click-through rate drops steadily after that.

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