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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Characteristics of Plain Language.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. While ChatGPT may be all the buzz, have you considered how it and other artificial intelligence tools could enhance your fundraising efforts ?

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The Language of a Successful Donation Appeal

The Modern Nonprofit

Estimated Reading Time: 2 minutes The Language of a Successful Donation Appeal. How can you persuade potential donors to give to your cause above the myriad of organizations asking for support? The wording and language used in your donation appeal are key. Put your donors at the center of your donation appeal.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

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How to Create a Power-Packed Donor Thank You Letter

Get Fully Funded

Thanking donors is THE most important step in fundraising. Get this one right, and fundraising gets easier. Mess it up, and you’ll eventually lose the donor. Unfortunately, most nonprofits view thanking donors as an afterthought instead of treating it with the importance it deserves. Make sense?

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2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Use language that creates a sense of exclusivity. Include all necessary tools to fundraise, if applicable.

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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Review your end-of-year fundraising goals, but think deeper.