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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. An unengaged email subscriber is one that has not opened or clicked an email within a set timeframe, such as three or six months.

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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics. You can use this information to identify trends and patterns in donor sentiment.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Are there easily-identifiable links and buttons to your donate page or plugin? . Is it clear that you’re a nonprofit organization and therefore need donations to fulfill your mission? . Is it easy to get to your donation page or plugin from your home page? . Commit to refreshing your website donation landing page(s). .

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Giving USA 2023 Report Insights & Solutions to Giving Decline 

Qgiv

With high levels of inflation , high interest rates, and a volatile stock market, many families backed off of charitable giving to ensure they could afford the essentials. billion dollars, making it the second largest group of contributions at 21% of total donations in 2022. increase in donations between 2021 and 2022.

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Your End Of Year Fundraising Questions Answered

Bloomerang

Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Let’s dive into the poll data. Do they realize the average email open rate is 30%, meaning 70% of people won’t read your email appeal, and direct mail response rates are even lower?”. Include it.

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

Look into your audience’s giving history, previous event attendance, in-kind donation support, or online engagement with your cause to understand how to best reach them. For instance, you’ll want to track email open rates, social media likes, and click-through rates to gauge performance. Previous engagement.

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5 Acknowledgement Email Tactics You’re Forgetting

NetWits

Did you know that acknowledgement or “thank you” emails have the highest open rate of any email communication type. You just received a donation, event registration, membership sign-up or product purchase and all you do is send an automatic acknowledgement email saying “thank you”. Well, it shouldn’t be.

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